Marketing Data Scientist at Puget Sound Energy

Job description

Puget Sound Energy is looking to grow our community with top talented individuals like you! With our rapidly growing, award winning energy efficiency programs, our pathway to an exciting and innovative future is now. PSE's Communications & Marketing team is looking for qualified candidates to fill an open Marketing Data Scientist position! Specific details regarding the work arrangements for this position will be discussed in further detail during the interview process. Job Description PSE’s Communications Strategy team is looking for a Marketing Data Scientist to lead the development, measurement, and optimization of marketing, customer engagement, and communications performance through advanced analytics, data science, and business intelligence. This role integrates marketing strategy with data-driven insights to support companywide marketing efforts and corporate priorities. The most successful candidate will be able to use storytelling to present data to internal and external stakeholders, translate data into actionable items, and move data between multiple sources and programs. The responsibilities of this role combine statistical analysis, machine learning, and business analytics to evaluate campaign performance, forecast customer behavior, and optimize marketing effectiveness. Additionally they develop production-quality models, dashboards, and reporting frameworks that enable data-driven decision-making across marketing and customer experience functions. The Marketing Data Scientist will need to partner cross-functionally with marketing, customer insights, analytics, regulatory, and external agencies to deliver actionable insights that improve engagement, enhance customer experience, and support corporate goals. All PSE employees are expected to uphold the safety compliance standards inherent in PSE’s operating and/or field procedures related to work responsibilities and promote and support a culture of total safety. Additionally, employees need to demonstrate commitment to conduct business honestly, ethically and consistent with our core values and Code of Conduct. All duties are to be performed in accordance with all regulatory compliance obligations. Job Responsibilities • Lead performance tracking and reporting for marketing campaigns and customer engagement programs. • Design and manage KPIs to evaluate marketing effectiveness. • Develop machine learning models to predict customer behavior and optimize marketing outcomes. • Perform data mining and advanced analytics on large datasets. • Develop and maintain dashboards and reporting frameworks. • Translate data into actionable insights for stakeholders. • Collaborate with internal teams and agencies to optimize customer marketing and communications campaigns. • Apply process improvement methodologies to marketing operations. • Experience with ETL (extract, transform, load) process and application. • Perform analysis and present results in a clear manner. • Enhance data collection procedures to include information that is relevant for building user solutions by processing, cleansing, and verifying the integrity of data used for analysis. • Communicates and collaborates across groups to provide insights to the organization. • Data mining using state-of-the-art methods. • Perform ad-hoc analysis and present results in a clear manner. • Implement new statistical or other mathematical methodologies as needed for specific models or analysis. • Optimize joint development efforts through appropriate database use and project design. • Performs other duties as assigned. Minimum Qualifications • Bachelor’s degree in Computer Science, mathematics, statistics, economics, finance, Data Science or other relevant quantitative field; or equivalent experience. • At least one year experience in applying quantitative methods and building production quality machine learning models in a classroom, or laboratory setting. • Undergraduate degrees in Data Science satisfy the one year experience requirement. • Proficiency with Python or R. • Strong working knowledge of SQL. • Experience with visualization tools like Tableau or Power BI. • Ability to synthesize large quantities of statistical data and complex analyses into actionable information. • Ability to collaborate and participate in direct data science and data management projects and project teams. • Familiar with all categories of security and regulated data and information. Desired Qualifications • Graduate degree in quantitative field. • Experience with working with AWS, Azure or other cloud-based platforms. • Experience supporting marketing, digital communications, customer engagement, or brand reputation initiatives through data analysis and performance • Knowledge of marketing analytics methodologies including campaign attribution, customer segmentation, A/B testing, engagement scoring, and conversion • Strong understanding of data storytelling and presentation techniques for marketing and executive audiences • Experience working with SAP data. • Natural curiosity and desire to learn, a passion for solving real world problems. • Demonstrable track record of dealing well with ambiguity, prioritizing needs, and delivering results in a dynamic environment. Additional Information At PSE, we value our employees and provide them with opportunities to excel. We offer a competitive and comprehensive total rewards package. To learn more about why PSE is a great place to work, see our Employee Value Proposition , which highlights our commitment to employee growth, work-life balance, and meaningful career opportunities in the energy sector. The pay range for this position is $103,100.00 - $181,300.00, and this position is eligible for annual goals based incentive bonuses. PSE offers a suite of benefits to our employees. Employees are eligible for medical, dental, vision, basic life, and short- and long-term disability insurance. There are additional voluntary options of supplemental life insurance, accidental death and dismemberment insurance, flexible spending accounts for health care and dependent daycare, and an Employee assistance program (EAP). For long term savings, PSE offers a 401(k) investment option and a cash balance retirement plan. Employees will also receive Paid Time Off (PTO) and Paid Holidays throughout the calendar year. Detailed benefit overviews can be found on our Career page - Why Work For Us (pse.com) . Families and businesses depend on PSE to provide the energy they need to pursue their dreams. Our steadfast commitment to serving Washington communities with safe, dependable and efficient energy started in 1873. Today we're building the Northwest's energy future through efforts like our award winning energy efficiency programs and our leadership in renewable energy. Puget Sound Energy is committed to providing equal employment opportunity to all qualified applicants. We do not discriminate on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity, marital status, veteran status or presence of a disability that with or without reasonable accommodation does not prevent performance of the essential functions of the job, or any other category prohibited by local, state or federal law. Should you have a disability that requires assistance and/or reasonable accommodation with the job application process, please contact the Human Resources Staffing department at jobs@pse.com or 425-462-3017.

Requirements

Must-haves

Puget Sound Energy is looking to grow our community with top talented individuals like you! With our rapidly growing, award winning energy efficiency programs, our pathway to an exciting and innovative future is now.
PSE's Communications & Marketing team is looking for qualified candidates to fill an open Marketing Data Scientist position!
Specific details regarding the work arrangements for this position will be discussed in further detail during the interview process.
Lead performance tracking and reporting for marketing campaigns and customer engagement programs.
Design and manage KPIs to evaluate marketing effectiveness.
Develop machine learning models to predict customer behavior and optimize marketing outcomes.
Perform data mining and advanced analytics on large datasets.
Develop and maintain dashboards and reporting frameworks.
Translate data into actionable insights for stakeholders.
Collaborate with internal teams and agencies to optimize customer marketing and communications campaigns.
Apply process improvement methodologies to marketing operations.
Experience with ETL (extract, transform, load) process and application.
Perform analysis and present results in a clear manner.
Enhance data collection procedures to include information that is relevant for building user solutions by processing, cleansing, and verifying the integrity of data used for analysis.

Nice-to-haves

Graduate degree in quantitative field.
Experience with working with AWS, Azure or other cloud-based platforms.
Experience supporting marketing, digital communications, customer engagement, or brand reputation initiatives through data analysis and performance
Knowledge of marketing analytics methodologies including campaign attribution, customer segmentation, A/B testing, engagement scoring, and conversion
Strong understanding of data storytelling and presentation techniques for marketing and executive audiences
Experience working with SAP data.
Natural curiosity and desire to learn, a passion for solving real world problems.
Demonstrable track record of dealing well with ambiguity, prioritizing needs, and delivering results in a dynamic environment.
Additional Information
Should you have a disability that requires assistance and/or reasonable accommodation with the job application process, please contact the Human Resources Staffing department at jobs@pse.com or 425-462-3017.

Application prep

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Keywords to mirror

machine learningpythonsqlawsazure

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Effort: medium

Benefits

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Dental

Vision

401(K)

Pto

Paid Time Off