Job description

We’re looking for a motivated and analytical Demand Generation Intern to join our Revenue Growth team and gain hands-on experience supporting B2B marketing programs that drive awareness, engagement, qualified leads, and pipeline. In this role, you’ll work closely with teams across Marketing, Sales, and Revenue Operations to support demand generation initiatives across paid media, digital channels, campaigns, landing pages, reporting, and funnel optimization. You’ll have the opportunity to work with real performance data, contribute to active marketing programs, and learn how B2B organizations turn marketing investment into measurable revenue. This is a great opportunity for someone who is curious, analytical, organized, and excited to learn how modern B2B demand generation works. Responsibilities • Support the planning, execution, and optimization of integrated B2B demand generation campaigns. • Assist with campaign launches across paid search, paid social, email, and other digital channels. • Help coordinate campaign assets, timelines, tracking, and deliverables across internal teams and agency partners. • Track key metrics such as traffic, conversion rates, leads, MQLs, opportunities, pipeline, and cost per acquisition to identify opportunities to improve performance. • Stay current on digital acquisition trends and emerging B2B marketing tactics. • Help create presentations that communicate campaign performance and insights to stakeholders. • Identify trends, performance gaps, and opportunities within the marketing funnel. • Participate in campaign and pipeline review meetings. • Document processes, campaign learnings, and best practices to improve team efficiency. Qualifications • Currently pursuing a bachelor’s degree in Business, Marketing, Economics, Communications, or a related field. • Familiarity with or a strong eagerness to learn digital marketing and project management tools. • Highly organized, proactive, and able to thrive in a fast-paced team environment. • Strong communication skills with the ability to clearly document findings and recommendations. Preferred Skills • Strong communication skills with an analytical mindset, curious nature, and positive attitude. • Previous internship, coursework, or project experience in marketing, digital marketing, advertising, or analytics. • Familiarity with platforms such as Google Ads, LinkedIn Ads, HubSpot, Salesforce, Google Analytics, or similar tools. • Experience with Excel or Google Sheets, including basic data analysis. • Familiarity with A/B testing, conversion rate optimization, SEO/SEM, or marketing analytics. • Experience creating presentations or reporting dashboards. What You’ll Gain During this internship, you’ll gain practical experience in: • B2B demand generation strategy and execution • Paid media and digital acquisition • Lead generation and funnel management • Marketing and sales alignment • Campaign performance measurement • Conversion rate optimization and A/B testing • Pipeline and revenue reporting • Turning marketing data into actionable insights Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better. We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact LeaveBenefits@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed. This role can be performed from any office in the US. The pay range for this position is $22/hr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.

Requirements

Must-haves

This is a great opportunity for someone who is curious, analytical, organized, and excited to learn how modern B2B demand generation works.
Support the planning, execution, and optimization of integrated B2B demand generation campaigns.
Assist with campaign launches across paid search, paid social, email, and other digital channels.
Help coordinate campaign assets, timelines, tracking, and deliverables across internal teams and agency partners.
Track key metrics such as traffic, conversion rates, leads, MQLs, opportunities, pipeline, and cost per acquisition to identify opportunities to improve performance.
Stay current on digital acquisition trends and emerging B2B marketing tactics.
Help create presentations that communicate campaign performance and insights to stakeholders.
Identify trends, performance gaps, and opportunities within the marketing funnel.
Participate in campaign and pipeline review meetings.
Document processes, campaign learnings, and best practices to improve team efficiency.
Currently pursuing a bachelor’s degree in Business, Marketing, Economics, Communications, or a related field.
Familiarity with or a strong eagerness to learn digital marketing and project management tools.

Nice-to-haves

Strong communication skills with an analytical mindset, curious nature, and positive attitude.
Previous internship, coursework, or project experience in marketing, digital marketing, advertising, or analytics.
Familiarity with platforms such as Google Ads, LinkedIn Ads, HubSpot, Salesforce, Google Analytics, or similar tools.
Experience with Excel or Google Sheets, including basic data analysis.
Familiarity with A/B testing, conversion rate optimization, SEO/SEM, or marketing analytics.
Experience creating presentations or reporting dashboards.
What You’ll Gain
During this internship, you’ll gain practical experience in:
B2B demand generation strategy and execution
Paid media and digital acquisition
Lead generation and funnel management
Marketing and sales alignment

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: paylocity
Effort: medium