Job description

We're looking for a strategic and dynamic Interim Associate Director of US Integrated Marketing to join our team on a fixed-term basis, covering a maternity leave for a period of 8 months. This role will sit at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution. Responsible for leading high-impact campaigns, this role will play a key part in driving brand relevance and resonance within the US throughout the coverage period. This role leads a team of 4 direct reports across the US Integrated Marketing function. You'll be a key voice in translating business objectives into cohesive, integrated marketing strategies, partnering closely with creative, comms, media and product marketing teams. You'll work cross-functionally and ensure seamless execution of integrated campaigns that scale Bumble's brand across the United States. Your ultimate goal will be to drive brand favorability in the US by designing campaigns based on market needs and performance trends, and identifying opportunities to build and scale our brand while maintaining continuity and momentum across ongoing initiatives during the transition. WHAT YOU WILL DO - Lead the development and execution of marketing strategy and integrated go-to-market plans - Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports - Ensure all campaigns are executed on time and within budget through effective project management - Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics - Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams - Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels - Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team - Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance - Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble - Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables - Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations - Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition - Develop and share in-market learnings based on key successes and failures - Navigate shifting priorities and weekly pivots with steady judgment and a solutions-first mindset - Determine marketing mix and make strategic recommendations on paid media mix KEY SKILLS Bachelor's degree; MBA or Master's is a plus - 8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands - A proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results - Strong leadership experience overseeing channel leads and guiding overarching strategy - Experience in marketing and/or media with deep expertise and understanding of the US market - Creative problem-solving skills and a solutions-oriented mindset - Ability to work to tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives - Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships, is a plus - Solid understanding of the media landscape, channels, and measurement - Strong analytical skills to determine campaign success and market performance - Experience using data and metrics to measure impact and pivot accordingly - Proven ability to cultivate and lead high-performing teams with empathy, vision, and a commitment to growth and collaboration ABOUT YOU - You have strong strategic marketing expertise, with a proven ability to translate business objectives into impactful, insight-driven campaigns - You're obsessed with the details and can see and manage the full customer journey end to end - You bring good vibes and steady energy, even when priorities shift week to week - You are adept at executive communication, with the ability to present complex marketing strategies and performance insights to senior leadership with clarity and impact - You possess strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills - You are proactive in your approach and take initiative, leveraging and learning from the successes and challenges of prior campaigns - You know how to manage multiple priorities, breaking large projects into manageable pieces - You lead with empathy and inspire teams to do their best work through mentorship, trust, and support - You excel at fostering a collaborative and inclusive team environment where creativity and innovation thrive - You are skilled at providing clear guidance, constructive feedback, and professional development opportunities to help your team grow - You are a strategic thinker with a strong point of view who also loves rolling up their sleeves to get things done - You can step into an ongoing team and existing initiatives quickly, and hand things back off smoothly at the end of the coverage period About Us Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. AI Fluency AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes. We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us. Final Compensation Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations. Inclusion at Bumble Inc. Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc). AI in Bumble Inc. Hiring At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly. Fraudulent Candidate Detection Our applicant tracking system analyzes signals relating to device, IP, email, and phone data associated with each application to protect applicants and our hiring process from fraudulent applications. These signals provide indicators for internal review only and do not constitute a definitive determination of identity or intent. No applicant is rejected, advanced, or otherwise affected based solely on this analysis without human review For further information on how we hold and manage your data, please refer to our Privacy Policy bumble.com.

Requirements

Must-haves

Lead the development and execution of marketing strategy and integrated go-to-market plans
Ensure all campaigns are executed on time and within budget through effective project management
Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics
Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams
Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels
Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team
Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance
Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble
Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables
Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations
Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition
Develop and share in-market learnings based on key successes and failures
Navigate shifting priorities and weekly pivots with steady judgment and a solutions-first mindset
Determine marketing mix and make strategic recommendations on paid media mix
8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
A proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results
Strong leadership experience overseeing channel leads and guiding overarching strategy
Experience in marketing and/or media with deep expertise and understanding of the US market
Creative problem-solving skills and a solutions-oriented mindset
Ability to work to tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
Solid understanding of the media landscape, channels, and measurement
Strong analytical skills to determine campaign success and market performance

Nice-to-haves

Bachelor's degree; MBA or Master's is a plus
Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships, is a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Vision

Professional Development