Job description

Change the world. Love your job. The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives. Responsibilities include: • Drive DINs to DWINs to grow NR while maintaining profitability • Maintain close relationships with top tier one customers and the respective account managers to understand opportunities • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM) • Review competitive landscape and building strategies to address gaps • Interface with customers and TI field sales/applications to support DINs • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc. • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc. Minimum requirements: • Bachelor's degree in electrical engineering • 5 years of relevant experience Preferred qualifications: • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally • Strong verbal and written communication skills • Ability to quickly ramp on new systems and processes • Demonstrated strong interpersonal, analytical and problem-solving skills • Ability to work in teams and collaborate effectively with people in different functions • Ability to take the initiative and drive for results • Strong time management skills that enable on-time project delivery

Requirements

Must-haves

Change the world. Love your job.
Drive DINs to DWINs to grow NR while maintaining profitability
Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
Review competitive landscape and building strategies to address gaps
Interface with customers and TI field sales/applications to support DINs
Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
Bachelor's degree in electrical engineering
5 years of relevant experience

Nice-to-haves

Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
Strong verbal and written communication skills
Ability to quickly ramp on new systems and processes
Demonstrated strong interpersonal, analytical and problem-solving skills
Ability to work in teams and collaborate effectively with people in different functions
Ability to take the initiative and drive for results
Strong time management skills that enable on-time project delivery

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: oracle-cloud
Effort: medium