Job description

For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom. The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI. About the Role The Regional Sales Manager (RSM) will report to the Regional Head of Growth and Success and is a field-based sales position that will drive net-new revenue growth across K-12 school districts. In this role, you will navigate complex, multi-stakeholder buying cycles and build deep, consultative relationships with Superintendents, Chief Academic Officers, and IT Directors to align our platform with their district’s strategic goals, equity initiatives, and student achievement metrics. This requires expertise in the educational landscape of your territory, including state specific curriculum needs and initiatives, district nuances, and funding trends. The RSM will create, develop, and execute a strategic regional territory plan to drive territory growth. The RSM’s territory will be in the North region, which may include states in the Midwest, Mid Atlantic and Northeast. The ideal candidate is based in the Eastern time zone. Regional travel in the assigned territory is required (50-70%). In this role, you will Own the Full Sales Lifecycle: Prospect, pipeline, and close complex, large-scale agreements (new, upsell, cross sell and expansion) with mid- to large-sized K-12 districts. Navigate Complex Procurement: Confidently manage multi-stakeholder committees, RFP (Request for Proposal) processes, board approval cycles, and strict data privacy compliance standards. Consultative Selling: Uncover deep district pain points—such as learning loss, budgetary constraints, or curriculum gaps—and present tailored, ROI-driven solutions. Product Expertise: Build product fluency to speak effectively to the power of BrainPOP; deliver onsite and virtual professional sales presentations and product demos, to demonstrate how BrainPOP can effectively impact student learning Funding Fluency: Leverage a deep understanding of education funding mechanisms (e.g., Title I, IDEA, ESSER legacy funds, and state-level grants) to strategically position solutions. Cross-Functional Collaboration: Partner with Customer Success and Implementation teams to ensure seamless handoffs, driving long-term adoption and renewal readiness You Are Self-starter with the ability to manage all phases of the sales process, from lead generation to closing deals to developing client relationships – with proven results surpassing set quotas Energetic and independent with a strong work ethic An articulate communicator with strong writing skills to audiences of all levels Able to negotiate deals that meet both parties' objectives Organized and able to prioritize and plan tasks Disciplined about CRM pipeline management and data integrity; maintain accurate, data-driven reporting of the pipeline, account plans, and territory management activities to drive new business growth and regional expansion. Able to travel in your assigned territory/region (50-70%) On Your Resume 5+ years of quota-carrying, solution-based sales experience targeting K-12 school districts Experience selling to K12 school districts in the Midwest, Mid Atlantic and Northeast Experience in supplemental curriculum strongly preferred Demonstrated expertise in your region/territory; existing relationships with district-level leadership within the territory is highly preferred. Demonstrated experience developing and executing a strategic territory plan and prospecting strategy Evidence of quota achievement over consecutive years in the assigned territory Experience presenting and demonstrating curriculum or technologies both online and face-to-face with executive level stakeholders Experience managing pipelines in CRM systems like Salesforce; leverage data and reporting for strategic decision making Experience leveraging sales tools (Gong Engage) and approved AI tools to enhance productivity and identify learning opportunities Experience selling ELL products a strong plus Prior teaching experience is a plus Bachelor's Degree preferred Valid Driver’s License required Location The BrainPOP team operates in a hybrid work environment: Each role has remote flexibility and an in-person component at our New York headquarters or other meeting locations. Based on the requirements of a specific role, we may prioritize hiring within a commutable distance of our New York headquarters or in another region relevant to that role. We are able to employ remotely out of the following approved hiring states: Arizona California Connecticut Florida Georgia Illinois Massachusetts Minnesota Missouri New Jersey New York North Carolina Ohio Oregon Pennsylvania South Caroline Tennessee Texas Washington #LI-DNI We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. We have competitive pay bands for all other countries based on market standards. Individual compensation decisions are based on a number of factors, including experience level, skill set, and balancing internal equity relative to peers at the company. Based on these factors, we expect most of the candidates offered roles at our company to fall healthily throughout the range. We recognize that the person we hire may be less experienced (or more senior) than this job description, as posted. If so, the updated salary range will be communicated to you as a candidate. USA Pay Scale $70,000 — $90,000 USD Life at BrainPOP At BrainPOP, our work directly impacts how teachers teach and students learn. They inspire us to build solutions that facilitate joy and meaningful learning outcomes. Our commitment to educators and kids is reflected in our dedication to the BrainPOP team: ensuring their experience is empowering, creative, collaborative, playful, and anchored in learning and growth. Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual citizens, and so much more. We value diversity and inclusion, collaboration, and learning from multiple perspectives. We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer. NOTICE: We have become aware of various fraudulent websites and third parties impersonating our company and offering false job opportunities. These offers are not affiliated with BrainPOP and are considered part of an unlawful recruitment scam. To ensure your safety and protect your personal information we strongly recommend that you only apply for positions through the official BrainPOP website or BrainPOP's official LinkedIn page. If you receive any job offers or communications that do not originate from this page or our official e-mail domain brainpop.com, please treat them as suspicious and do not engage or provide any personal information. For any questions or to report suspicious activity, please contact us directly at legal@brainpop.com . While we have reported this general fraud to the authorities, you can report this fraud on your own behalf to the Federal Trade Commission ( reportfraud.ftc.gov ) and the Federal Bureau of Investigation’ s Internet Crime Complaint Center ( ic3.gov) .

Requirements

Must-haves

In this role, you will
Own the Full Sales Lifecycle: Prospect, pipeline, and close complex, large-scale agreements (new, upsell, cross sell and expansion) with mid- to large-sized K-12 districts.
Navigate Complex Procurement: Confidently manage multi-stakeholder committees, RFP (Request for Proposal) processes, board approval cycles, and strict data privacy compliance standards.
Consultative Selling: Uncover deep district pain points—such as learning loss, budgetary constraints, or curriculum gaps—and present tailored, ROI-driven solutions.
Funding Fluency: Leverage a deep understanding of education funding mechanisms (e.g., Title I, IDEA, ESSER legacy funds, and state-level grants) to strategically position solutions.
Cross-Functional Collaboration: Partner with Customer Success and Implementation teams to ensure seamless handoffs, driving long-term adoption and renewal readiness
Self-starter with the ability to manage all phases of the sales process, from lead generation to closing deals to developing client relationships – with proven results surpassing set quotas
Energetic and independent with a strong work ethic
An articulate communicator with strong writing skills to audiences of all levels
Able to negotiate deals that meet both parties' objectives
Organized and able to prioritize and plan tasks
Able to travel in your assigned territory/region (50-70%)
On Your Resume
5+ years of quota-carrying, solution-based sales experience targeting K-12 school districts
Experience selling to K12 school districts in the Midwest, Mid Atlantic and Northeast
Demonstrated experience developing and executing a strategic territory plan and prospecting strategy
Evidence of quota achievement over consecutive years in the assigned territory
Experience presenting and demonstrating curriculum or technologies both online and face-to-face with executive level stakeholders
Experience managing pipelines in CRM systems like Salesforce; leverage data and reporting for strategic decision making
Experience leveraging sales tools (Gong Engage) and approved AI tools to enhance productivity and identify learning opportunities

Nice-to-haves

Experience in supplemental curriculum strongly preferred
Demonstrated expertise in your region/territory; existing relationships with district-level leadership within the territory is highly preferred.
Prior teaching experience is a plus
Bachelor's Degree preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick