Job description

At Talkspace, we are committed to fostering a diverse, equitable, inclusive, and belonging-centered workplace where everyone can thrive while making a difference in mental health. Want to help over two million people receive quality mental healthcare? Come join our mission of getting therapy in the hands of everyone! We’re looking for a Senior Performance Marketing Manager to help drive customer acquisition and support product led growth for Tee. Reporting to the Senior Director of Growth Marketing, this role will lead the day-to-day management and optimization of Tee’s performance marketing programs, translating broader growth strategy into actionable channel plans, campaigns, testing roadmaps, and optimization opportunities. This is a highly analytical and hands-on role for a performance marketer who knows how to connect the dots across media, creative, audience insights, and the user journey. You’ll be expected to understand not only what is happening within our paid channels, but why it is happening and what we should do next. The ideal candidate is equally comfortable digging into campaign performance, developing a media strategy, briefing new creative concepts, managing production workflows, analyzing the conversion funnel, and turning data into clear recommendations. This is an opportunity to play an important role in building and scaling a new consumer offering within Talkspace. To work at Talkspace, you need to be as passionate as we are about our work, and excited to partner with us on delivering quality mental healthcare. This is a remote position based on Eastern Time. Talkspace Headquarters is located in NYC. What You’ll Do Drive Performance Marketing Lead the day-to-day management and optimization of Tee’s performance marketing programs across key paid acquisition channels, including SEM, Meta and TikTok, to start. Translate broader growth objectives into actionable channel strategies, campaign plans, and optimization priorities. Manage performance toward key acquisition goals, including sign-up volume and paid subscribers and monitor key metrics such as CAC/CPA, conversion rate, and overall marketing efficiency. Maintain a strong understanding of performance across channels and proactively identify meaningful trends, opportunities, and risks. Partner with external and internal teams to ensure campaigns are executed effectively and continuously optimized. Stay current on platform changes, emerging acquisition tactics, and evolving performance marketing best practices. Analyze & Optimize Performance Monitor performance across campaigns, audiences, creative, placements and funnel stages. Proactively diagnose performance changes to understand what is happening, why it is happening, and what action should be taken. Identify anomalies and emerging performance issues early and drive timely resolution. Go beyond platform-reported metrics to understand traffic quality, conversion behavior, and downstream acquisition outcomes. Identify opportunities to improve efficiency and unlock incremental scale. Establish appropriate monitoring, reporting, and performance guardrails across campaigns. Translate performance data into clear insights and recommendations rather than simply reporting results. Lead Testing & Experimentation Develop and manage a structured performance marketing testing roadmap aligned with Tee’s broader growth priorities. Identify opportunities to test audiences, messaging, creative, bidding strategies, campaign types, landing experiences, and new acquisition channel strategy Establish clear hypotheses, success criteria, and measurement plans for tests. Synthesize results into actionable learnings and recommendations for future investment and optimization. Partner with Senior Director of Growth Marketing and Analytics on broader measurement initiatives. Build a culture of continuous experimentation, ensuring both successful and unsuccessful tests contribute to future strategy. Manage Budgets & Forecasting Manage day-to-day budget pacing against approved monthly and quarterly plans. Develop channel-level forecasts for spend, acquisition volume, CAC, and other key performance indicators. Recommend budget reallocations based on performance, marginal efficiency, and growth opportunities. Proactively flag risks and opportunities that could impact forecasted performance. Partner with the Senior Director of Growth Marketing on investment planning and recommendations for scaling efficient acquisition. Lead Performance Creative Strategy & Production Own the performance creative pipeline for Tee, ensuring a consistent cadence of new creative concepts, iterations, and refreshes across paid media channels. Translate performance data, audience insights, and channel learnings into actionable creative briefs and testing opportunities. Partner closely with internal Creative teams, to bring performance creative from concept through launch. Manage creative production workflows, including briefing, timelines, feedback, approvals, asset delivery, and trafficking readiness. Develop a structured creative testing roadmap across messaging, concepts, hooks, formats, talent, calls-to-action, and other creative variables. Monitor creative performance to identify fatigue, emerging winners, and opportunities for iteration, ensuring learnings are incorporated into future production. Adapt creative strategies and assets to channel-specific best practices across Meta, Google/YouTube, TikTok, and other emerging platforms. Identify opportunities to efficiently scale creative production through modular asset development, creator/UGC partnerships, AI-enabled workflows / creative iteration, and external production resources. Partner with the Senior Director of Growth Marketing and Creative stakeholders to ensure performance creative supports Tee’s broader growth strategy and brand experience. Understand the Acquisition Funnel Analyze performance beyond media metrics to understand how customers move from initial engagement through conversion. Identify where funnel performance is improving or deteriorating and investigate potential root causes. Partner with Analytics and Product to identify opportunities to improve landing-page and conversion performance. Distinguish between media-driven performance changes and broader site, product, tracking, or conversion issues. Bring funnel insights back into media strategy, creative development, and optimization. Communicate & Collaborate Develop concise weekly and monthly performance narratives explaining ad performance, key drivers, risks, opportunities, and recommended next