VP of Marketing at Sembi

Job description

Sembi is seeking a VP of Marketing to elevate Sembi’s marketing organization into a unified engine across our entire portfolio taking pipeline, brand leadership, and market expansion to the next level. Sembi is a high organic growth business and this role will enable growth acceleration through optimized demand generation and clear competitive differentiation. This role will lead and develop the global marketing organization including brand awareness, demand generation, product marketing, content, partner marketing, events, digital marketing, and communications directly influencing corporate strategy and results. About Sembi Sembi is an AI software quality platform bringing together seven market-leading products across test management, test execution and security testing, including industry-leaders TestRail & Xray. Serving thousands of clients globally including many Fortune 100 customers, Sembi helps firms of all sizes build higher-quality, more secure software, and we are in the midst of launching a new generation of AI tools that make AI-driven software development safe, fast, and production-ready. Job Responsibilities Organizational Leadership • Marketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications • Scale Execution: Build scalable processes, operating rhythms, and performance management frameworks that support continued growth • AI Execution: Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency Sembi IQ & AI • Sembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry • AI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance Sembi Portfolio Management • Platform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands • Category Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers • Platform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position • Thought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversion Product Marketing • Market Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development • Competitive Advantage: Lead market research, competitive analysis, and ICP development • Launch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releases • Product Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership Revenue Growth • Revenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI • Pipeline Expansion: Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth • Partner Ecosystem Growth: Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue • Customer Expansion: Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment What We're Looking For • Executive Experience: 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or above • Cross-Functional Influence: Experience partnering closely with Sales, Product, Engineering, and RevOps teams • Scaling Success: Track record of hiring, developing, and leading high-performing marketing talent • Growth Expertise: Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategies • Analytical Rigor: Strong understanding of attribution, pipeline management, and revenue operations • Industry Knowledge: Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirable • Platform Experience: Familiarity with multi-product or platform businesses is preferred What Success Looks Like • Pipeline Growth: Increased marketing-sourced and influenced pipeline contribution • Industry Presence: Stronger platform awareness and brand recognition across software quality driven in part by successful launch of Sembi IQ brand and products • Customer Revenue Growth: Expanded enterprise pipeline through ABM and partner channels • Scalable Organization: Established a scalable marketing operating model supporting continued growth • Portfolio Growth: Proven growth across the breadth of the Sembi portfolio via improved positioning and cross-sell performance An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. By submitting your application, you acknowledge that Sembi, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention (e.g., for consideration for future opportunities). In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting compliance@sembi.com. Sembi, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.

Requirements

Must-haves

Organizational Leadership
Marketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications
Scale Execution: Build scalable processes, operating rhythms, and performance management frameworks that support continued growth
AI Execution: Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency
Sembi IQ & AI
Sembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry
AI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance
Sembi Portfolio Management
Platform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands
Category Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers
Platform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position
Thought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversion
Product Marketing
Market Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development
Competitive Advantage: Lead market research, competitive analysis, and ICP development
Launch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releases
Product Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership
Revenue Growth
Revenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI
Pipeline Expansion: Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth
Partner Ecosystem Growth: Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue
Customer Expansion: Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment
Executive Experience: 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or above

Nice-to-haves

Platform Experience: Familiarity with multi-product or platform businesses is preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

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