Job description

As the Marketing Manager for Xplor’s Laundry SaaS business unit, you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market. In this role, you will run campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retention. You will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experience. Key Areas of Responsibility Commercial Performance • Grow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline • Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retention • In addition to supporting SaaS revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion • Own messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnel • Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction • Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback period • Report on funnel performance with clear KPIs — MQLs, pipeline contribution, CAC and campaign ROI — to hold the plan accountable to targets Strategy & Vision • Shape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports them • Own the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets. Collaboration & Leadership • Build strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targets • Act as the marketing voice for Laundry SaaS. Rally internal stakeholders and agency partners around campaign priorities and deliver against plans • Have a bias to action (“Move with Purpose” Principle), being data driven but also knowing when to move • Be a culture champion, intentionally bring our “Create Lasting Communities” value to life, both in how we market to customers and in making Xplor a fun place to work in a hybrid environment • Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered. • 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership • Experience marketing SaaS products in an SMB vertical • Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth • Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR • Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROI • Experience running SaaS demand generation, product marketing and content programs end to end • Experience scaling SaaS marketing programs and the operating cadence behind them • Team player with focus on relationship building and influencing across business boundaries • The ability to motivate cross-functional partners in Sales, Product and Customer Success, and work in a matrixed organization • Strong track-record of developing marketing talent and managing agency or vendor partners • Demonstrated experience in building customer centric messaging grounded in SaaS buyer research • Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environment • Hands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stack • Proven track record of clear communications with senior stakeholders and across cross-functional teams • Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics The average base salary pay range for this position is $95,000 to $115,000 May be considered for a discretionary bonus Values and Life at Xplor Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day: • Find a better way • Do the right thing • Say it straight • Win together • Own the outcome If these values sound like you, and describe people you want to work with, you will thrive at Xplor. As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed. Some of our perks and benefits are: • Paid Parental Leave benefit programs • #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community • Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program • Access to free mental health support • Flexible working arrangements Ready to apply? To start your application, please submit your resume, and we will be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad. Before you apply To be considered for employment, you must be legally authorized to work in the United States. This applies to remote roles too, as we can only employ people who reside within the US. Xplor does not sponsor visas, either at the time of hire or at any later time. We're also not able to offer contractor arrangements or Employer of Record engagements for this position at this stage. Please apply through our careers portal or external job boards only. We're unable to upload emailed applications, as our process requires you to answer screening questions directly. We also invite you to check out our Candidate FAQs for more information about our recruitment process xplor.com/recruitment-faqs/ . Interview Recording and Background Checks As part of our hiring process, successful candidates will be asked to complete background and identity verification checks. Many of our roles are remote, and to protect both candidates and our business from recruitment fraud, we may record video interviews during the process. We keep any recordings and related data only for as long as the hiring process is active and do not retain them afterwards. EEO and Artificial Intelligence We believe in transparent hiring. We use an applicant tracking system with artificial intelligence-enabled features to support our recruitment process, but our recruitment team makes all hiring decisions after human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here . Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. We encourage applications from all sectors of the community. All Information will be kept confidential according to EEO guidelines. Xplor is committed to fully including all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure people with disabilities receive reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via talent@xplortechnologies.com. We make it a priority to respond to every applicant.

Requirements

Must-haves

Key Areas of Responsibility
Commercial Performance
Grow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline
Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retention
In addition to supporting SaaS revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion
Own messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnel
Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction
Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback period
Report on funnel performance with clear KPIs — MQLs, pipeline contribution, CAC and campaign ROI — to hold the plan accountable to targets
Strategy & Vision
Own the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets.
Collaboration & Leadership
Build strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targets
Act as the marketing voice for Laundry SaaS. Rally internal stakeholders and agency partners around campaign priorities and deliver against plans
Have a bias to action (“Move with Purpose” Principle), being data driven but also knowing when to move
Be a culture champion, intentionally bring our “Create Lasting Communities” value to life, both in how we market to customers and in making Xplor a fun place to work in a hybrid environment
5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
Experience marketing SaaS products in an SMB vertical
Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROI
Experience running SaaS demand generation, product marketing and content programs end to end

Nice-to-haves

Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered.
May be considered for a discretionary bonus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: smartrecruiters
Effort: medium

Benefits

Benefits detected in the listing.

Vision

Parental Leave