steps. Translate complex performance data into clear, actionable insights for Marketing leadership and cross-functional stakeholders. Partner closely with Analytics, Creative, Product, Finance, and other teams to advance Tee’s growth priorities. Ensure initiatives move forward with clear owners, timelines, and measurable outcomes. About You 6+ years of experience in performance marketing, growth marketing, paid media, or digital customer acquisition. Deep hands-on experience with major paid acquisition channels, particularly Paid Search and Paid Social; experience with platforms such as Google Ads and Meta Ads Manager. Experience managing meaningful media budgets with accountability for CAC/CPA, acquisition volume, and efficiency. Strong analytical skills and demonstrated ability to independently diagnose complex performance changes. Ability to connect media performance with traffic, conversion, creative performance, and broader business outcomes. Experience developing and managing structured testing programs across media, creative, audiences, and conversion. Experience translating performance insights into creative strategy and managing performance creative production. Strong budget management capabilities. Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms. Strong understanding of attribution and the limitations of platform-reported performance. Excellent written and verbal communication skills, with the ability to distill complex performance trends into clear insights and recommendations. Strong project management skills and the ability to coordinate multiple workstreams and stakeholders simultaneously. Highly proactive, curious, and comfortable taking ownership in a fast-moving environment. Bonus Points Experience helping launch or scale a newer product, brand, or business line. Experience in healthcare, consumer subscription, marketplace, or another performance-driven consumer acquisition environment. Experience with incrementality testing, geo-testing, MMM, or other advanced measurement methodologies. Experience operating in privacy-conscious or highly regulated marketing environments. Experience with upper-funnel and emerging acquisition channels such as YouTube, CTV, programmatic, audio, or other digital media. Experience working with creators, UGC, or high-volume digital creative production. Benefits Comprehensive Medical, Dental and Vision plans Pre-tax benefits: HSA/ FSA 401k Retirement Savings Program with matching up to 3% Voluntary benefits including disability, basic life or pet insurance, etc. Monthly Wellness Stipend to promote mental and physical self-care Flexible PTO and Remote First Environment Regular team events, including Wellness Workshops and Team Building Events Free access to Talkspace products for you and one household member, as well as access to a friends and family discount! Compensation At Talkspace, we believe that pay transparency during the interview process is a critical part of diversity, equity, and inclusion. Our salary bands are based on internal and external compensation benchmarks, which we regularly evaluate to ensure we pay competitively. The base salary range for this role is between $125,000 - $150,000. Within the salary bands, leveling corresponds to each candidate’s relevant experience, skills as assessed during the interview process, education, and applicable certifications. Why Talkspace? Talkspace is the world’s leading online therapy company, serving over 2 million users looking to begin their wellness journey through tele-health. According to the World Health Organization, close to 1 billion people worldwide live with a mental disorder, and on average more than 75% with mental, neurological, and substance use disorders receive no treatment for their condition at all. Additionally, one-third of the world’s population – 2 billion people – live in countries that spend less than 1% of their health budgets on mental health. Therapy is an universal need and it's our mission here to change the world by cultivating an intentional space for people to feel supported through quality care that is simple and accessible. Combining our passion for innovation along with our desire to help others overcome the stigma behind “getting help,” we are transforming the way patients find the right care provider, making an otherwise impossible feat easily conquerable. Our network of licensed, accredited, and board-certified clinicians are increasing access to mental health for our members through a myriad of high quality therapy services: anytime and for a fraction of the price. Dedicated to our mission, we are looking for candidates that want to bring their talents into a diverse “for purpose” space. If you’re equally as passionate about making quality mental healthcare accessible to all then Talkspace is the right place for you! EQUAL OPPORTUNITY EMPLOYER Talkspace welcomes and celebrates talent from all backgrounds, perspectives, and walks of life to foster an innovative and diverse workforce. We encourage you to apply, even if you don’t meet every qualification or if your path has been nontraditional — such as not completing a formal degree program, taking a career break, or having a prior criminal record — if you believe you could make a great addition to this team. Come as you are and learn about the exciting opportunities on our team. Individuals seeking employment at Talkspace are considered without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. How do we define Diversity, Equity, Inclusion, and Belonging at Talkspace? Diversity Diversity encompasses the unique attributes of our employees as individuals. We value and embrace the richness arising from their varied backgrounds, perspectives, and experiences, which include, but are not limited to, age, ability, ethnicity, gender, race, and cultural background. Equity Equity refers to a fair and impartial workplace, aiming to ensure equal growth and advancement opportunities for all employees. This involves amplifying underrepresented voices, addressing unconscious biases, and providing inclusive, culturally competent mental health care. Inclusion Inclusion signifies the practice of granting equal access to opportunities and resources for all employees, particularly those who might otherwise be excluded or marginalized. It ensures that everyone feels a sense of belonging, value, support, and respect as an individual. Belonging Belonging reflects the affinity and positive relationships that develop among employees from diverse backgrounds when businesses actively promote diversity, equity, and inclusion in the workplace.

