Job description

Where you’ll work: Remote (US) Marketing at GoTo At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. About the role Every paid dollar we spend should move Grasshopper closer to its revenue goals, and you ll be the person who makes sure it does. As our Senior Performance Marketing Manager, you’ll own the strategy across paid search, paid social, and programmatic, and you’ll dig into the data to find what’s really driving growth. Funnel visibility, experiments, attribution, incrementality; you’ll roll up your sleeves to drive this forward, working alongside our agencies and teams across the business. If you love turning numbers into smart moves and consider yourself a self-starter, you’ll fit right in! Your Day to Day As our Senior Performance Marketing Manager you would be working on Paid go-to-market strategy Owning the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic, and keeping it aligned with broader marketing and business objectives. Managing and allocating the paid media budget across channels, and optimizing for efficiency and performance against revenue and pipeline targets. Directing agency partners and internal stakeholders across, setting clear priorities, testing roadmaps, and performance standards so each channel is accountable to clear goals. Evaluating new channels, platforms, and tactics, including how AI-powered discovery is changing paid media, and deciding where to invest next. Developing testing roadmap from creative, audiences, channels, platforms, etc. based on data-driven insights and industry wide best practices. Analytics, measurement, and insights End-to-end funnel visibility: building and maintaining a clear, trusted view of the full funnel from impression to click to conversion, and identifying where performance breaks down. Performance reporting: owning channel reporting and dashboards, working alongside agencies and data partners to ensure the numbers are accurate, consistent, and decision-ready. Experiment design and analysis: designing structured tests across channels, creative, audiences, and bidding strategies, defining success metrics up front, and analyzing results with statistical rigor. Attribution and incrementality: evaluating how each channel contributes to revenue, running incrementality and lift testing, and challenging platform-reported results with independent analysis. Insights and recommendations: translating complex data into clear business narratives, with specific recommendations on budget, channel mix, and next steps for marketing leadership and cross-functional partners. What We re Looking For As our Senior Performance Marketing Manager your background will look like 7 years of experience in paid media or performance marketing, with hands-on expertise in at least two of the following: paid search, paid social, or programmatic. A strong analytical foundation: you re deeply rooted in data and comfortable going from raw data to insight on your own, using tools such as GA4, SQL, BI and dashboarding tools, and Excel. Demonstrated experience designing and analyzing experiments, and applying attribution and incrementality methods (such as holdout tests, geo-lift, or marketing mix modeling) to inform budget decisions. A proven track record of owning and allocating multi-channel budgets against revenue or pipeline targets. Experience working with agency partners and holding them accountable to clear performance standards. Excellent communication and executive presence, with the ability to turn complex data into a clear story and present performance, trade-offs, and recommendations to senior leadership. Experience in B2B SaaS or subscription businesses is preferred. What We Offer At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here s what you can expect as part of our team: Comprehensive health benefits Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days Tuition reimbursement and access to instructor-led and on-demand learning and development programs The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn t just something we talk about - it s part of how we work every day. Specific benefits and offerings may vary by country in line with local regulations and market practices. At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more. Annual Base Salary Range: $86,000.00 - $0.00 The above shows our ranges from minimum to maximum and is displayed in the full-time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

Requirements

Must-haves

Marketing at GoTo
Your Day to Day
As our Senior Performance Marketing Manager you would be working on
Paid go-to-market strategy
Owning the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic, and keeping it aligned with broader marketing and business objectives.
Managing and allocating the paid media budget across channels, and optimizing for efficiency and performance against revenue and pipeline targets.
Directing agency partners and internal stakeholders across, setting clear priorities, testing roadmaps, and performance standards so each channel is accountable to clear goals.
Evaluating new channels, platforms, and tactics, including how AI-powered discovery is changing paid media, and deciding where to invest next.
Developing testing roadmap from creative, audiences, channels, platforms, etc. based on data-driven insights and industry wide best practices.
Analytics, measurement, and insights
End-to-end funnel visibility: building and maintaining a clear, trusted view of the full funnel from impression to click to conversion, and identifying where performance breaks down.
Performance reporting: owning channel reporting and dashboards, working alongside agencies and data partners to ensure the numbers are accurate, consistent, and decision-ready.
Experiment design and analysis: designing structured tests across channels, creative, audiences, and bidding strategies, defining success metrics up front, and analyzing results with statistical rigor.
Attribution and incrementality: evaluating how each channel contributes to revenue, running incrementality and lift testing, and challenging platform-reported results with independent analysis.
Insights and recommendations: translating complex data into clear business narratives, with specific recommendations on budget, channel mix, and next steps for marketing leadership and cross-functional partners.
What We re Looking For
As our Senior Performance Marketing Manager your background will look like
7 years of experience in paid media or performance marketing, with hands-on expertise in at least two of the following: paid search, paid social, or programmatic.
A strong analytical foundation: you re deeply rooted in data and comfortable going from raw data to insight on your own, using tools such as GA4, SQL, BI and dashboarding tools, and Excel.
Demonstrated experience designing and analyzing experiments, and applying attribution and incrementality methods (such as holdout tests, geo-lift, or marketing mix modeling) to inform budget decisions.
A proven track record of owning and allocating multi-channel budgets against revenue or pipeline targets.
Experience working with agency partners and holding them accountable to clear performance standards.
Excellent communication and executive presence, with the ability to turn complex data into a clear story and present performance, trade-offs, and recommendations to senior leadership.

Nice-to-haves

Experience in B2B SaaS or subscription businesses is preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigosql

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Vision

Paid Time Off

Wellness