Director of Customer Marketing & Advocacy at MongoDB

Job description

MongoDB is hiring a Director of Customer Marketing & Advocacy to showcase our customers and support one of our strongest growth levers. This is a build-and-influence role: you will scale customer marketing into a strategic growth function impacting market share, mindshare and awareness with a focus on enterprise segments and AI-native startups. We're not looking for someone to run customer marketing as usual. We want a leader who will innovate, drive change, and take this program to the next level: an AI-enabled engine that finds, matches, and activates customer voice at speed and scale, and a program other companies point to as the bar they aspire to. You will replace manual, ad hoc processes with automation and AI, so customer stories reach every channel faster and with less friction and innovate the customer marketing function and model. You will build a world where our customers show up everywhere: on stage, in analyst and press conversations, across our brand campaigns and content, and throughout the buying journey. You will also create a channel for customer insight where the insight we gather from customers will sharpen how Product and Product Marketing position, message, and launch. You will make sure every one of those moments is planned, measured, and tied to corporate goals. Customer voice will be the foundation of MongoDB's brand, building awareness and mindshare with the buyers and builders who matter most. You will lead the customer marketing team across AMER and EMEA and partner closely with Brand, Communications, Strategic Events, Social Media, Product Marketing, Executive Programs, Sales, Customer Success, Partners, Product, and Investor Relations. This role can be based remotely in the United States. What You'll Do Put customer voice at the center of MongoDB's story, across every channel Make the customer voice the heart of our brand. Partner with Brand Marketing & Creative to make customer outcomes a foundational part of MongoDB's brand narrative and campaigns, building awareness and mindshare and shaping how the market sees us Lead customer storytelling and content. Set the editorial bar for case studies, video, and executive point-of-view content, and make sure those stories feed brand, social media, communications, events, and demand programs Bring customers to every stage. Partner with Strategic Events to make customers central to flagship events such as MongoDB.local, plus keynotes, webinars, and brand activations, recruiting and preparing customer speakers who bring our story to life Earn credibility beyond our own channels. Work with Communications to connect customers with the press, analysts, and industry influencers who shape enterprise and developer opinion, so credible third-party voices carry our story further than we can alone Reimagine the program and build the AI-enabled engine Redefine what customer marketing can be, and set the bar. Set the charter, operating model, and multi-year roadmap for a function that unifies storytelling, advocacy, executive engagement, and influencer relationships into one system, and build a program that peers benchmark themselves against Build an AI-enabled engine that scales. Use automation and AI to find, match, and activate customer voice across channels, from story intake and customer matching to content tagging and performance reporting. Replace ad hoc, one-off requests with clear standards, shared ownership across teams, defined dependencies, and accountability for results Grow a deep, diverse customer community. Lead the global strategy for recruiting and nurturing customers across enterprise segments and AI-native startups, so we always have the right voice for the moment and the channel Embed customer proof across the business. Bring customer evidence into brand campaigns, product launches, demand programs, and sales conversations, so it becomes a dependable part of how we market, launch, and win Turn customer voice into insight. Make customer insight a two-way exchange, not just a channel for outbound proof. Capture what customers tell us through stories and bring it back to Product and Product Marketing to inform positioning, messaging, and launches Drive impact Prove the business case. Define KPIs and build the attribution model that connects customer proof to brand awareness and mindshare, revenue growth, retention, and expansion Influence up and across. Build executive sponsorship across Brand, Communications, Social, Events, Sales, Customer Success, Product, Partners, Product Marketing, and Investor Relations Build and lead the team. Set vision, priorities, and metrics; hire, coach, and develop a high-performing global team, including people managers. Own budget, agencies, and the tooling behind the work What You'll Bring 10+ years of B2B marketing experience, including significant leadership of customer marketing, advocacy, or customer-led brand programs at an enterprise software, cloud, data, or developer-focused company 5+ years leading teams, including managing managers and teams across regions A record of innovating and driving change: you've taken a customer marketing or advocacy program well beyond the standard model, built systems that scale efficiently, and created work your peers and the broader community look to as a benchmark Hands-on experience using AI and automation to scale customer marketing or advocacy operations, plus a clear point of view on where AI is taking the function A track record of building or scaling a customer marketing function through significant growth or change, with quantifiable results Exceptional storytelling and editorial judgment, with experience making customer voice central to a brand narrative, building awareness and mindshare, and translating complex technology into clear, credible business stories Experience integrating customer voice across brand campaigns, communications, social and influencer marketing, events, and product launches Proven success building customer advocacy and co-marketing programs that recruit and engage a strong, diverse base of customer participants Executive presence, with experience engaging C-level customers and changing senior leaders' minds with data and customer evidence Experience building cross-functional operating models with clear ownership, dependencies, and accountability, and influencing stakeholders without direct authority Comfort in a fast-moving, technical, AI-driven market. Preferred Qualifications Experience marketing to both large enterprises and startups, and to technical buyers or developers as well as executive decision makers Experience with AI-enabled advocacy or customer evidence platforms Experience supporting executive communications, keynote development, or large-scale customer events Experience supplying customer proof for earnings, investor, or analyst materials at a public company A recognized presence in the customer marketing community, such as conference speaking, advisory boards, industry awards, published thought leadership, or teaching About MongoDB MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure. With offices worldwide and over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100, relying on MongoDB for their most important applications, we’re powering the next era of software. Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB. To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy , we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB , and help us make an impact on the world! MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Req ID: 3273589523 MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates. MongoDB’s base salary range for this role in the U.S. is: $115,000 — $226,000 USD

