Data Analyst II

• At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.
• Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility
• Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future
• Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team
• Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress
• Find a way - Never settle, no excuses, nothing is impossible. Just make it happen
• Be the owner - Drive with intensity and take total responsibility for the outcome. It's on you.
• Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.
• Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.
• Drive Geo Holdout & Incrementality Testing End-to-End: Design and run geo holdout tests and other incrementality methodologies to measure true marketing lift, isolating channel and campaign impact from baseline demand.
• Collaborate with Data Science to maintain up-to-date priors and data inputs for the MMM, ensuring accurate and actionable outputs
• Champion Statistical & Experimentation Rigor: Oversee end-to-end marketing experimentation strategy, setting standards for sample sizes, statistical power, confidence intervals, test design, and post-experiment analysis.
• Build & Maintain Marketing Forecasts: Develop forecasting models for marketing performance and spend efficiency, incorporating seasonality, channel saturation, and macro trends to inform budget allocation decisions.
• Scale Capabilities with AI & Automation: Utilize AI tools and agent-based workflows to streamline data extraction, automate repetitive analyses, and accelerate engineering and analytical throughput.
• Provide Technical Leadership & Mentorship: Serve as a subject matter expert and mentor to junior and mid-level analysts, elevating analytical rigor, conducting code reviews, and fostering a strong data culture.
• 5+ years of experience in marketing analytics, media measurement, or a related field, with a proven track record of driving strategic marketing decisions.
• Required: hands-on experience designing and running geo holdout tests or comparable geo-based incrementality methodologies.
• Experience building marketing forecasting models (e.g., spend/response, MMM, or channel-level forecasting).
• Deep expertise in experimentation methodology, A/B testing, hypothesis testing, sample estimation, and statistical power analysis, applied to marketing contexts.
• Advanced proficiency in writing SQL and Python within cloud data environments like Databricks and BigQuery.
• Hands-on experience with marketing measurement tools and platforms (e.g., MMM/incrementality platforms, ad platform reporting such as Google/Meta, or similar).
• Strong intuition for marketing and customer psychology, specifically around how channel and campaign decisions impact acquisition and retention.
• High autonomy and project management skills, with a history of driving unstructured, complex analytics projects from discovery through implementation.
• Demonstrated commitment to formal mentorship and technical leadership, upleveling peers through shared frameworks and best practices.

None flagged.