Position Description:
The Product Manager is responsible for guiding the success of the assigned Probe Reprocessing product line, utilizing deep product expertise to make strategic product decisions that drive positive product performance in the market. The Product Manager owns the development and execution of the product portfolio, working closely with cross-functional teams in Engineering, Marketing, Sales, and Service to develop and deliver products which fit the needs of the changing market, implement effective go-to-market strategies to drive sales, and maximize brand exposure.
Your Responsibilities:
Product Portfolio
• Develop near and long-term product roadmap strategies by evaluating the current line and aligning with emerging clinical and geographical market trends.
• Lead organizational alignment during portfolio reviews by effectively communicating direction and objectives on projects on the roadmap.
• Collaborate with cross-functional teams to develop and provide concise product definitions responsive to customer needs and market opportunities.
• In collaboration with Marketing Communications, recommend & plan marketing campaigns to support product line awareness and growth; generating original content as product requires.
• Plan the launch of new products and releases coordinating with cross-functional team for implementation of the plan.
• Work closely with channel management to monitor product delivery and availability globally.
• Lead market and product exploratory activities to include targeted customer listening and external product evaluations.
Product Positioning, Pricing, & Segmentation
• Make financial decisions on products in line with key strategic company initiatives.
• Manage competitive pricing matrix to capture new business opportunities and/or maintain market share while maximizing gross margin.
• Proactively evaluate product pricing in response to positive/negative sales trends, communicating key performance highlights/trends to executive leadership.
• Develop product positioning to highlight key differentiators of products in applicable markets.
• Identify opportunities and implement strategies to improve product hit rate.
Sales/New Business Opportunities
• Produce internal & external product training for multi-channel sales organization, including: direct/inside reps, OEMs and global distributors.
• Create and manage product message map, objection handling, and sales playbook content.
• Collaborate with sales channel managers for new business opportunities, outlying key features & benefits of product(s).
• Strategize with Sales and Marketing for pipeline management and lead-generation activities including trade shows and networking with global associations and societies.
Subject Matter Expertise
• Perform continuous needs assessment and product reviews with leading clinicians through voice-of-customer interactions and trade shows to determine required products to meet market needs.
• Conduct market evaluations of on market products to obtain clinical and technical feedback to support product positioning and growth.
• Monitor global healthcare environment for market, clinical, regulatory changes that may impact future or current product sales.
Operational Excellence
• Navigate product sales & sourcing/manufacturing lead times to ensure appropriate service level for end customers.
• Collaborate with Service and Quality Assurance teams for improved customer care and corrective action outcomes.
• Partner with Regulatory group for registration explorations and submittals.
• Anticipate risks that could threaten product performance or competitive advantage and champion resolutions as needed.
• Provide input and organization to departmental budgeting.
• Spearhead customer communications, notifications and product training.
Additional Requirements:
• Willing, able, and committed to travel up to 20%. Consistent time spent with customers is essential.
• Ability to meet vendor credentialing requirements for all healthcare systems (including COVID-19 vaccine, where required).
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
• Bachelor’s degree in Marketing, Management, Business Administration, or related field. Minimum of 5 years of product marketing strategy or equivalent combination of related education and experience.
What Skills You Need:
• Strong written and verbal communications skills.
• Ability to inspire and motivate cross-functional team members around a strategic agenda.
• Ability to simplify complex topics when communicating.
• Ability to multi-task and balance competing priorities.
• Ability to analyze data and draw conclusions.
• Ability to translate customer insights and market trends into product strategies.
• High attention to detail and adherence to regulated processes common to medical device manufacturers.
What Makes You Stand Out:
• MBA, medical device, and/or ultrasound experience is preferred.
• Working knowledge of medical imaging and ultrasound’s clinical utility.
• Working knowledge of hospital environments including organizational structures and administration.
• Global / international business experience.
• High proficiency in Microsoft Office with demonstrated willingness to learn and incorporate AI-tools into daily work.
What You’ll Get:
• At CIVCO, you are empowered to create a career that will take you where you want to go. Here, you’ll enjoy the freedom to explore new projects, support to think outside the box, and autonomy to lead from any position within the company.
• CIVCO is driven by a mission to "Make Ultrasound-Guided Procedures Safer” through innovative ultrasound solutions. This role provides a unique opportunity to shape the future of ultrasound-guided procedures, collaborate with global leaders, and make a tangible impact on healthcare innovation.
• An Equal Opportunity Employer, CIVCO requires a diversity of people, perspectives, and ideas to address the complex challenges of our global business. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity, status as a protected veteran or status as a qualified individual with disability.
Pay and Benefits:
• CIVCO offers a competitive benefits package including company-sponsored health plans, 401k plans with company matching starting day one, Employee Stock Purchase Plans, lifestyle and tuition reimbursements, parental leave, hybrid work, and generous vacation plans (minimum of 17 days annually).
• The anticipated compensation for this role includes an annualized base salary range of $87,000 - $118,000 plus a 15% variable incentive compensation target. The provided base salary range is used nationally. The rate offered is compliant with federal/local regulations and may vary by experience, certification/education, market conditions, location, etc. It is not typical for an individual to be hired at or near the top for the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including demonstrable level of experience and training, pertinent education including licensure and certifications, and other relevant business or organizational needs.
Physical Demands:
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and color vision.
Work Environment:
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The noise level in the work environment is usually moderate.
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)