TikTok Shop - Business Development Manager
TikTok· enterprise· Entertainment· Apr 29, 2026 · 6mo agoPosted 181 days ago
New York, NY
In office
Full-time
Manager
$130K–$180K est.
3+ years exp
Before you apply
Ghost Signal:
Open since April 29, 2026 — 181 days, and still accepting applications.
Job description
Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.
Responsibilities:
- Partner with Category leadership to identify and prioritize the highest-potential sellers to join TikTok Shop, and lead the business development process end to end
- Generate, curate, and continually advance a pipeline of qualified prospects based on opportunity size, readiness for platform, creators, and customers, and ability to execute content commerce, and deliver on BD goals to grow the category
- Deeply understand the TikTok category space and target brands, and conceptualize effective pitch materials and processes to deliver the right outcomes with brands
- Partner with internal cross-functional teams to help brands navigate onboarding & integration, and optimize the process so that your BD pipeline progresses at speed, and delivers growth for the sellers
- Develop reporting, analysis, and measurement that monitors and optimizes seller onboarding
- Collaborate and partner with internal cross-functional teams to coordinate resources and drive seller acquisition results
Minimum Qualifications:
- 3+ years experience in business development, vendor acquisition, or sales for retailer, marketplace, or ecommerce platform
- Experience working with consumable brands and sellers or equivalent experience
- Experience engaging with and influencing executive leadership in B2B settings and negotiating the right BD outcomes
- Experience managing a scalable process to meet monthly and quarterly OKR, and the analytical and problem-solving ability to improve the process to support business growth
Preferred Qualifications
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
- Excellent communication and cross-team collaboration, skilled at moving things forward.
Application prep
Use the role’s language and application details while tailoring your materials.
- Platform
- tiktok
- Effort
- medium