Job description

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started. We're hiring a VP of Marketing to help define that next chapter — the brand, the category, the product story, and a scalable demand generation engine to fuel pipeline growth. Our visual identity is established. Our messaging, positioning, and brand system are still in motion. We’re looking a for a creative, motivated, and passionate leader to help take Siro to the next level. Siro is known today as a sales coaching product. The ambition is much larger: to own sales performance management for in-person sellers. We want to bring AI to lift up traditional industries that modern software has passed over for decades. KEY RESPONSIBILITIES - Own Siro's brand strategy and market positioning as we expand from sales coaching into a broader category - Own product marketing: messaging, positioning, and go-to-market for our target verticals - Shape how Siro tells its story across customers, prospects, recruits, and the market — brand, creative, and communications - Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants - Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue - Build, lead, and mentor the marketing team as the function scales REQUIREMENTS - 12+ years of marketing experience, with 5+ in leadership roles at technology companies - Deep brand and product marketing experience — you've defined positioning and a category story, not only executed campaigns against one - Demonstrated success building and scaling marketing teams from early stage to scale - A strong point of view you'll argue for, and the judgment to teach a company how to think about marketing as it grows - Strong partnership track record with Sales leadership in complex selling environments - Comfortable with speed, ambiguity, and frequent change WHY JOIN SIRO AS VP OF MARKETING? - You'll build the marketing playbook, not run one. Our core visual identity is set, however positioning, messaging, and the brand system are open. There's substantial room to define what Siro stands for. - The category is yours to frame. We're expanding from sales coaching toward sales performance management for in-person industries. The competitive field is real and growing — which is evidence the market is real, and room to make brand a durable advantage. - A foundational team with a broad remit and room to grow. You'll lead a small, senior marketing org — demand generation, content, and brand — and directly influence how it grows from here. You also have an opportunity to scale this team. - Brand and commercial impact, together. With demand generation already established, this role owns the brand, creative, communications, and product marketing side — making sure what we build, how we explain it, and how we show up all reinforce one another. - A seat at the table. You'll work directly with our CRO and CEO as a strategic partner, not an execution layer. - Room to grow. As the function and company scale, so does the opportunity for this role to evolve into a CMO scope. At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Requirements

Must-haves

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field.
Siro is redefining how field sales teams learn, perform, and win.
We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.
Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners.
We’re building the future of human-AI collaboration in sales — and we’re just getting started.
Own Siro's brand strategy and market positioning as we expand from sales coaching into a broader category
Own product marketing: messaging, positioning, and go-to-market for our target verticals
Shape how Siro tells its story across customers, prospects, recruits, and the market — brand, creative, and communications
Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants
Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue
Build, lead, and mentor the marketing team as the function scales
12+ years of marketing experience, with 5+ in leadership roles at technology companies
Deep brand and product marketing experience — you've defined positioning and a category story, not only executed campaigns against one
Demonstrated success building and scaling marketing teams from early stage to scale
A strong point of view you'll argue for, and the judgment to teach a company how to think about marketing as it grows
Strong partnership track record with Sales leadership in complex selling environments
Comfortable with speed, ambiguity, and frequent change
WHY JOIN SIRO AS VP OF MARKETING?
You'll build the marketing playbook, not run one. Our core visual identity is set, however positioning, messaging, and the brand system are open. There's substantial room to define what Siro stands for.
A seat at the table. You'll work directly with our CRO and CEO as a strategic partner, not an execution layer.
Room to grow. As the function and company scale, so does the opportunity for this role to evolve into a CMO scope.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: ashby
Effort: quick