Job description

The Opportunity Hyatt Hotels Corporation Corporation seeks an enthusiastic Senior Copywriter, Global Content to join our Global Creative and Content Team. In this role, you’ll collaborate closely with cross-functional partners to develop emotionally compelling, brand-driven copy that supports integrated marketing campaigns, promotional initiatives and guest engagement across Hyatt’s global portfolio. As a key contributor within a pooled team model, this role develops high-impact copy that supports brand growth, promotional initiatives and omnichannel marketing campaigns. This role focuses on campaign-level storytelling and integrated marketing execution across Hyatt’s global brand portfolio, loyalty initiatives and commercial partnerships. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests. Who We Are At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers. Why Now? This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. How We Care for Our People What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong. We’re proud to offer exceptional corporate benefits which include: · Annual allotment of free hotel stays at Hyatt hotels globally · Flexible work schedule · Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center · A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption · Paid Time Off, Medical, Dental, Vision, 401K with company match Who You Are As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally. The Role The Senior Copywriter is responsible for developing compelling campaign copy and brand storytelling across multiple marketing channels, including web, email, social, paid media, CRM, and sales materials. This role translates creative briefs into cohesive, audience-focused messaging and supports the integrated execution of global initiatives. Working within defined campaign guidelines, the Senior Copywriter works closely with creative leaders and brand stakeholders to deliver impactful content that drives engagement and elevates Hyatt’s brand portfolio. · Develop copy for integrated marketing campaigns, including seasonal promotions, loyalty initiatives, partnerships and B2B communications. · Translate creative briefs into clear, compelling and brand-aligned messaging frameworks. · Write across channels including web, email, social, display, app and sales enablement materials while maintaining a consistent brand voice and storytelling approach. · Collaborate with campaign leads to ensure alignment with approved strategic direction. · Ensure tone, voice and structural consistency. · Support localization readiness by delivering high-quality source copy. · Balance creativity with precision, ensuring messaging accurately reflects promotional details, offer terms and legal requirements. · Craft emotionally compelling, insight-driven messaging that strengthens brand affinity and inspires guest engagement. · Adapt messaging for various audience segments while maintaining brand guardrails. · Manage multiple concurrent projects within a fast-paced, high-variability environment. · Incorporate personalization and AI-enabled content tools where appropriate to enhance efficiency. Experience Required: • Bachelor’s degree in English, Communications, Journalism, Marketing or related field. • 5+ years of experience in copywriting, campaign development or brand storytelling. • Demonstrated experience writing for integrated, omnichannel marketing campaigns. • Strong understanding of brand voice and audience segmentation. • Exceptional writing, editing and storytelling skills. • Ability to manage multiple projects under tight deadlines. Experience Preferred: • Experience in hospitality, travel, lifestyle or loyalty marketing. • Familiarity with SEO principles and digital best practices. • Experience working within content management systems and project management tools. • Exposure to AI-powered content creation tools. The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. We welcome you: Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better. The salary range for this position is $78,500 - $100,000. This position is also eligible to earn an annual bonus. The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate. We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place. Property: Hyatt Corporate Office

Requirements

Must-haves

The Senior Copywriter is responsible for developing compelling campaign copy and brand storytelling across multiple marketing channels, including web, email, social, paid media, CRM, and sales materials.
Develop copy for integrated marketing campaigns, including seasonal promotions, loyalty initiatives, partnerships and B2B communications.
Translate creative briefs into clear, compelling and brand-aligned messaging frameworks.
Write across channels including web, email, social, display, app and sales enablement materials while maintaining a consistent brand voice and storytelling approach.
Collaborate with campaign leads to ensure alignment with approved strategic direction.
Ensure tone, voice and structural consistency.
Support localization readiness by delivering high-quality source copy.
Balance creativity with precision, ensuring messaging accurately reflects promotional details, offer terms and legal requirements.
Craft emotionally compelling, insight-driven messaging that strengthens brand affinity and inspires guest engagement.
Adapt messaging for various audience segments while maintaining brand guardrails.
Manage multiple concurrent projects within a fast-paced, high-variability environment.
Incorporate personalization and AI-enabled content tools where appropriate to enhance efficiency.
Bachelor’s degree in English, Communications, Journalism, Marketing or related field.
5+ years of experience in copywriting, campaign development or brand storytelling.
Demonstrated experience writing for integrated, omnichannel marketing campaigns.
Strong understanding of brand voice and audience segmentation.
Exceptional writing, editing and storytelling skills.
Ability to manage multiple projects under tight deadlines.
Experience in hospitality, travel, lifestyle or loyalty marketing.
Familiarity with SEO principles and digital best practices.
Experience working within content management systems and project management tools.
Exposure to AI-powered content creation tools.
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Property: Hyatt Corporate Office

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: hyatt
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Paid Time Off