Job description

About Skillz If you want to build, own, and see your impact — join Skillz and level up your career. Skillz is the competition infrastructure platform that powers real-money, skill-based tournaments inside mobile games. We didn't just enter the competitive gaming market — we invented it. Founded in 2012 by entrepreneur and inventor Andrew Paradise, Skillz built the category from scratch: the patented matchmaking, identity, payments, fraud protection, and developer tools that make fair, real-stakes competition possible at scale. Skillz hosts billions of casual mobile gaming tournaments for millions of players worldwide and is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition. Today, Skillz is part of FIRY — a global holding company operating at the intersection of gaming, AI-powered performance marketing, and developer infrastructure. Alongside RZR, our AI-driven ad network, and Beamable, our backend and LiveOps platform, Skillz sits at the center of a compounding data flywheel that no standalone competitor can replicate. 800,000+ daily tournaments. $7.5 billion in lifetime prizes paid to players. 90 million registered users. We're a high-conviction team of builders who came from Apple, Amazon, Google, Microsoft, Tesla, X, Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts, and more. We operate like a startup, hold ourselves to high standards, and move fast with purpose. If you want to work on infrastructure that matters — and be part of a team that fights for what it builds — Skillz is the right place. FIRY Communications Co-Op Rotational Program Six-month, in-person program at FIRY headquarters in Las Vegas | Potential full-time conversion to work out of the New York City office if desired (relocation support provided) Eligibility: You must be an enrolled graduate or undergraduate student at the start of the program and graduate no more than 1 year after the program begins Strong performers may be considered for a full-time opportunity at the end of the program About the Role This is a hands-on, 360-degree product marketing and communications co-op reporting to the Head of Communications. You will help shape how Skillz introduces new games and features to players, ensuring each launch tells one clear, compelling story across every touchpoint—including in-app messaging, app store listings, user acquisition creative, email, push notifications, social media, Skillz News, help content, and the website. You will own the launch messaging and copy workstream while partnering closely with Product, Marketing, CRM, User Acquisition, and Customer Support. Although channel strategy, audience segmentation, and media buying remain with those teams, you will serve as the connective tissue across them—developing the core positioning, translating it into channel-ready copy, and ensuring every player-facing surface reflects a consistent voice. The program begins with six months of intensive, in-person development at FIRY's Las Vegas headquarters. At month five, your performance will be reviewed against transparent conversion criteria. Successful co-ops may be offered a full-time role in FIRY's New York office, where the position is expected to grow with the company and deepen its connection to the media, agency, financial, and creative communities. Responsibilities: Support the messaging and copy workstream for feature and game launches from product planning through post-launch review, including drafting briefs that define the audience, core claim, proof points, and messaging boundaries. Build comprehensive launch packages across in-app messaging, app stores, user acquisition creative, lifecycle channels, social media, Skillz News, help content, and the website. Maintain the launch coverage matrix and conduct readiness checks with Product, User Acquisition, CRM, and Customer Support to ensure every player-facing surface is prepared before release. Produce multiple testable copy variations for paid user acquisition campaigns and lifecycle communications across email, push notifications, and in-app messaging. Create organic and paid social content, Skillz News stories, and player-facing copy for app store listings, onboarding, tournaments, system messages, help content, and the website. Maintain the product voice and style guide, use AI tools to increase production speed and variation without compromising quality, and apply channel-performance insights to future launches. Key Competencies Product marketing instinct: Finds the claim that matters in a feature spec and can defend why it beats the other three. Launch orchestration: Tracks a dozen surfaces across four teams against a release date and notices the one nobody covered. Conversion writing: Writes short-form copy that moves a metric, and can articulate why a line works. Volume with quality: Produces at the rate paid and lifecycle channels require without the tenth variant reading worse than the first. Voice range: Moves between an ad, an app store listing, a push notification, and a news post while keeping one recognizable product voice. Coachability: Takes edit without defensiveness and applies the correction to the next draft. This is the strongest predictor of conversion. Experience Currently pursuing a Master's degree in Communications, Public Relations, Journalism, English, Political Science, Marketing, or a closely related discipline with expected graduation in May 2027 or December 2027. Prior internship, campus agency, student media, or comparable copywriting experience. A portfolio of short-form copy. Ad concepts, social campaigns, email, or spec work all qualify. A campaign carried across multiple channels is a plus. Demonstrated ability to write multiple distinct executions against a single brief. Working familiarity with A/B testing, click-through rate, and creative fatigue. Interest in or experience with mobile gaming, competitive gaming, or consumer apps preferred. Familiarity with AI writing tooling preferred, particularly for variant generation. Willingness to relocate to Las Vegas for the co-op term and, if converted, stay in Las Vegas or relocate to New York for the full-time role. Total Starting Compensation: 31/hr (Masters) Location: Onsite in Las Vegas, NV for 6 months then convert to Hybrid in the NY office. Travel Requirement: Less than 10% #LI-Onsite #LI- Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance .

Requirements

Must-haves

Build comprehensive launch packages across in-app messaging, app stores, user acquisition creative, lifecycle channels, social media, Skillz News, help content, and the website.
Maintain the launch coverage matrix and conduct readiness checks with Product, User Acquisition, CRM, and Customer Support to ensure every player-facing surface is prepared before release.
Produce multiple testable copy variations for paid user acquisition campaigns and lifecycle communications across email, push notifications, and in-app messaging.
Create organic and paid social content, Skillz News stories, and player-facing copy for app store listings, onboarding, tournaments, system messages, help content, and the website.
Maintain the product voice and style guide, use AI tools to increase production speed and variation without compromising quality, and apply channel-performance insights to future launches.
Key Competencies
Product marketing instinct: Finds the claim that matters in a feature spec and can defend why it beats the other three.
Launch orchestration: Tracks a dozen surfaces across four teams against a release date and notices the one nobody covered.
Conversion writing: Writes short-form copy that moves a metric, and can articulate why a line works.
Volume with quality: Produces at the rate paid and lifecycle channels require without the tenth variant reading worse than the first.
Voice range: Moves between an ad, an app store listing, a push notification, and a news post while keeping one recognizable product voice.
Coachability: Takes edit without defensiveness and applies the correction to the next draft. This is the strongest predictor of conversion.
Currently pursuing a Master's degree in Communications, Public Relations, Journalism, English, Political Science, Marketing, or a closely related discipline with expected graduation in May 2027 or December 2027.
Prior internship, campus agency, student media, or comparable copywriting experience.
Demonstrated ability to write multiple distinct executions against a single brief.
Working familiarity with A/B testing, click-through rate, and creative fatigue.
Willingness to relocate to Las Vegas for the co-op term and, if converted, stay in Las Vegas or relocate to New York for the full-time role.
Total Starting Compensation: 31/hr (Masters)
Location: Onsite in Las Vegas, NV for 6 months then convert to Hybrid in the NY office.
Travel Requirement: Less than 10%

Nice-to-haves

A portfolio of short-form copy. Ad concepts, social campaigns, email, or spec work all qualify. A campaign carried across multiple channels is a plus.
Interest in or experience with mobile gaming, competitive gaming, or consumer apps preferred.
Familiarity with AI writing tooling preferred, particularly for variant generation.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick