Senior Frontend Engineer – React & AI-Driven Interfaces
Role Overview
Cinch fosters a dynamic, collaborative culture where engineers take full ownership of
their work, from design to deployment—an approach modeled across our engineering
roles . As a Senior Frontend Engineer on our Core Feature Team, you will lead the
modernization, evolution, and performance of our front-end architecture.
Cinch is embarking on an ambitious, company-wide revamp of the entire front-end
experience, providing a unique opportunity for a senior engineer to make an outsized
impact on UI direction, user experience, and long-term technical foundations.
You’ll collaborate closely with product, UI/UX, backend, and AI engineering teams to
deliver modern, intuitive, and high-performing interfaces. This role combines:
Primary ownership of our React front-end
Leadership in architecting the new UI stack
Designing next-generation AI-driven user experiences (e.g., chat-based
interfaces, real-time interactions, agentic workflows)
If you love crafting delightful user experiences, driving architectural decisions, and
building cutting-edge interfaces—including ones powered by AI—this role is ideal for
you.
Key Responsibilities
Lead the design, development, and modernization of Cinch’s React-based front
end.
Architect scalable UI systems, reusable components, and frontend frameworks
for long-term growth.
Drive a full front-end revamp in partnership with UI/UX and product teams,
expanding on the collaborative culture shown in prior FE roles .
Build high-performing, responsive, and accessible interfaces across the
application.
Develop rich, real-time interfaces using WebSockets, Socket.IO, and related
technologies.
Experience developing real-time event-driven systems and frontend interactions
Create intuitive chatbot-style and AI-assisted workflows integrated with
agentic backend systems.
Collaborate with backend and AI engineers to align API design with UI needs.
Explore and evaluate emerging technologies to maintain a modern, competitive
UI stack.
Qualifications
Bachelor’s degree in computer science or related field, or equivalent experience.
5+ years of professional experience developing production front-end applications.
Deep expertise with React, modern JavaScript/TypeScript, hooks, state
management, and component architecture.
Experience leading large-scale UI/UX refactoring, redesign, or architecture
modernization initiatives.
Strong understanding of RESTful API integration and front-end performance
optimization.
Experience building real-time interfaces using WebSockets or Socket.IO
(preferred).
Experience designing or consuming AI/LLM-driven interfaces (preferred).
Familiarity with chatbot UIs, conversational patterns, or streaming UI updates
(preferred).
Optional: Understanding of Python/Django to enable closer backend
collaboration (similar to optional Python capability noted in prior FE role) .
Comfortable working in a cloud-native environment using tools such as AWS and
Docker.
Skills
Front-end expert with strong system design and architectural judgment.
Ability to translate complex workflows into intuitive user experiences.
Strong debugging and problem-solving skills across the UI stack.
Exceptional collaboration skills, partnered closely with product and design teams.
Ability to lead modernization initiatives while delivering high-quality features.
Growth mindset with a passion for exploring new UI and AI technologies.
Self-starter with the initiative to own and evolve the front-end direction of the
product.
Why Join Cinch?
At Cinch, you’ll work in a cloud-native SaaS environment that embraces agility,
experimentation, and innovation—echoing the engineering values across all Cinch roles
.
You’ll be part of a lean, ambitious team where your expertise will directly shape the
future of our platform, influence product direction, and elevate the user experience for
thousands of businesses.
This is a rare opportunity to lead a major front-end transformation, build next-generation
AI-powered experiences, and leave a lasting impact on a rapidly growing company.
About Cinch
At Cinch, we’re revolutionizing the omnichannel marketing industry by building the best
marketing automation platform targeting multi-location businesses. Our platform
centralizes customer data and enables personalization and automated outreach across
channels—such as email, SMS, digital ads, and direct mail—to enhance retention and
drive growth.
Join us to be part of a vision that prioritizes customer experience and technological
excellence.