Job description

POS-4695 Role Summary Our mission at HubSpot is to help millions of organizations grow better. As the Lead Product Marketer focused on HubSpot’s emerging builder portfolio, you'll define how organizations discover, understand, and adopt a new generation of AI-powered building experiences. You'll own the go-to-market strategy for a portfolio of products including Agent CLI, some of our Marketplace inventory like AI Connectors with ChatGPT, Claude, Copilot, and Gemini, workflow templates, strategic integrations, and future general builder experiences while partnering closely across Product, Marketing, Engineering, and Legal. What You'll Do Lead go-to-market strategy and launch execution for Agent CLI, AI Connectors, and other general builder products & strategic integrations in partnership with product leadership. Define and message to HubSpot's general builder persona. Identify and experiment with new routes to market that drive awareness and adoption among general and AI-assisted builders. Develop launch assets, enablement materials, campaign messaging, FAQs, and customer-facing content to reach non-traditional builders and AI-assisted users. Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes. Support builder-focused events and launch moments, including quarterly builder events and product showcases, biannual Spotlights, etc. Develop positioning, messaging, and launch strategy for emerging builder products. Partner closely with Product Marketing teammates to ensure consistent messaging across AI connectors, agents, and ecosystem experiences. Measure product adoption, gather customer insights, and refine messaging to accelerate ecosystem growth and API monetization outcomes. Partner with Agent Builder PMM on messaging across HubSpot, Custom, and External Agents. What You'll Bring Required Qualifications Ideally, have 8+ years of experience leading product marketing strategy and launches for SaaS or platform products. Proven ability to develop positioning and messaging for new or evolving product categories. Demonstrated ability to simplify technically complex concepts for business audiences. Experience building go-to-market strategies that drive product adoption and customer engagement. High ownership mindset and the ability to operate independently in ambiguous, fast-moving environments. Excellent written and verbal communication skills, strong executive storytelling, and the ability to influence senior leaders. Ability to balance strategic thinking with hands-on execution in a fast-paced environment. Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations — this role is for someone who builds this way themselves. Nice-to-Have Qualifications Familiarity with AI-powered productivity or automation tools. Experience marketing products for builders, or both technical and nontechnical audiences. Experience supporting monetization, marketplaces, or ecosystem growth initiatives. Experience with developer platforms, APIs, AI products, or ecosystem strategies. Pay & Benefits The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy . Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community. Annual Cash Compensation Range: $144,000 — $216,000 USD We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us using this form . At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here . India Applicants: link to HubSpot India's equal opportunity policy here . About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company where people can do their best work . We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world. Explore more: HubSpot Careers Life at HubSpot on Instagram HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here . By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.

Requirements

Must-haves

Our mission at HubSpot is to help millions of organizations grow better.
Lead go-to-market strategy and launch execution for Agent CLI, AI Connectors, and other general builder products & strategic integrations in partnership with product leadership.
Define and message to HubSpot's general builder persona.
Identify and experiment with new routes to market that drive awareness and adoption among general and AI-assisted builders.
Develop launch assets, enablement materials, campaign messaging, FAQs, and customer-facing content to reach non-traditional builders and AI-assisted users.
Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes.
Support builder-focused events and launch moments, including quarterly builder events and product showcases, biannual Spotlights, etc.
Develop positioning, messaging, and launch strategy for emerging builder products.
Partner closely with Product Marketing teammates to ensure consistent messaging across AI connectors, agents, and ecosystem experiences.
Measure product adoption, gather customer insights, and refine messaging to accelerate ecosystem growth and API monetization outcomes.
Partner with Agent Builder PMM on messaging across HubSpot, Custom, and External Agents.
Ideally, have 8+ years of experience leading product marketing strategy and launches for SaaS or platform products.
Proven ability to develop positioning and messaging for new or evolving product categories.
Demonstrated ability to simplify technically complex concepts for business audiences.
Experience building go-to-market strategies that drive product adoption and customer engagement.
High ownership mindset and the ability to operate independently in ambiguous, fast-moving environments.
Excellent written and verbal communication skills, strong executive storytelling, and the ability to influence senior leaders.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations — this role is for someone who builds this way themselves.
Familiarity with AI-powered productivity or automation tools.
Experience marketing products for builders, or both technical and nontechnical audiences.
Experience supporting monetization, marketplaces, or ecosystem growth initiatives.
Experience with developer platforms, APIs, AI products, or ecosystem strategies.

Nice-to-haves

Nice-to-Have Qualifications

Application prep

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Keywords to mirror

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Platform: greenhouse
Effort: quick