Job description

Defense Technology Senior Brand Marketing Lead The Opportunity: Defense missions increasingly hinge on software, data, AI, and cyber. Booz Allen’s defense tech business builds and deploys products at that intersection—at enterprise scale and with real‑world impact. In this role, you’ll turn Booz Allen’s deep technical capability and growing product portfolio into a clear, compelling category narrative and integrated brand campaigns that shape market perception and create demand. We’re looking for a senior brand marketer who knows how to define a category and, architect a modern enterprise brand. You will strengthen awareness and credibility for Booz Allen’s defense tech capabilities while building market momentum for products serving government, commercial, and technology audiences. If you’ve helped a high‑growth tech company build credibility, momentum, and market influence, you’ll thrive here. This is a senior‑level role with true ownership. You’ll set strategy, pressure‑test it with executives, and roll up your sleeves to execute—moving fluidly between narrative creation, campaign leadership, and hands‑on delivery to create meaningful market impact. Due to the nature of work performed within this facility, U.S. citizenship is required. What You’ll Do: • Drive top‑ and mid‑funnel impact. Lead brand‑forward marketing strategies that elevate Booz Allen’s defense tech awareness, strengthen market perception, and generate sustained demand among government, commercial, and technology audiences. • Build awareness that converts. Develop and launch integrated campaign programs that grow company brand and product visibility, credibility, and category understanding — moving prospects from initial awareness into meaningful mid‑funnel engagement and evaluation. • Shape perception with compelling narratives. Translate complex technical capabilities into differentiated message frameworks, brand narratives, and creative concepts designed to shift how buyers perceive our brand and growing product portfolio. • Accelerate demand through integrated campaigns. Orchestrate multi‑channel programs — digital, thought leadership, paid media, social, events — designed for high‑value top‑funnel reach and mid‑funnel nurturing. • Lead partner co‑marketing. Collaborate with priority commercial and technology partners to build joint narratives, launch co‑branded activities, and create shared demand plays that amplify reach and deepen credibility across the ecosystem. • Collaborate across enterprise and business units. Partner closely with enterprise marketing leaders, business‑unit marketers, product owners, solution leaders, and sales stakeholders to ensure alignment, consistency, and shared prioritization. • Influence senior stakeholders. Engage executives across business units and the enterprise to pressure‑test narratives, secure direction, accelerate decisions, and maintain momentum within a complex matrixed environment. • Measure and optimize brand + funnel performance. Manage KPIs for awareness, perception, engagement quality, and mid‑funnel progression; analyze performance and refine programs to maximize impact. Join us. The world can't wait. You Have: • 12+ years of experience in B2B or B2G marketing, including leading enterprise ‑ level brand campaigns that drive measurable awareness, perception shifts, and demand • Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale • Experience co ‑ marketing with strategic partners, including building joint narratives, launching co ‑ branded activations , and effectively managing Marketing Development Funds (MDF) to maximize partner impact • Experience navigating and influencing highly matrixed organizations, partnering closely with enterprise marketing teams, business ‑ unit marketers, product leaders, solution owners, and sales stakeholders • Experience using performance data to inform strategy and optimize campaigns • Knowledge of enterprise or government buying cycles, including how brand, content, and demand programs influence top ‑ and mid ‑ funnel progression • Ability to pay strict attention to detail and translate complex technical concepts into clear, compelling, and differentiated marketing narratives • Ability to demonstrate exceptional executive presence and influence senior stakeholders with clarity, confidence, and strategic judgment • Bachelor’s degree in a Marketing or C ommunications field Nice If You Have: • Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale within tec h, defense, or defense ‑ adjacent product organizations preferred • Experience with ABM, enterprise demand gen, and sales alignment in regulated or government contexts • Experience with high ‑ growth product orgs, including brand and product marketing interface • Master's degree in Communications, Marketing or a related field Compensation At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page. Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $125,300.00 to $233,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date. Identity Statement As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud. Candidate AI Usage Policy AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided . Work Model Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings. • Remote : If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility. • Hybrid : If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility. • Onsite : If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role. Commitment to Non-Discrimination All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.

Requirements

Must-haves

Defense Technology Senior Brand Marketing Lead The Opportunity:
Accelerate demand through integrated campaigns. Orchestrate multi‑channel programs — digital, thought leadership, paid media, social, events — designed for high‑value top‑funnel reach and mid‑funnel nurturing.
Influence senior stakeholders. Engage executives across business units and the enterprise to pressure‑test narratives, secure direction, accelerate decisions, and maintain momentum within a complex matrixed environment.
Measure and optimize brand + funnel performance. Manage KPIs for awareness, perception, engagement quality, and mid‑funnel progression; analyze performance and refine programs to maximize impact.
Join us. The world can't wait.
12+ years of experience in B2B or B2G marketing, including leading enterprise ‑ level brand campaigns that drive measurable awareness, perception shifts, and demand
Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale
Experience co ‑ marketing with strategic partners, including building joint narratives, launching co ‑ branded activations , and effectively managing Marketing Development Funds (MDF) to maximize partner impact
Experience navigating and influencing highly matrixed organizations, partnering closely with enterprise marketing teams, business ‑ unit marketers, product leaders, solution owners, and sales stakeholders
Experience using performance data to inform strategy and optimize campaigns
Knowledge of enterprise or government buying cycles, including how brand, content, and demand programs influence top ‑ and mid ‑ funnel progression
Ability to pay strict attention to detail and translate complex technical concepts into clear, compelling, and differentiated marketing narratives
Ability to demonstrate exceptional executive presence and influence senior stakeholders with clarity, confidence, and strategic judgment
Bachelor’s degree in a Marketing or C ommunications field
Experience with ABM, enterprise demand gen, and sales alignment in regulated or government contexts
Experience with high ‑ growth product orgs, including brand and product marketing interface
Master's degree in Communications, Marketing or a related field

Nice-to-haves

Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale within tec h, defense, or defense ‑ adjacent product organizations preferred

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Keywords to mirror

Platform: booz-allen
Effort: medium

Benefits

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Professional Development