Job description

As a Lead Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through the development and execution of effective marketing strategies. You will report directly to our Director Marketing and you’ll work out of our Charlotte, NC, Atlanta, GA, or Plymouth, MN location on a Hybrid work schedule. You will also have a matrix reporting line to Sr Manager Marketing for the Fire business. Hybrid Work Schedule Note: For the first 90 days, New Hires must be prepared to work 100% onsite M-F The scope of the role is US, however partnering with peers in Canada and LATAM to ensure for alignment of initiatives across Americas. In this role, you will impact the company significantly by leveraging your expertise in customer marketing to develop and execute targeted marketing strategies that drive customer engagement, loyalty, and revenue growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception, and contribute to the overall success and profitability of the company. KEY RESPONSIBILITIES • Develop and execute customer marketing strategies to drive customer engagement and loyalty • Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns • Create and manage marketing programs, including email campaigns, social media promotions, and customer events • Analyze market trends and customer data to identify opportunities for growth • Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement • Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints • Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions • Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets • Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement • Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget • Working closely with the Marketing Shared Service to ensure high quality materials and timely output • Ad-hoc support to peer products businesses, including participation in major customer and trade events YOU MUST HAVE • 6+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team • Experience in managing and mentoring a team • Proven track record of developing successful channel marketing programs WE VALUE • Bachelor's degree in Marketing, Business, or related field • Dynamic and self-motivated individuals who thrive in a fast-paced environment • Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement • Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements • Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers • Strong problem-solving skills, as we tackle complex challenges and find effective solutions • Experience with marketing automation tools and CRM systems to optimize campaign performance and track customer interactions • Passion for driving channel growth and maximizing sales opportunities • Strong leadership and project management abilities • Ability to think creatively and innovatively • Experience in the technology or manufacturing industry (preferred) BENEFITS OF WORKING FOR HONEYWELL In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. Learn more (benefits.honeywell.com) The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates. Job Posting Date: September 14, 2026. The annual base salary range for this position in California and New York (excluding most major metropolitan areas), Colorado, Connecticut, and Hawaii is $135k - $170k. For Washington and most major metropolitan areas in New York & California, the annual base salary range is $118k - $147k. Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations. ABOUT HONEYWELL TECHNOLOGIES Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world’s most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial, and process sectors with a broad portfolio of services, solutions, and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy. Learn more (honeywell.com) THE BUSINESS UNIT Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems. Revenues in 2025 for BA were $7.3B and there are approximately 18,000 employees globally. To learn more, please visit buildings.honeywell.com (buildings.honeywell.com) Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. Learn more (honeywell.com) Fantastic career opportunity as a Lead Customer Marketing Specialist in Charlotte, NC, Atlanta, GA, or Plymouth, MN, Building Automation, Marketing

Requirements

Must-haves

As a Lead Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through the development and execution of effective marketing strategies.
Hybrid Work Schedule Note: For the first 90 days, New Hires must be prepared to work 100% onsite M-F
The scope of the role is US, however partnering with peers in Canada and LATAM to ensure for alignment of initiatives across Americas.
Develop and execute customer marketing strategies to drive customer engagement and loyalty
Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns
Create and manage marketing programs, including email campaigns, social media promotions, and customer events
Analyze market trends and customer data to identify opportunities for growth
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets
Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
Working closely with the Marketing Shared Service to ensure high quality materials and timely output
Ad-hoc support to peer products businesses, including participation in major customer and trade events
6+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
Experience in managing and mentoring a team
Proven track record of developing successful channel marketing programs
Bachelor's degree in Marketing, Business, or related field
Dynamic and self-motivated individuals who thrive in a fast-paced environment
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers

Nice-to-haves

Experience in the technology or manufacturing industry (preferred)

Application prep

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Platform: oracle-cloud
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off

Parental Leave