Marketing at Up With Paper

Job description

Department: Marketing Job Type: Full Time In-Person Location: New Haven, CT (65 miles north of NYC). Our studio is housed inside a charming mid-1800’s converted factory building; nestled amongst tinkerers and thinkers of all sorts. Our corporate headquarters are in Mason, OH. Description: We are seeking a detail-oriented and results-driven E-Commerce Marketing Specialist to own the day-to-day execution of our product listings across all sales channels. You will be responsible for ensuring our products are accurately represented, optimized, compelling, and consistently executed across all e-commerce platforms — freeing up strategic bandwidth while you own the operational layer. This is a great fit if you love digging into product listings, enjoy working across multiple platforms, and take pride in making things look and read exactly right. You will play a critical role in driving consistency, online sales growth, improved product visibility, and maintaining operational excellence across all digital storefronts, including our direct-to-consumer website, wholesale sites, Instagram Shop, Faire, Amazon, Walmart.com, and emerging channels. Key Responsibilities: E-commerce Operations Management Upload and manage product listings while ensuring consistency and accuracy across all channels Write and optimize product titles, descriptions, bullet points, and backend keywords Upload and organize product photography and asset files per each platform’s specs Create, update, and regularly monitor the product content on e-Commerce websites/portals Monitor product inventory levels and ensure consistent in-stock availability across all e-commerce channels Coordinate and execute replenishment strategies to minimize stockouts and lost sales Maintain accurate product data including pricing, images, descriptions, and specifications Ensure consistency of brand presentation and product information across all e-commerce sites Work closely with Inventory Management and Warehouse Teams to ensure adequate stock and timely shipments Manage invoicing related to e-commerce operations, platforms, and vendors Track expenses tied to e-commerce tools, advertising, and marketplaces Monitor changes in product sales to identify opportunities for improvement and update existing listings based on performance data and strategic direction Develop and provide regular sales and operations report-outs to management & leadership SEO & Content Optimization Optimize product listings for search visibility (keywords, titles, bullet points, descriptions, backend attributes) Continuously update existing listings to improve ranking, conversion rates, and performance Monitor marketplace trends and competitor listings to identify opportunities for improvement Conduct keyword research using tools such as Helium 10, Jungle Scout, or Semrush Implement on-page SEO improvements to boost discoverability and conversion Refresh underperforming listings with updated copy and keywords Track and report on listing performance metrics Marketing Initiatives Extend support in other areas of social media marketing, PPC, email marketing, SEO, keyword research, Google analytics, website UX, and paid social media Collaborate with the Marketing Manager to align ecommerce efforts with broader marketing strategies Identify advertising opportunities and provide input on campaign needs (Amazon Ads, Walmart Ads, etc.) Assist in the execution and optimization of paid campaigns Identify data insights and seasonal trends on product and branding opportunities Growth Opportunities Research and evaluate new e-commerce marketplaces and opportunities (e.g., Target.com, TikTok Shop, etc.) Assist in onboarding and launching new sales channels Support the development of scalable processes for multi-channel e-commerce growth View full description here.

Requirements

Must-haves

Department: Marketing
Job Type: Full Time In-Person
E-commerce Operations Management
Upload and manage product listings while ensuring consistency and accuracy across all channels
Write and optimize product titles, descriptions, bullet points, and backend keywords
Upload and organize product photography and asset files per each platform’s specs
Create, update, and regularly monitor the product content on e-Commerce websites/portals
Monitor product inventory levels and ensure consistent in-stock availability across all e-commerce channels
Coordinate and execute replenishment strategies to minimize stockouts and lost sales
Maintain accurate product data including pricing, images, descriptions, and specifications
Ensure consistency of brand presentation and product information across all e-commerce sites
Work closely with Inventory Management and Warehouse Teams to ensure adequate stock and timely shipments
Manage invoicing related to e-commerce operations, platforms, and vendors
Track expenses tied to e-commerce tools, advertising, and marketplaces
Monitor changes in product sales to identify opportunities for improvement and update existing listings based on performance data and strategic direction
Develop and provide regular sales and operations report-outs to management & leadership
SEO & Content Optimization
Optimize product listings for search visibility (keywords, titles, bullet points, descriptions, backend attributes)
Continuously update existing listings to improve ranking, conversion rates, and performance
Monitor marketplace trends and competitor listings to identify opportunities for improvement
Conduct keyword research using tools such as Helium 10, Jungle Scout, or Semrush
Implement on-page SEO improvements to boost discoverability and conversion
Refresh underperforming listings with updated copy and keywords
Track and report on listing performance metrics

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

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