Requirements

Must-haves

Put customer voice at the center of MongoDB's story, across every channel
Reimagine the program and build the AI-enabled engine
Grow a deep, diverse customer community. Lead the global strategy for recruiting and nurturing customers across enterprise segments and AI-native startups, so we always have the right voice for the moment and the channel
Embed customer proof across the business. Bring customer evidence into brand campaigns, product launches, demand programs, and sales conversations, so it becomes a dependable part of how we market, launch, and win
Drive impact
Prove the business case. Define KPIs and build the attribution model that connects customer proof to brand awareness and mindshare, revenue growth, retention, and expansion
Influence up and across. Build executive sponsorship across Brand, Communications, Social, Events, Sales, Customer Success, Product, Partners, Product Marketing, and Investor Relations
Build and lead the team. Set vision, priorities, and metrics; hire, coach, and develop a high-performing global team, including people managers. Own budget, agencies, and the tooling behind the work
10+ years of B2B marketing experience, including significant leadership of customer marketing, advocacy, or customer-led brand programs at an enterprise software, cloud, data, or developer-focused company
5+ years leading teams, including managing managers and teams across regions
Hands-on experience using AI and automation to scale customer marketing or advocacy operations, plus a clear point of view on where AI is taking the function
A track record of building or scaling a customer marketing function through significant growth or change, with quantifiable results
Experience integrating customer voice across brand campaigns, communications, social and influencer marketing, events, and product launches
Proven success building customer advocacy and co-marketing programs that recruit and engage a strong, diverse base of customer participants
Executive presence, with experience engaging C-level customers and changing senior leaders' minds with data and customer evidence
Experience building cross-functional operating models with clear ownership, dependencies, and accountability, and influencing stakeholders without direct authority
Comfort in a fast-moving, technical, AI-driven market.

Nice-to-haves

Experience marketing to both large enterprises and startups, and to technical buyers or developers as well as executive decision makers
Experience with AI-enabled advocacy or customer evidence platforms
Experience supporting executive communications, keynote development, or large-scale customer events
Experience supplying customer proof for earnings, investor, or analyst materials at a public company
A recognized presence in the customer marketing community, such as conference speaking, advisory boards, industry awards, published thought leadership, or teaching

Application prep

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Keywords to mirror

aiawsazure

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Health Insurance

Vision

401(K)

Paid Time Off

Parental Leave