Creative Director, Retail Experience, Device Brand Studio
Amazon· Internet & Cloud Services· Sep 3, 2026 · 2mo ago
Santa Monica, California, USA
In office
Full-time
Director
$141K–$191K
8+ years exp
Job description
As the Creative Director for Retail Experience, you are passionate about the retail experience and expert in user experience (UX) design and brand principles. You help create the content strategy for how new products like Echo, Fire TV, Fire Tablets and Kindle come to life, ensuring every touchpoint is intuitive, engaging, and customer-centric.
Working in a cross-functional team environment, you are looked to as the expert for Amazon retail across the voice assistant and smart home categories. You understand the retail landscape, demo and fixture technologies, and translate creative direction to our technology framework while applying UX design methodologies to optimize customer interactions. You develop customer journey maps, and design experiences that reduce friction and delight shoppers at every stage of their in-store discovery process.
This position will play a pivotal role in gathering requirements for all asset needs across channels and devising efficient strategies for the launch of content at scale for our demo devices, digital screens and detail page experiences. You'll leverage UX best practices—including, wireframing, and iterative design—to ensure our retail fixtures and demo experiences are accessible, discoverable, and conversion-optimized.
As the Creative Director for Retail Experience, you are also responsible for overseeing the end-to-end content creation and upload for Amazon's retail store and demo experiences. This role blends project management expertise with a deep understanding of brand architecture, content strategy, creative vision, and our target audience to deliver innovative and impactful content. You design for retail environments, and validate design decisions through customer feedback and behavioral data.
You strive to invent and simplify, creating strategies and playbooks that the global retail teams can use to make their everyday jobs easier. Your North Star is creating engaging retail experiences that are quickly recognized by Amazon shoppers globally, while staying true to our brand voice and delivering exceptional user experiences that convert browsers into buyers.
Key job responsibilities
• Design and optimize on-device demo experiences and digital touchbar interactions that are intuitive and conversion-focused, leveraging our user research and behavioral analytics
• Be a strategic thought-leader collaborating with product marketing, product management, and design to determine messaging priorities, incorporating UX best practices for information hierarchy and interaction patterns
• Clarify project commitments and maintain accountability by leading stakeholder meetings, ensuring UX requirements are prioritized
• Oversee production of engaging print materials, digital content, and video assets applying UX content strategy principles
• Develop comprehensive playbooks incorporating UX design standards, accessibility guidelines, and conversion optimization tactics
• Stay updated on retail UX design trends, interactive fixture technologies, and customer experience innovation
• Implement scalable processes maintaining high UX quality standards across channels
• Champion the offline playbook, incorporating UX research insights into continuous improvement
• Design navigation flows for digital touchbars that reduce cognitive load and create clear paths to purchase
• Proven track record of taking Ownership and Delivering Results
- 8+ years of design experience
- Have an available online portfolio
- Experience art directing motion designers, illustrators, writers and content creators
- Experience partnering with technical partners for design implementation
- Knowledge of marketing fundamentals and ability to implement them to create dynamic advertising solutions
- Knowledge of typographic and brand design principles
- Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit amazon.jobs for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at amazon.jobs .
USA, CA, Santa Monica - 141,000.00 - 190,700.00 USD annually
USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually
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Benefits
Benefits detected in the listing.
Health Insurance
Dental
Vision
401(K)
Paid Time Off
Parental Leave