Job description

Reports to: Associate Director Marketing, Market Access & Strategic Accounts Location: Plymouth Meeting, PA (Hybrid) or Remote Company Overview: Braeburn is dedicated to delivering solutions for people living with the serious consequences of opioid use disorder. At Braeburn, we challenge the status quo and champion transformation of the management of opioid use disorder (OUD) by partnering with the community to create a world where every person with OUD gets the best possible care and opportunity to reach their full potential. Our shared commitment to innovation on behalf of patients enables us to help people with OUD begin and sustain recovery. At Braeburn, there are opportunities to contribute to our purpose every day. We value authenticity and strive to amplify all voices. Our culture empowers everyone to be successful and unleashes our full potential. Position Summary: The Senior Manager, Marketing – Market Access will be responsible for partnering cross- functionally on marketing strategy development and execution of the materials, tools, and services to support market access, product acquisition, reimbursement, and transition of care—including provider, office staff, patient, payer marketing resources and communications. Specific Duties: Lead the planning, execution, monitoring, and continuous improvement of all marketing plans and tactics related to: Provider and office-staff access marketing including coverage navigation, prior authorization process, and reimbursement pathways Consumer and patient access marketing, including education materials, patient coverage, and out-of-pocket cost communication Payer marketing, including clinical and economic value story communication Marketing support for the patient access team (e.g., hub and reimbursement teams) Support additional healthcare provider and/or account marketing needs, as required Collaborate with the Promotional Review Committee (PRC) to ensure that all brand- related materials meet requirements for accuracy with product labelling Execute all tactics in alignment with brand strategy in a compliant manner Manage the corresponding marketing budget for tactics under your responsibility, driving timely, cost-effective execution Generate customer insights through monitoring of the market, participation in market research, attendance of industry events, meeting with customers and interactions with internal stakeholders Proactively recommend new marketing initiatives and improvements in line with the brand strategy Actively contribute to the yearly strategic brand planning exercise and development of the plan for area of responsibility Build strong, trusted, collaborative relationships with key functional teams such as Market Access, Trade, Patient Support, Sales, Business Operations, Sales Training, Medical Affairs, Legal & Compliance and Regulatory Skills: Strong analytical, project management, and communication skills Ability to work efficiently, operate independently but collaboratively, and exercise sound judgment in ambiguous or fast-evolving situations Effective management of agency partners to deliver high quality content and tools to effectively support the brand Robust knowledge of specialty pharmaceutical market dynamics and stakeholders, including payer, HCP, and patient coverage and access dynamics Strong understanding of the compliance, legal and regulatory pharma landscape, and ability to navigate through it Proficiency in AI tools and emerging technologies, with experience applying them to optimize workflows and/or support data-driven decision-making Willingness to travel 15 to 30% of the time for industry events and meetings with key stakeholders Education/Experience: Bachelor’s Degree in Marketing, Business, or related field 5+ years of pharmaceutical industry marketing or a combination of marketing and related experience (e.g., market access, sales, market research) Experience with specialty pharma brand(s) with complex acquisition processes Demonstrated cross-functional collaboration and communication Proficiency with marketing operational tools and systems (e.g., Veeva PromoMats) Braeburn is committed to ensuring equal employment opportunity for all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, military/veteran status, age, disability, or any other category/characteristic protected by law (collectively, "Protected Categories"). In fact, we encourage all underrepresented classes to apply for any open job positions with the company. Braeburn Job Scam Warning At Braeburn, we prioritize the security of your personal information. Be aware of individuals falsely presenting themselves as Braeburn employees or representatives to gain access to your personal information or money through fictitious job offers. Braeburn will never ask for financial information or payment during the job application process. This includes but it is not limited to requests for bank account details, social security numbers, credit card numbers, or any form of payment for application fees, equipment, or software. Any claims that you will be reimbursed for such expenses are fraudulent. We also will not ask you to download third-party applications for communication regarding job opportunities. 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Requirements

Must-haves

Reports to: Associate Director Marketing, Market Access & Strategic Accounts
Location: Plymouth Meeting, PA (Hybrid) or Remote
At Braeburn, there are opportunities to contribute to our purpose every day. We value authenticity and strive to amplify all voices. Our culture empowers everyone to be successful and unleashes our full potential.
Lead the planning, execution, monitoring, and continuous improvement of all marketing plans and tactics related to:
Provider and office-staff access marketing including coverage navigation, prior authorization process, and reimbursement pathways
Consumer and patient access marketing, including education materials, patient coverage, and out-of-pocket cost communication
Payer marketing, including clinical and economic value story communication
Marketing support for the patient access team (e.g., hub and reimbursement teams)
Support additional healthcare provider and/or account marketing needs, as required
Collaborate with the Promotional Review Committee (PRC) to ensure that all brand- related materials meet requirements for accuracy with product labelling
Execute all tactics in alignment with brand strategy in a compliant manner
Manage the corresponding marketing budget for tactics under your responsibility, driving timely, cost-effective execution
Generate customer insights through monitoring of the market, participation in market research, attendance of industry events, meeting with customers and interactions with internal stakeholders
Proactively recommend new marketing initiatives and improvements in line with the brand strategy
Actively contribute to the yearly strategic brand planning exercise and development of the plan for area of responsibility
Strong analytical, project management, and communication skills
Ability to work efficiently, operate independently but collaboratively, and exercise sound judgment in ambiguous or fast-evolving situations
Effective management of agency partners to deliver high quality content and tools to effectively support the brand
Robust knowledge of specialty pharmaceutical market dynamics and stakeholders, including payer, HCP, and patient coverage and access dynamics
Strong understanding of the compliance, legal and regulatory pharma landscape, and ability to navigate through it
Proficiency in AI tools and emerging technologies, with experience applying them to optimize workflows and/or support data-driven decision-making
Willingness to travel 15 to 30% of the time for industry events and meetings with key stakeholders
Bachelor’s Degree in Marketing, Business, or related field
5+ years of pharmaceutical industry marketing or a combination of marketing and related experience (e.g., market access, sales, market research)

Nice-to-haves

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