Job description

Storytelling is, and will always be, the heart of what we do at Skydance. Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled. Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day. If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO! Overview: Paramount Global Publishing is seeking a strategic, creative, and highly collaborative Director of Marketing to help build and execute go-to-market strategies for its fast-growing publishing business. Our program spans a broad range of intellectual property, including animated series, feature films, iconic catalog movies and television, and original works, across both children’s and adult publishing. The Director will lead consumer and trade marketing across a diverse portfolio, spearheading awareness, fan engagement, sales, and long-term value for the imprint and its titles. This is an opportunity to help build a new publishing brand while developing innovative strategies for some of the world’s most recognizable entertainment properties. Responsibilities: • Develop and execute integrated consumer and trade marketing strategies for a diverse portfolio of children’s and adult titles • Help establish the imprint’s positioning, voice, identity, and go-to-market approach in partnership with Publishing, Global Products & Experiences, and studio teams • Develop title and portfolio campaigns that leverage Paramount’s IP and broader entertainment ecosystem to drive discovery, engagement, and sales • Support sales and distribution partners with retailer-facing marketing programs, presentations, materials, promotions, and other tools to drive sell-in and sell-through • Develop trade marketing programs for booksellers, retailers, librarians, educators, and other key industry audiences • Lead consumer initiatives across digital, social, influencer, partnerships, experiential, and events, in collaboration with broader marketing and publicity teams • Build relationships with key booksellers and develop targeted opportunities to highlight lead titles and priority publishing programs • Lead marketing strategy and support for trade shows, conventions, conferences, festivals, and other industry and consumer events • Partner with Publicity on author and press tours, media appearances, awards, reviews, and other promotional opportunities • Collaborate across Editorial, Creative, Publicity, Sales, Consumer Products, Franchise, and studio teams to maximize opportunities and ensure cohesive campaigns • Manage external agencies, vendors, authors, creators, and other partners, as well as campaign budgets, timelines, approvals, and deliverables • Develop campaign briefs, presentations, sell sheets, and other marketing materials; monitor performance and marketplace trends to refine strategies and identify opportunities • Bring new ideas and best practices from publishing, entertainment, consumer marketing, social media, and retail to the business Basic Qualifications: • 10+ years of marketing experience • Proven ability to develop and execute integrated campaigns across multiple channels and audiences • Robust knowledge of retail marketing, audience development, brand marketing, and consumer engagement • Experience working with authors, creators, entertainment franchises, or other talent-driven IP • Experience with trade shows, conventions, events, partnerships, and experiential marketing • Solid strategic and creative thinker with the ability to execute at a detailed, hands-on level • Solid skills in communication, presentation, project management, and collaboration • Ability to manage multiple priorities and work successfully across a complex organization • Entrepreneurial mindset and comfort working in a new and evolving business • Affinity for books, storytelling, entertainment, and popular culture • Willingness and ability to travel domestically and internationally as needed Additional Qualifications: • Experience in publishing, marketing licensed brands, entertainment, media, consumer products, or other audience-driven businesses preferred About Skydance Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central. ADDITIONAL INFORMATION Hiring Salary Range: $110,400.00 - 138,000.00. In compliance with local law, we are disclosing compensation, or a range thereof, for roles where legally required. Actual salaries will vary based on a variety of job-related factors, including but not limited to geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance. Base pay is just one component of our total compensation package. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. This position is bonus eligible. What We Offer : • Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here . • Generous paid time off. • Complimentary subscriptions to HBO Max, Paramount+, and other Skydance streaming services and digital news products. • Robust employee engagement opportunities, including access to exclusive screenings and events, speaker series, volunteer activities and more. Skydance is an equal opportunity employer (EOE) We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law. If you are a qualified individual with a disability, you may request a reasonable accommodation during the job application and/or recruitment process. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

Requirements

Must-haves

Storytelling is, and will always be, the heart of what we do at Skydance.
If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!
Develop and execute integrated consumer and trade marketing strategies for a diverse portfolio of children’s and adult titles
Help establish the imprint’s positioning, voice, identity, and go-to-market approach in partnership with Publishing, Global Products & Experiences, and studio teams
Develop title and portfolio campaigns that leverage Paramount’s IP and broader entertainment ecosystem to drive discovery, engagement, and sales
Support sales and distribution partners with retailer-facing marketing programs, presentations, materials, promotions, and other tools to drive sell-in and sell-through
Develop trade marketing programs for booksellers, retailers, librarians, educators, and other key industry audiences
Lead consumer initiatives across digital, social, influencer, partnerships, experiential, and events, in collaboration with broader marketing and publicity teams
Build relationships with key booksellers and develop targeted opportunities to highlight lead titles and priority publishing programs
Lead marketing strategy and support for trade shows, conventions, conferences, festivals, and other industry and consumer events
Partner with Publicity on author and press tours, media appearances, awards, reviews, and other promotional opportunities
Collaborate across Editorial, Creative, Publicity, Sales, Consumer Products, Franchise, and studio teams to maximize opportunities and ensure cohesive campaigns
Manage external agencies, vendors, authors, creators, and other partners, as well as campaign budgets, timelines, approvals, and deliverables
Develop campaign briefs, presentations, sell sheets, and other marketing materials; monitor performance and marketplace trends to refine strategies and identify opportunities
Bring new ideas and best practices from publishing, entertainment, consumer marketing, social media, and retail to the business
10+ years of marketing experience
Proven ability to develop and execute integrated campaigns across multiple channels and audiences
Robust knowledge of retail marketing, audience development, brand marketing, and consumer engagement
Experience working with authors, creators, entertainment franchises, or other talent-driven IP
Experience with trade shows, conventions, events, partnerships, and experiential marketing
Solid strategic and creative thinker with the ability to execute at a detailed, hands-on level
Solid skills in communication, presentation, project management, and collaboration
Ability to manage multiple priorities and work successfully across a complex organization

Nice-to-haves

Experience in publishing, marketing licensed brands, entertainment, media, consumer products, or other audience-driven businesses preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: successfactors
Effort: medium

Benefits

Benefits detected in the listing.

Vision

Paid Time Off