Job description

Marketing Lead Role Overview GamePlan Tech is seeking a hands-on, full-stack marketer to help shape and then execute our marketing as a sole contributor. Working closely with Growth leadership, you will suggest and contribute to marketing strategy across inbound and outbound demand generation and sales enablement, and you will drive its day-to-day execution, vendor management, and reporting. This is a builder's role for someone who thinks differently about the modern marketing model, leverages AI in new and innovative ways, and is energized by standing up the systems, playbooks, and metrics that turn marketing into a predictable engine for qualified pipeline. Desired Qualifications 7+ years of B2B marketing experience, ideally in technology, SaaS, or cloud, spanning full-funnel demand generation. Proven ability to operate as a hands-on individual contributor who owns both strategy and day-to-day execution. Demonstrated competency using AI tools to plan, create, and automate marketing work, and a track record of applying them in practical, measurable ways. Experience across inbound and outbound demand generation, content, campaigns, and sales enablement. Strong command of marketing systems and CRM platforms (for example HubSpot or Salesforce) and marketing automation. Analytical mindset, comfortable defining, instrumenting, and reporting on KPIs that tie marketing activity to pipeline and revenue. Experience selecting and managing external vendors and agencies, and managing a marketing budget. Excellent writing, communication, and project management skills. Experience marketing to regulated, government, or government-contractor audiences is a strong plus. Bachelor's degree or equivalent practical experience. Key Responsibilities Suggest, contribute to, and execute the inbound marketing strategy. Suggest, contribute to, and execute the outbound marketing strategy. Contribute to and execute sales enablement, equipping the Growth team with the content, tools, and playbooks they need to sell. Select, manage, and hold accountable external vendors and agencies. Plan, manage, and report out on marketing projects and timelines. Define, manage, and report out on marketing KPIs, tying activity to pipeline and revenue. Administer and optimize the marketing technology stack and CRM used to run and measure programs. What we are looking for in a strong candidate We are looking for a self-directed marketing leader who can both think and build. The strongest candidate will: Live our values and culture. You honor and embody GamePlan Tech's company values, hold yourself to them in how you market and how you treat customers, partners, and teammates, and help protect the culture we are building. Lead with AI. You leverage AI in new and innovative ways across marketing, and you continuously look for where it can raise quality, speed, and scale. Think differently about the model. You rethink the traditional marketing model and develop and suggest next-generation techniques to automate the path from lead to MQL. Partner with Growth on playbooks. You collaborate closely with Growth leadership to document and automate the playbooks, and you are equally strong at teaching sales how to use those playbooks consistently. Master the enablement systems. You are an expert in the marketing systems of enablement we use, such as the CRM, and you make them the backbone of a repeatable, measurable motion. Turn internal expertise into thought leadership. You harvest the vast knowledge that lives inside the company about the industry and our products and translate it into consistent thought leadership, distributed through effective channels such as blogs, LinkedIn, and other avenues. Why Game Plan Tech? Join a dynamic and growing team at Game Plan Tech, dedicated to empowering public sector organizations with best-in-class Google solutions. We foster a collaborative environment where you can make a significant impact, drive innovation for our clients, and advance your career. Game Plan Tech is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all individuals, regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. We value diversity and are committed to ensuring a respectful, inclusive, and supportive environment for all employees, contractors, and applicants. If you require reasonable accommodation during the application process or employment, please contact hr@gameplan.tech.

Requirements

Must-haves

Marketing Lead
7+ years of B2B marketing experience, ideally in technology, SaaS, or cloud, spanning full-funnel demand generation.
Suggest, contribute to, and execute the inbound marketing strategy.
Suggest, contribute to, and execute the outbound marketing strategy.
Contribute to and execute sales enablement, equipping the Growth team with the content, tools, and playbooks they need to sell.
Select, manage, and hold accountable external vendors and agencies.
Plan, manage, and report out on marketing projects and timelines.
Define, manage, and report out on marketing KPIs, tying activity to pipeline and revenue.
Administer and optimize the marketing technology stack and CRM used to run and measure programs.
What we are looking for in a strong candidate
We are looking for a self-directed marketing leader who can both think and build. The strongest candidate will:
Lead with AI. You leverage AI in new and innovative ways across marketing, and you continuously look for where it can raise quality, speed, and scale.
Think differently about the model. You rethink the traditional marketing model and develop and suggest next-generation techniques to automate the path from lead to MQL.
Partner with Growth on playbooks. You collaborate closely with Growth leadership to document and automate the playbooks, and you are equally strong at teaching sales how to use those playbooks consistently.
Master the enablement systems. You are an expert in the marketing systems of enablement we use, such as the CRM, and you make them the backbone of a repeatable, measurable motion.

Nice-to-haves

Proven ability to operate as a hands-on individual contributor who owns both strategy and day-to-day execution.
Demonstrated competency using AI tools to plan, create, and automate marketing work, and a track record of applying them in practical, measurable ways.
Experience across inbound and outbound demand generation, content, campaigns, and sales enablement.
Strong command of marketing systems and CRM platforms (for example HubSpot or Salesforce) and marketing automation.
Analytical mindset, comfortable defining, instrumenting, and reporting on KPIs that tie marketing activity to pipeline and revenue.
Experience selecting and managing external vendors and agencies, and managing a marketing budget.
Excellent writing, communication, and project management skills.
Experience marketing to regulated, government, or government-contractor audiences is a strong plus.
Bachelor's degree or equivalent practical experience.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick