Job description

Why This Role, Why Now An increasing share of the buying decision now runs through partners: solution providers, MSSPs, distributors, technology alliances, and the hyperscaler marketplaces. ReversingLabs has the platform and the category position, but not yet a single global framework for how we market to, with, and through the ecosystem that sells it. This role builds that framework and turns it into pipeline. Is This You? You are a channel marketer who thinks like an investor: every dollar of partner funding has a return attached, and you can show it. You have built partner motions where none existed, and you would rather write the playbook than inherit one. Within a year, your programs are the reason partners put their budget, their sellers, and their services practices behind ReversingLabs instead of the vendor next to us on the shelf. At a Glance Role - Partner Marketing Strategist (Global) Team - Marketing Location - Remote, USA Compensation - $151,000 – $161,000 base + bonus + equity Experience - 6-8 years Travel - Up to 25%, including international travel What You’ll Own • Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company's pipeline and revenue goals. • Build and run scalable partner demand generation programs, in collaboration with field and growth marketing, to drive pipeline, awareness, and engagement in support of partner sales growth, market share expansion, and regional pipeline targets. • Define quarterly joint marketing and enablement strategies, objectives, and measures of success with a select group of strategic global partners across the Americas, EMEA, and APJ. • Work hand-in-hand with partners' marketing teams to build joint go-to-market programs and see them through to launch: podcasts, news and PR, digital campaigns, webinars, co-authored content, and joint event presence. • Develop the campaign-in-a-box model — modular partner campaigns, co-branded assets, and messaging kits that regional teams and partners can localize and deploy without rebuilding from scratch. • Build joint value propositions, integration launch plans, and co-marketing motions with strategic technology partners, hyperscalers, and OEM alliances that reach shared customers. • Act as investor relations for the partner ecosystem: own global market development funds (MDF) strategy end to end, tie every dollar to measurable outcomes, report returns back to partners and internal leadership, and use that track record to grow the MDF and co-op allocation partners direct toward ReversingLabs. • Set global partner marketing targets and contribution goals, define the metrics, analyze performance, and own accountability for hitting the number — working across product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership to get there. • Other duties as assigned What Success Looks Like in Year One • First 90 days: a global partner marketing plan with named priority partners, a quarterly joint planning cadence in place, and the first campaign-in-a-box built and handed to regional teams. • Measurable partner-sourced and partner-influenced pipeline against an agreed target, with cost per opportunity and return on program spend tracked program by program. • Trusted working relationships with field marketing, channel sales, and alliance leaders in all three theaters, and executive-level credibility with the marketing leaders at our top strategic partners. • MDF and co-op strategy operating end to end — allocation, execution, and returns reported back to partners and leadership each quarter — and a track record strong enough to grow the funds partners direct toward ReversingLabs. What We're Looking For Here's what actually matters: Must Haves • Substantial partner or channel marketing experience with high-technology companies, working across solution providers, distribution, MSSP/service partners, and technology alliances. • Expert understanding of how to drive business and marketing with and through the partner community, with a proven track record of results. • 6-8 years of experience marketing across regions, with a working understanding of the cultural and go-to-market differences between the Americas, EMEA, and APJ. • Breadth across marketing disciplines — field, digital, content, and events — with experience managing programs and budgets aligned to marketing and sales goals as an individual contributor. • Exceptional project management, organizational, and interpersonal skills, plus excellent verbal, written, and presentation skills; a self-starter who runs multiple projects on tight deadlines across time zones. • Bachelor's degree in marketing, business, communications, or a relevant field; fluency in English; willing to travel up to 25%, including international travel. • AI-Forward Mindset: You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You’re curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective. Nice to Haves • You have built a partner marketing function or motion from the ground up, not just executed inside one that already existed. • You have marketed a category the buyer didn't know they needed yet, and can point to how partner storytelling moved that market. • You have credibility with partner executives — the person their CMO or practice leader will take a meeting with, and who can make the business case for betting budget and headcount on your solution over the other vendors competing for the same shelf space. • You have shifted a channel's economics: moved partners from transactional resell toward services, managed offerings, or embedded and OEM motions, and rebuilt the marketing to match. • You can defend your numbers — you think in partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program spend rather than activity counts. • You understand how regulation and compliance pressure creates channel opportunity, and have built partner plays on the back of it. • Additional language skills beyond English. About ReversingLabs ReversingLabs is the leader in software supply chain security, helping the world's most security-conscious organizations detect and respond to threats hidden inside software. Our platform is trusted by Fortune 500 companies, government agencies, and security teams globally. We're a company that takes the work seriously and takes care of the people doing it. 🌐 Careers Page · 💼 LinkedIn · 🔍 Our Technology Benefits & Financial Health We built our benefits around what actually matters to people, not just what looks good on a list. 💰 Financial Security • 401(k) with Traditional and Roth options • Flexible Spending Accounts (Health & Dependent Care) 🩺 Health & Wellbeing • ~90% employer-covered medical premiums • HRA to offset your medical deductible • 100% employer-paid dental, vision, disability & life insurance • Pet insurance + Calm app membership 🌴 Work-Life Balance • Flexible PTO • Quarterly Wellness Weekends - company-wide 3-day breaks built into the calendar • Remote work stipend for internet & cell • 8 paid volunteer hours annually 🚀 Growth & Culture • Clear paths for advancement and internal mobility • A collaborative, remote-first environment where your work has real impact Our Hiring Process We respect your time and want to be upfront about what to expect. Our process typically takes 3-5 weeks and includes: • Application Review - We review every application and aim to respond within 7 business days • Recruiter Screen - A 30-minute conversation to learn about you and share more about the role • Hiring Manager Interview - A deeper dive into your experience and how you think • Panel interview with representatives from our AWS, GTM and Channel teams • Quick discussion with our CRO, this role reports into his org • Final wrap up discussion with hiring manager • Offer — We move quickly once we find the right person Questions along the way? Reach out to Nicole Marquis at nicole.marquis@reversinglabs.com . What Happens Next Ready to apply? Hit the button below. If you'd like to learn more about life at ReversingLabs first, visit our careers page or connect with us on LinkedIn. We look forward to hearing from you. Why ReversingLabs • 🏆 Inc. Best Workplace 2025 • 🏆 Built In Best Place to Work 2025 & 2026 • 🏆 2026 Cybersecurity Excellence Award for Top Software Supply Chain Security Solution • 🏆 2026 Gold Globee Award for The New Standard for Software Supply Chain Security • 🏆 2026 Global InfoSec Award • 🏆 2026 Fast Company’s Best Workplaces for Innovators We believe the best teams are built from diverse perspectives, backgrounds, and experiences. ReversingLabs is an equal opportunity employer and does not discriminate based on race, color, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other protected status. For U.S.-based roles, candidates must be authorized to work in the United States without current or future sponsorship. ReversingLabs does not offer visa sponsorship at this time. Applicants only. Recruiting agencies, please do not contact.

Requirements

Must-haves

Why This Role, Why Now
Is This You?
Within a year, your programs are the reason partners put their budget, their sellers, and their services practices behind ReversingLabs instead of the vendor next to us on the shelf.
Role - Partner Marketing Strategist (Global)
Team - Marketing
Location - Remote, USA
Experience - 6-8 years
Travel - Up to 25%, including international travel
What You’ll Own
Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company's pipeline and revenue goals.
Define quarterly joint marketing and enablement strategies, objectives, and measures of success with a select group of strategic global partners across the Americas, EMEA, and APJ.
Work hand-in-hand with partners' marketing teams to build joint go-to-market programs and see them through to launch: podcasts, news and PR, digital campaigns, webinars, co-authored content, and joint event presence.
Develop the campaign-in-a-box model — modular partner campaigns, co-branded assets, and messaging kits that regional teams and partners can localize and deploy without rebuilding from scratch.
Build joint value propositions, integration launch plans, and co-marketing motions with strategic technology partners, hyperscalers, and OEM alliances that reach shared customers.
Other duties as assigned
What Success Looks Like in Year One
First 90 days: a global partner marketing plan with named priority partners, a quarterly joint planning cadence in place, and the first campaign-in-a-box built and handed to regional teams.

Nice-to-haves

Compensation - $151,000 – $161,000 base + bonus + equity
You have built a partner marketing function or motion from the ground up, not just executed inside one that already existed.
You have marketed a category the buyer didn't know they needed yet, and can point to how partner storytelling moved that market.
You have shifted a channel's economics: moved partners from transactional resell toward services, managed offerings, or embedded and OEM motions, and rebuilt the marketing to match.
You can defend your numbers — you think in partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program spend rather than activity counts.
You understand how regulation and compliance pressure creates channel opportunity, and have built partner plays on the back of it.
Additional language skills beyond English.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goaiaws

Platform: workable
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Pto

Wellness