Apple is seeking an A/V Creative to lead Brand and Multi-Title A/V campaigns for Apple TV. This role is distinct from a Creative focused on title-specific marketing for individual Original Content releases — instead, you'll shape and elevate the Apple TV brand itself, crafting a unique voice that ties our entire slate of programming into one cohesive, premium service identity.
This is a creative role that focuses on service-level messaging. The ideal candidate has deep experience in entertainment brand marketing: understanding how to build brand equity, audience loyalty, and a distinct point of view for our streaming service overall, rather than promoting individual shows or films in isolation.
At least 7 years experience with brand creative campaign development, preferably in Entertainment (Series/Film)
Proven experience leading brand-defining campaigns
A sharp creative sensibility that translates diverse content into one coherent brand voice
A pulse on emerging trends across digital, experiential, and product brand marketing
Strong collaborative instincts and the ability to manage relationships across a large, cross-functional organization
Proven ability to build and direct high-quality A/V creative that meets Apple's standards
Collaborative, team-oriented approach with experience operating in a fast-paced, cross-functional organization
Experience managing a high volume of creative and campaign types in parallel