Job description

At Reflect, you will be expected to move fast, have a lot of ownership and, most importantly, be able to effect change. If this excites you, we are interested in hearing about your best work and accomplishments across any domain and from any points in your life. ABOUT THE ROLE We’re looking for a hands-on Marketing Director to lead Reflect Orbital’s marketing strategy and public presence as we bring our sunlight-on-demand satellite constellation to life. You’ll own our positioning, brand, and integrated marketing plan, translating complex technology into a clear, compelling story for customers, partners, and the public. Working closely with our Chief Strategy Officer and leadership team, you’ll set priorities, lead campaigns and launches, and build the capabilities needed to scale our marketing efforts. This is a high-visibility leadership role for someone who can set the direction and execute: shaping how the world understands Reflect Orbital, growing demand, and connecting marketing efforts to business goals. RESPONSIBILITIES - Own the marketing strategy and roadmap, aligning audiences, positioning, campaigns, and priorities with company milestones and commercial goals - Lead integrated launches, events, conferences, and demos, setting objectives and coordinating teams from planning through execution and follow-up - Set creative direction and oversee production of marketing materials, including decks, one-pagers, launch assets, and social graphics; create and refine key assets directly - Own website strategy, content, and the customer journey, partnering with engineering and product teams to improve clarity, engagement, and conversion - Lead messaging and storytelling for announcements, campaigns, and executive communications, translating technical information into clear, accurate narratives - Own marketing budgets, resource allocation, and performance reporting; define success measures and use results to improve awareness, engagement, and qualified demand - Partner with PR and leadership on media strategy, press moments, and relationships with partners and creators, keeping external messaging accurate and consistent - Partner with business development to understand customer needs, shape go-to-market campaigns, and develop customer-facing materials that support the sales process - Own brand positioning and standards, ensuring a consistent voice and visual identity across all public-facing channels and materials - Lead social, content, photo, and video strategy; manage agencies and freelancers, and build and develop the marketing team as the company grows - Identify and test creative ways to grow awareness of Reflect Orbital’s mission, prioritizing opportunities with a clear audience, purpose, and measurable impact IDEAL QUALIFICATIONS - 7+ years of progressive marketing experience, including ownership of strategy and integrated campaigns; experience leading a marketing function or team in a startup or fast-moving environment - Excellent writer and communicator with strong brand judgment, an eye for visual design, and the ability to make complex technical ideas accessible - Demonstrated success building brands and leading launches across digital, social, content, PR, and events, with clear evidence of business impact - Strategic and action-oriented, comfortable setting direction without a playbook and doing hands-on work alongside internal teams and external partners - Experience owning website strategy and performance; familiarity with Webflow, analytics, and marketing tools is a plus - Experience directing creative work and collaborating with designers, agencies, and freelancers; familiarity with Figma is a plus - Strong leadership and operating discipline, with experience managing budgets, developing people, influencing cross-functional partners, and delivering multiple priorities - Excited about space, energy, and building something that’s never been done before; experience marketing complex technology is a plus Even if you don’t meet 100% of the above qualifications, we are likely still interested in hearing from you. Hiring exceptional individuals is our #1 priority, and we believe that exceptional people often have highly unusual backgrounds. We are also interested in carving out unique roles for unconventional people that we are excited about working with. BENEFITS Reflect Orbital’s success will hinge on our team, which is why our compensation and benefits plan is designed to reward our employees and support their families as generously as we’re able. - Broad choice of medical/dental/vision coverage, Reflect covers 100% of each base-policy - Access to HSA, FSA, and 401K - Unlimited paid time off - Healthy lunches provided daily EQUAL OPPORTUNITY Reflect Orbital is an Equal Opportunity Employer; employment with Reflect Orbital is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status. More about Reflect Orbital: Learn more about our team here. reflectorbital.com

Requirements

Must-haves

This is a high-visibility leadership role for someone who can set the direction and execute: shaping how the world understands Reflect Orbital, growing demand, and connecting marketing efforts to business goals.
Own the marketing strategy and roadmap, aligning audiences, positioning, campaigns, and priorities with company milestones and commercial goals
Lead integrated launches, events, conferences, and demos, setting objectives and coordinating teams from planning through execution and follow-up
Set creative direction and oversee production of marketing materials, including decks, one-pagers, launch assets, and social graphics; create and refine key assets directly
Own website strategy, content, and the customer journey, partnering with engineering and product teams to improve clarity, engagement, and conversion
Lead messaging and storytelling for announcements, campaigns, and executive communications, translating technical information into clear, accurate narratives
Own marketing budgets, resource allocation, and performance reporting; define success measures and use results to improve awareness, engagement, and qualified demand
Partner with PR and leadership on media strategy, press moments, and relationships with partners and creators, keeping external messaging accurate and consistent
Partner with business development to understand customer needs, shape go-to-market campaigns, and develop customer-facing materials that support the sales process
Own brand positioning and standards, ensuring a consistent voice and visual identity across all public-facing channels and materials
Lead social, content, photo, and video strategy; manage agencies and freelancers, and build and develop the marketing team as the company grows
Identify and test creative ways to grow awareness of Reflect Orbital’s mission, prioritizing opportunities with a clear audience, purpose, and measurable impact
7+ years of progressive marketing experience, including ownership of strategy and integrated campaigns; experience leading a marketing function or team in a startup or fast-moving environment
Excellent writer and communicator with strong brand judgment, an eye for visual design, and the ability to make complex technical ideas accessible
Demonstrated success building brands and leading launches across digital, social, content, PR, and events, with clear evidence of business impact
Strategic and action-oriented, comfortable setting direction without a playbook and doing hands-on work alongside internal teams and external partners
Strong leadership and operating discipline, with experience managing budgets, developing people, influencing cross-functional partners, and delivering multiple priorities
We are also interested in carving out unique roles for unconventional people that we are excited about working with.

Nice-to-haves

Experience owning website strategy and performance; familiarity with Webflow, analytics, and marketing tools is a plus
Experience directing creative work and collaborating with designers, agencies, and freelancers; familiarity with Figma is a plus
Excited about space, energy, and building something that’s never been done before; experience marketing complex technology is a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

gofigma

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Paid Time Off