Sr. Director, Marketing Strategy, Analytics & Innovation at Twilio

Job description

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Sr. Director, Marketing Strategy, & Analytics. About the job This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement. We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention. Responsibilities In this role, you’ll: Create a forward looking point of view on the future of marketing and how we’ll drive success. Define and drive global marketing strategies through actionable data and deep customer insight. Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact. Lead quarterly/annual planning, and target setting to guide execution across all marketing functions. Lead key marketing operational cadences to ensure business actionability needs are being met. Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies. Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards. Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! Required: Bachelor’s degree in Marketing, Business, Analytics, or a related field. 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership. Expertise with analytics and BI tools (e.g., Tableau, Salesforce). Strong communication, leadership, and cross-functional collaboration skills. Exceptional cross-functional communication and storytelling skills. Comfortable operating in ambiguity and fast-paced environments. Desired: Advanced degree (MBA or similar) strongly preferred. Experience in SaaS, tech, or high-growth environments preferred. Certification in marketing analytics or data science is a plus. Passion for innovation, storytelling, and customer-centric thinking. Location This role will be remote, but needs to be based in the US. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows: Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $227,840 - $284,800. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $241,200 - $301,500. Based in the San Francisco Bay area, California: $268,000 - $335,000. This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Application deadline information (required for ALL US jobs) Applications for this role are intended to be accepted until November 16th, but may change based on business needs. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. . Stay alert to recruitment fraud We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @ twilio.com email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps. . Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Requirements

Must-haves

This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement.
Create a forward looking point of view on the future of marketing and how we’ll drive success.
Define and drive global marketing strategies through actionable data and deep customer insight.
Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact.
Lead quarterly/annual planning, and target setting to guide execution across all marketing functions.
Lead key marketing operational cadences to ensure business actionability needs are being met.
Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats.
Bachelor’s degree in Marketing, Business, Analytics, or a related field.
10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
Strong communication, leadership, and cross-functional collaboration skills.
Exceptional cross-functional communication and storytelling skills.
Comfortable operating in ambiguity and fast-paced environments.
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

Nice-to-haves

Advanced degree (MBA or similar) strongly preferred.
Experience in SaaS, tech, or high-growth environments preferred.
Certification in marketing analytics or data science is a plus.
Passion for innovation, storytelling, and customer-centric thinking.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

401(K)

Pto

Parental Leave

Wellness