Job description

The Chief Marketing Officer (CMO) will lead Weave’s next phase of growth by evolving our marketing engine into a scalable, efficient, and vertically differentiated growth platform. As a key member of the executive team, this leader will partner closely with the CRO in shared accountability for pipeline and revenue outcomes, strengthening our inbound foundation while expanding product-led and partner-driven growth. The CMO will strengthen Weave’s brand across SMB and large-group healthcare practices, including DSOs, VSOs, MSOs, and adjacent healthcare verticals, while elevating marketing’s strategic impact with the executive team and Board. This leader will play a critical role in positioning Weave as an AI leader in healthcare communications and practice growth, translating product innovation into clear market differentiation and category leadership. The role requires a modern marketing executive who can scale proven strengths, modernize areas of opportunity, and leverage AI, data, and automation to build a more intelligent, disciplined marketing engine for sustained long-term growth. This leader must also be adept at responding to disruption and transformation across the marketing landscape, including the shift from traditional SEO to GEO, and ensure Weave stays ahead of how customers discover, evaluate, and engage with our brand. This position will be: In office - Utah Based Reports to: Chief Executive Officer WHAT YOU WILL OWN - Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals. - Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions. - Evolve Weave’s inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution. - Strengthen Weave’s brand positioning across SMB and large-group healthcare verticals (medical, dental, optometry, veterinary), ensuring differentiated and compelling market presence. - Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence. - Expand lifecycle and customer marketing programs to drive adoption, expansion, and long-term retention. - Lead the development of a compelling and evolving IR and PR narrative that strengthens investor confidence, shapes market perception, and positions Weave as the AI leader in healthcare communications. - Support marketing strategy related to potential M&A activity, including brand integration, messaging alignment, and go-to-market coordination. - Drive performance across digital, content, creative, events, communications, and partner marketing channels with clear ROI accountability. - Develop and mentor a ~50 person marketing organization, strengthening leadership bench and operational discipline. - Establish clear KPIs that tie marketing investment to pipeline velocity, conversion rates, customer acquisition cost, and overall revenue contribution. - Represent Marketing in executive and Board discussions, translating strategy and performance into clear business outcomes. WHAT YOU WILL NEED TO ACCOMPLISH THE JOB - 15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization. - Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership. - Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth. - Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies. - Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments. - Deep expertise in demand generation, product marketing, brand strategy, and growth analytics. - Experience presenting to and engaging with Boards of Directors. - Experience supporting or leading marketing efforts related to M&A integration is strongly preferred. - Track record of building and developing high-performing marketing leadership teams. - Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline. WHAT WILL MAKE US LOVE YOU - Fire in the belly - You think like a business leader first, aligning marketing strategy directly to revenue, profitability, and long-term enterprise value. - You scale growth with financial discipline and measurable return on investment. - You are comfortable committing to pipeline and revenue outcomes alongside Sales — and owning the results together. - You know how to strengthen what’s working while confidently evolving what needs to change. - You can verticalize go-to-market strategy without diluting brand clarity. - You build operating rigor into the marketing engine — clear metrics, accountability, and repeatability. - You are credible in the Boardroom and compelling with frontline teams. - You develop strong leaders and elevate the performance bar across your organization. - You bring calm, clarity, and decisiveness in moments of scale and complexity. Employment with Weave is contingent upon the successful completion of a background check, conducted in accordance with applicable laws. At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page. Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know. Beware of recruitment fraud. All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.

Requirements

Must-haves

Reports to: Chief Executive Officer
Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals.
Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions.
Evolve Weave’s inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution.
Strengthen Weave’s brand positioning across SMB and large-group healthcare verticals (medical, dental, optometry, veterinary), ensuring differentiated and compelling market presence.
Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence.
Expand lifecycle and customer marketing programs to drive adoption, expansion, and long-term retention.
Lead the development of a compelling and evolving IR and PR narrative that strengthens investor confidence, shapes market perception, and positions Weave as the AI leader in healthcare communications.
Support marketing strategy related to potential M&A activity, including brand integration, messaging alignment, and go-to-market coordination.
Drive performance across digital, content, creative, events, communications, and partner marketing channels with clear ROI accountability.
Develop and mentor a ~50 person marketing organization, strengthening leadership bench and operational discipline.
Establish clear KPIs that tie marketing investment to pipeline velocity, conversion rates, customer acquisition cost, and overall revenue contribution.
Represent Marketing in executive and Board discussions, translating strategy and performance into clear business outcomes.
WHAT YOU WILL NEED TO ACCOMPLISH THE JOB
15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization.
Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership.
Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth.
Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies.
Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments.
Deep expertise in demand generation, product marketing, brand strategy, and growth analytics.
Experience presenting to and engaging with Boards of Directors.
Track record of building and developing high-performing marketing leadership teams.
Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline.

Nice-to-haves

Experience supporting or leading marketing efforts related to M&A integration is strongly preferred.

Application prep

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Keywords to mirror

aigo

Platform: ashby
Effort: quick

Benefits

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Dental

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