Senior Manager, Go-to-Market Marketing - Energy

• As the Senior Manager, Go-to-Market Marketing – Energy , you will define and lead the marketing strategy that supports the growth of EPAM’s Energy business across our subsectors.
• Req#: 1060103964
• Define the Energy GTM marketing strategy: Establish the long-term market vision, priority audiences, growth opportunities, value propositions and marketing priorities across EPAM Energy businesses
• Partner with Energy business and sales leadership on annual and ongoing business planning: Align marketing priorities, objectives, investments and scorecards with business growth goals and strategic account priorities
• Orchestrate integrated GTM programs: Collaborate across thought leadership, content, campaigns, ABM, digital, field marketing, events, analyst relations, executive engagement and sales enablement
• Build and activate ecosystem opportunities. Work closely with partner marketing to identify opportunities for joint positioning, thought leadership, campaigns and market activation
• Develop industry thought leadership and market POVs: Establish EPAM's perspective on the forces reshaping Energy and create opportunities for executive-level client conversations
• Create industry sales enablement and playbooks: Equip client teams with relevant market insight, buyer perspectives, messaging, proof points, client stories and propositions
• Represent EPAM externally with clients, analysts, alliance partners and at priority Energy industry events, strengthening EPAM's market presence and creating opportunities for business development
• Establish a data-driven approach to GTM performance: Use market intelligence, engagement, pipeline and revenue data to assess performance, optimize investment and continuously refine the Energy GTM strategy
• Serve as the connective tissue across the organization: Bring together Industry, Sales, Solutions, Marketing and Alliances around a common Energy growth agenda
• Significant experience within the Energy sector, with strong knowledge including business models, market dynamics, technology priorities and transformation agendas
• Demonstrated ability to translate business strategy and market opportunity into actionable go-to-market marketing strategy
• Strong understanding of Energy buyer personas and the priorities of C-suite and senior business and technology decision-makers
• Proven experience developing differentiated positioning, value propositions, messaging and industry narratives for complex technology and transformation services
• Demonstrated success creating marketing strategies and programs that contribute to pipeline creation, account growth and revenue influence
• Experience orchestrating integrated programs across multiple marketing disciplines, including content, thought leadership, demand generation, ABM, field marketing, events, digital and partner marketing
• Strong executive presence and the ability to serve as a trusted marketing advisor to senior business, sales and client leaders
• Experience working across complex, globally distributed and highly matrixed organizations and influencing teams without direct authority
• Strong understanding of technology ecosystems, including hyperscalers, ISVs and strategic alliance partners
• A strategic, outside-in mindset combined with the ability to translate strategy into execution
• Exceptional communication, storytelling, collaboration and program management skills

None flagged.