As Manager, Digital Product Strategy at Ford, you’ll tackle consequential questions: where should we invest in our digital product portfolio, what should we stop, and how do we connect vehicles, digital products, dealers, and services into an experience that our customers value? You’ll work with senior leaders across Product, Design, Engineering, Finance, and Ford Pro to pressure-test major bets, shape portfolio choices, and turn recommendations into measurable action. Small team. Broad scope. Real-world impact.
Ford is connecting its vehicles, digital products, dealers, and services into an end-to-end customer ecosystem. We are seeking a Manager, Digital Product Strategy , to turn that ambition into clear portfolio choices, measurable outcomes, and decisions leaders can act on. Small team. Large scope. High accountability.
• Shape the digital experiences that make Ford indispensable throughout ownership
• Make explicit choices across retail, vehicle, dealer, and Ford Pro experiences
• Connect customer value, business outcomes, and delivery realities
• Influence consequential decisions and follow them through to execution
In this position...
As the Manager, Digital Product Strategy , you will lead complex work that connects Ford's enterprise and Integrated Services priorities to Digital Product strategy, portfolio investments, and execution. Working closely with the Director of Digital Product Strategy and senior Digital Product leaders, you will bring Product, Design, Engineering, Finance, and business partners together around evidence-backed recommendations and compelling stories.
What you'll do...
1. Digital Product Strategy & Portfolio Choices
• Set portfolio direction: Translate enterprise and Integrated Services priorities into strategy for the retail ecosystem, simpler and more intuitive experiences, confidence to do more with the vehicle, and Ford Pro Intelligence. Connect shared core experiences to distinct customer needs across Ford's lifestyle domains.
• Pressure-test the bets: Evaluate where to double down, invest, sustain, or pull back. Assess product and roadmap proposals for strategic fit, customer value, reach, business value, confidence, timing, and delivery capacity. Use existing customer and business measures to test choices and identify evidence gaps.
2. Strategic Questions, Market & Ecosystem
• Frame build/buy/partner choices: Develop recommendations on what Ford must own, where it should partner, and how to protect customer experience and strategic control points. Make the economics, trade-offs, and dependencies explicit.
• Run the intelligence loop: Track customer needs, competitors, platform shifts, and partner moves. Test strategic assumptions against evidence and identify threats or opportunities early.
• Solve problems across boundaries: Connect vehicle, app, dealer, service, and Ford Pro journeys rather than optimizing isolated features. Turn fragmented inputs into clear choices on product direction, packaging, partnerships, and where Ford should stop investing.
3. Strategy Deployment & Decision Cadence
• Connect strategy to delivery: Tie strategic pillars to proposed roadmaps using established objectives and measures to inform choices. Surface funding, engineering-capacity, and cross-team dependencies before leaders make portfolio trade-offs.
• Put established measures to work: Partner with the teams that own Digital Product metrics and performance reporting. Use the links they have built between initiatives, customer behaviors, and business outcomes to assess bets, spot gaps, and recommend adjustments within Digital Product's management system.
• Make reviews decision-ready: Structure portfolio reviews and strategic deep dives around evidence, options, trade-offs, and clear asks. Document decisions and owners, and help teams carry the result through to execution.
4. Executive Storytelling & Team Leadership
• Own consequential narratives: Develop sharp, evidence-backed materials for Digital Product and Integrated Services leaders, executive forums, and Board discussions. Make the customer stakes, business case, risks, recommendation, and decision unmistakable.
• Lead through influence: Independently drive complex workstreams with Product, Design, Engineering, Finance, Retail, Ford Pro, and service partners. Build alignment before formal decisions without assuming control of their funding or capacity.
• Raise the team's bar: Coach clear problem solving and executive storytelling. Model rigor, high ownership, practical follow-through, and a low-ego approach across the strategy team.
You'll have...
• Education: Bachelor's degree required.
• 3+ years of experience in Management Consulting, Corporate Strategy, Product Strategy, or a related field, with demonstrated ability to own complex analysis and recommendations for senior leaders. Prior automotive or digital product experience is not required.
• Strategic and analytical judgment: Proven ability to structure ambiguous problems, assess a portfolio of bets, test assumptions, build business cases, and make explicit recommendations and trade-offs.
• Executive communication: Exceptional writing and presentation skills; you can turn complex analysis into a clear, persuasive, decision-ready story.
• Operational discipline: Ability to manage several high-priority workstreams and deliver rigorous work under tight deadlines.
• Systems thinking: Ability to connect customer needs, product choices, platform and delivery constraints, business outcomes, and enterprise priorities.
• Influence without authority: Ability to align cross-functional leaders through trust, sound judgment, and a candid view of evidence and risks.
• Must be willing to work EST time zone hours.
Even better, you'll have...
• Experience across connected vehicle services, digital commerce, dealer and service journeys, commercial fleet products, or software platforms.
• Experience advising senior executives or leading cross-functional strategy work in a large, complex organization.
• Experience using established goals and measures to inform portfolio priorities, learning, and clear cross-functional decisions.
• Visual storytelling: Ability to make an argument clear through high-quality presentation design or lightweight concepting.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day
This position is leadership level 6 and ranges from $115,500-$218,100.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors.
For more information on salary and benefits, click here: fordcareers.co
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
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Requirements
Must-haves
Shape the digital experiences that make Ford indispensable throughout ownership
Make explicit choices across retail, vehicle, dealer, and Ford Pro experiences
Connect customer value, business outcomes, and delivery realities
Influence consequential decisions and follow them through to execution
In this position...
What you'll do...
Digital Product Strategy & Portfolio Choices
Strategic Questions, Market & Ecosystem
Run the intelligence loop: Track customer needs, competitors, platform shifts, and partner moves. Test strategic assumptions against evidence and identify threats or opportunities early.
Strategy Deployment & Decision Cadence
Make reviews decision-ready: Structure portfolio reviews and strategic deep dives around evidence, options, trade-offs, and clear asks. Document decisions and owners, and help teams carry the result through to execution.
Executive Storytelling & Team Leadership
Raise the team's bar: Coach clear problem solving and executive storytelling. Model rigor, high ownership, practical follow-through, and a low-ego approach across the strategy team.
You'll have...
Education: Bachelor's degree required.
Strategic and analytical judgment: Proven ability to structure ambiguous problems, assess a portfolio of bets, test assumptions, build business cases, and make explicit recommendations and trade-offs.
Executive communication: Exceptional writing and presentation skills; you can turn complex analysis into a clear, persuasive, decision-ready story.
Operational discipline: Ability to manage several high-priority workstreams and deliver rigorous work under tight deadlines.
Systems thinking: Ability to connect customer needs, product choices, platform and delivery constraints, business outcomes, and enterprise priorities.
Influence without authority: Ability to align cross-functional leaders through trust, sound judgment, and a candid view of evidence and risks.
Must be willing to work EST time zone hours.
Even better, you'll have...
Experience across connected vehicle services, digital commerce, dealer and service journeys, commercial fleet products, or software platforms.
Experience advising senior executives or leading cross-functional strategy work in a large, complex organization.
Nice-to-haves
None flagged.
Application prep
Use the role’s language and application details while tailoring your materials.