Requirements

Must-haves

This is a remote position based on Eastern Time. Talkspace Headquarters is located in NYC.
What You’ll Do
Drive Performance Marketing
Lead the day-to-day management and optimization of Tee’s performance marketing programs across key paid acquisition channels, including SEM, Meta and TikTok, to start.
Translate broader growth objectives into actionable channel strategies, campaign plans, and optimization priorities.
Manage performance toward key acquisition goals, including sign-up volume and paid subscribers and monitor key metrics such as CAC/CPA, conversion rate, and overall marketing efficiency.
Maintain a strong understanding of performance across channels and proactively identify meaningful trends, opportunities, and risks.
Partner with external and internal teams to ensure campaigns are executed effectively and continuously optimized.
Stay current on platform changes, emerging acquisition tactics, and evolving performance marketing best practices.
Analyze & Optimize Performance
Monitor performance across campaigns, audiences, creative, placements and funnel stages.
Proactively diagnose performance changes to understand what is happening, why it is happening, and what action should be taken.
Identify anomalies and emerging performance issues early and drive timely resolution.
Go beyond platform-reported metrics to understand traffic quality, conversion behavior, and downstream acquisition outcomes.
Identify opportunities to improve efficiency and unlock incremental scale.
Establish appropriate monitoring, reporting, and performance guardrails across campaigns.
Translate performance data into clear insights and recommendations rather than simply reporting results.
Lead Testing & Experimentation

Nice-to-haves

Experience helping launch or scale a newer product, brand, or business line.
Experience in healthcare, consumer subscription, marketplace, or another performance-driven consumer acquisition environment.
Experience with incrementality testing, geo-testing, MMM, or other advanced measurement methodologies.
Experience operating in privacy-conscious or highly regulated marketing environments.
Experience with upper-funnel and emerging acquisition channels such as YouTube, CTV, programmatic, audio, or other digital media.
Experience working with creators, UGC, or high-volume digital creative production.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Pto

Wellness