Job description

IDEXX Water is a global provider of fast, accurate, and cost-effective water testing solutions trusted by water quality professionals worldwide. We help to safeguard public health and water quality for more than two and a half billion people every day. Why this role matters : As Marketing Manager, Water Customer Education and Marketing Technology , you will manage the day-to-day delivery of IDEXX Water global customer education programs, both for our online learning academy and our global webinar program. You will also co-develop the strategy for, and oversee the implementation of, a new digital marketing platform for IDEXX Water (emails, lead forms, landing pages, and more). In this role: · You will own the marketing of IDEXX Water’s global customer education programs, treating the IDEXX Water Academy and the global webinar program as channels for reaching and growing an audience of online learners and enhancing the IDEXX brand. · You will help develop and execute the promotional strategy for our education offerings, including campaign planning, audience targeting, and email and landing page execution to grow registration, attendance, and repeat participation. · You will analyze engagement data across webinar participants and registered Academy users, and use what you learn to prioritize content, sharpen targeting, and report program performance to peers and senior management. · You will maintain and grow the Water Academy curriculum and global webinar calendar within the established education strategy, adding Water Academy courses at regional request and refreshing aging content. · You will own the global webinar calendar, speaker recruitment, and regional participation for webinars while creating webinar presentations in collaboration with marketing and content leads. · You will help define and execute the strategy, develop working processes, and design templates for email deployment and landing pages within the Salesforce ecosystem. Be our team’s internal subject matter expert on these technologies. · You will identify and implement improvements to education marketing processes, campaign workflows and platform use, including the rollout and regional training of our webinar platform. · You will contribute to the evolution of our education strategy, partnering with marketing leadership to identify and execute opportunities for new programs. · You will perform other duties as assigned. What you need to succeed : · Demand generation marketing skills: audience segmentation, campaign planning, and a track record of growing registration, attendance, and/or repeat engagement for digital programs · Marketing technology experience, including hands-on execution (email builds, landing pages, list management, deployment workflows) and platform administration/governance (Pardot/Marketing Cloud Account Engagement or similar) · Marketing analytics skills: able to analyze and interpret engagement and funnel metrics, build and maintain reporting, and translate results into targeting, content, and promotion decisions · Experience coordinating localized program or campaign delivery across multiple regions or markets · Ability to organize, prioritize, and direct work activities · Resourcefulness and a demonstrated ability to work cross-functionally, to influence without authority, and to be successful in a matrixed organization · Excellent customer service and business relationship-building skills · Reasoning, problem solving, and analytical skills to resolve issues. · Project management skills and experience · 3-5 years of marketing experience. Bachelor’s degree or equivalent combination of education and experience required · Experience managing customer education, digital learning, demand generation, and/or content marketing programs · Experience with AI-enabled content production, including in-platform AI functionality for course and content development · Experience managing a learning or webinar platform, including curriculum delivery, scheduling, speaker coordination, and regional rollout and training is a plus · Working knowledge of learning management systems, webinar platform operations, including course authoring tools such as Articulate Rise 360 is a plus · Instructional design experience or formal training in adult learning theory is a plus What you can expect from us: · Hybrid onsite in Scarborough, ME, 8x per month. Schedule developed in consultation with supervisor. · Salary of $118K-$123K based on experience · Opportunity for annual cash bonus · Health / Dental / Vision benefits day on · 5% matching 401k · On-the-job training and career advancement opportunities · Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more · A dynamic and exciting career that utilizes your veterinary practice experience and technical skills, allows you to travel, meet new people, expand your knowledge and skill set, all while positively impacting the lives of pets and their owners · To consistently meet new people and building relationships with our customers · Continued growth within your position through comprehensive training programs Why IDEXX? We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people. So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery.   At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement. Let’s pursue what matters together. IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws. #LI-KP1

Requirements

Must-haves

You will analyze engagement data across webinar participants and registered Academy users, and use what you learn to prioritize content, sharpen targeting, and report program performance to peers and senior management.
You will maintain and grow the Water Academy curriculum and global webinar calendar within the established education strategy, adding Water Academy courses at regional request and refreshing aging content.
You will own the global webinar calendar, speaker recruitment, and regional participation for webinars while creating webinar presentations in collaboration with marketing and content leads.
You will identify and implement improvements to education marketing processes, campaign workflows and platform use, including the rollout and regional training of our webinar platform.
You will contribute to the evolution of our education strategy, partnering with marketing leadership to identify and execute opportunities for new programs.
You will perform other duties as assigned.
Demand generation marketing skills: audience segmentation, campaign planning, and a track record of growing registration, attendance, and/or repeat engagement for digital programs
Marketing analytics skills: able to analyze and interpret engagement and funnel metrics, build and maintain reporting, and translate results into targeting, content, and promotion decisions
Experience coordinating localized program or campaign delivery across multiple regions or markets
Ability to organize, prioritize, and direct work activities
Resourcefulness and a demonstrated ability to work cross-functionally, to influence without authority, and to be successful in a matrixed organization
Excellent customer service and business relationship-building skills
Reasoning, problem solving, and analytical skills to resolve issues.
Project management skills and experience
3-5 years of marketing experience. Bachelor’s degree or equivalent combination of education and experience required
Experience managing customer education, digital learning, demand generation, and/or content marketing programs
Experience with AI-enabled content production, including in-platform AI functionality for course and content development
Hybrid onsite in Scarborough, ME, 8x per month. Schedule developed in consultation with supervisor.
Salary of $118K-$123K based on experience
On-the-job training and career advancement opportunities

Nice-to-haves

Experience managing a learning or webinar platform, including curriculum delivery, scheduling, speaker coordination, and regional rollout and training is a plus
Working knowledge of learning management systems, webinar platform operations, including course authoring tools such as Articulate Rise 360 is a plus
Instructional design experience or formal training in adult learning theory is a plus
Opportunity for annual cash bonus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Dental

Vision

401k