Senior Marketing Manager, Acute Care at Hologic

Job description

Position Summary The Senior Marketing Manager, Acute Care is responsible for developing and executing strategic marketing plans that drive growth, market adoption, and customer engagement across the Acute Care portfolio. This role partners closely with Sales, Clinical Affairs, Medical Affairs, Product Management, Market Access, and Commercial Leadership to position solutions effectively within hospitals, health systems, clinical laboratories, and other acute care settings. The individual will serve as a key commercial leader, translating customer and market insights into impactful marketing strategies that accelerate revenue growth, strengthen brand awareness, and improve customer and patient outcomes. Key Responsibilities Commercial Planning • Develop and execute annual marketing strategies aligned with business objectives and growth targets. • Drive portfolio positioning, segmentation, targeting, and value proposition development for acute care customers. • Create and implement go-to-market strategies for new product launches and portfolio expansions. • Assess market trends, customer needs, competitive activity, and industry dynamics to identify growth opportunities to expand Hologic’s on-market portfolio. • Develop business cases and strategic recommendations to support commercial growth and profitability. Customer & Market Insights • Serve as the voice of the customer by gathering insights from physicians, nurses, hospital administrators, and laboratorians to translate their needs into actionable messaging for marketing and in-field commercial teammates. • Identify unmet clinical, operational and financial needs within acute care environments and develop commercial strategies to differentiate Hologic’s on-market portfolio and win new business. • Translate customer insights into differentiated messaging and market strategies. Commercial Execution • Partner with Sales Leadership to develop marketing programs that generate demand and accelerate pipeline growth. • Create compelling sales tools, clinical evidence summaries, customer presentations, and promotional materials. • Support field sales teams through training, messaging, and product positioning initiatives. • Monitor marketing campaign effectiveness and optimize based on performance metrics. Product Launch • Collaborate with Product Management to lead cross-functional launch teams to deliver successful product introductions. • Develop commercialization plans, launch timelines, training materials, and communication strategies. • Clinical & Health Economic Value Communication • Translate clinical evidence into meaningful customer-facing messaging. • Support development of health economic and outcomes-based value propositions. • Collaborate with Clinical Affairs and Medical Affairs on evidence generation and dissemination strategies. • Ensure messaging reflects regulatory requirements and clinical accuracy by collaborating with Regulatory and Legal teams. Cross-Functional Leadership • Partner with Product Management, Regulatory Affairs, Clinical Affairs, Medical Affairs, Finance, and Operations teams. • Influence stakeholders across multiple levels of the organization without direct authority. • Lead project teams and marketing initiatives from strategy through execution. • Present business updates and strategic recommendations to senior leadership. Financial & Business Performance • Manage marketing budgets and agency relationships. • Track business performance against KPIs, revenue targets, and market share goals. • Analyze campaign ROI and recommend optimization opportunities. • Support forecasting, annual planning, and strategic growth initiatives. Qualifications Education • Bachelor's degree in Marketing, Business Administration, Life Sciences, Healthcare Administration, or related field required. • MBA or advanced degree preferred. Experience • 7-10+ years of progressive marketing experience. • Minimum 3-5 years marketing experience within healthcare, medical devices, diagnostics, digital health, healthcare IT, or related industries. • Demonstrated experience supporting acute care settings such as ICU, ED, perioperative care, respiratory care, critical care, or hospital-based solutions. • Proven success leading product launches and commercial marketing initiatives. • Experience partnering closely with sales organizations and cross-functional teams. Knowledge, Skills & Abilities • Strong understanding of hospital purchasing processes and healthcare customer stakeholders. • Experience developing customer segmentation, positioning, and value proposition frameworks. • Strong analytical and business acumen with ability to translate data into actionable strategies. • Excellent presentation, communication, and storytelling skills. • Ability to manage multiple priorities in a fast-paced environment. • Experience utilizing CRM, market research, and commercial analytics tools. • Demonstrated leadership, influence, and stakeholder management capabilities. Preferred Qualifications • Experience marketing diagnostic solutions within infectious diseases, virology, laboratory developed testing, and/or acute care • Knowledge of healthcare reimbursement, health economics, and outcomes research. • Experience working in highly regulated healthcare environments. Specifically, with products and services regulated by the U.S. FDA. • Familiarity with IDNs, GPOs, and health system decision-making processes. Key Performance Indicators (KPIs) • Revenue growth and market share expansion • Product launch performance • Customer acquisition and retention metrics • Marketing campaign ROI • Lead generation and sales enablement effectiveness • Customer engagement metrics • Portfolio profitability • Competitive win rate Leadership Competencies • Strategic Thinking • Customer Centricity • Commercial Acumen • Cross-Functional Collaboration • Innovation & Growth Mindset • Data-Driven Decision Making • Executive Presence • Change Leadership Location: Remote, with up to 50% travel This job description is intended to describe the general nature and level of work performed. It is not an exhaustive list of all responsibilities, duties, and skills required. Duties and responsibilities may be amended as business needs evolve. The annualized base salary range for this role is $132,000 - $206,500 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand. Agency And Third Party Recruiter Notice Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered. Hologic’s employees are subject to third-party COVID-19 vaccination requirements, including from customers and governmental entities. Hologic is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for reasonable accommodation based on disability or sincerely-held religious beliefs where it is able to do so without undue hardship to the company. Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans. #LI-AH1 The Senior Marketing Manager, Acute Care is responsible for developing and executing strategic marketing plans that drive growth, market adoption, and customer engagement across the Acute Care portfolio. This role partners closely with Sales, Clinical Affairs, Medical Affairs, Product Management, Market Access, and Commercial Leadership to position solutions effectively within hospitals, health systems, clinical laboratories, and other acute care settings. The individual will serve as a key commercial leader, translating customer and market insights into impactful marketing strategies that accelerate revenue growth, strengthen brand awareness, and improve customer and patient outcomes.

Requirements

Must-haves

Commercial Planning
Develop and execute annual marketing strategies aligned with business objectives and growth targets.
Drive portfolio positioning, segmentation, targeting, and value proposition development for acute care customers.
Create and implement go-to-market strategies for new product launches and portfolio expansions.
Assess market trends, customer needs, competitive activity, and industry dynamics to identify growth opportunities to expand Hologic’s on-market portfolio.
Develop business cases and strategic recommendations to support commercial growth and profitability.
Customer & Market Insights
Identify unmet clinical, operational and financial needs within acute care environments and develop commercial strategies to differentiate Hologic’s on-market portfolio and win new business.
Translate customer insights into differentiated messaging and market strategies.
Commercial Execution
Partner with Sales Leadership to develop marketing programs that generate demand and accelerate pipeline growth.
Create compelling sales tools, clinical evidence summaries, customer presentations, and promotional materials.

Nice-to-haves

MBA or advanced degree preferred.
Experience marketing diagnostic solutions within infectious diseases, virology, laboratory developed testing, and/or acute care
Knowledge of healthcare reimbursement, health economics, and outcomes research.
Experience working in highly regulated healthcare environments. Specifically, with products and services regulated by the U.S. FDA.
Familiarity with IDNs, GPOs, and health system decision-making processes.
Key Performance Indicators (KPIs)
Revenue growth and market share expansion
Product launch performance
Customer acquisition and retention metrics
Marketing campaign ROI
Lead generation and sales enablement effectiveness
Customer engagement metrics

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: oracle-cloud
Effort: medium