Customer Marketing & Content Lead

• As Customer Marketing & Content Lead at Forus, you will turn the outcomes, expertise, and insights across our network into the most credible and useful body of content in medication access.
• Own Forus’ editorial content roadmap across customer stories, industry analysis, educational content, data-driven reports, and partner publications
• Identify the strongest stories and ideas across our customer base, provider network, patient experience, data, and broader healthcare ecosystem
• Interview clinicians, executives, operators, patients, and industry leaders to understand complex problems and uncover the substance behind each story
• Produce high-quality case studies, articles, reports, presentations, webinars, testimonials, and other written and multimedia content
• Develop co-published content with medical societies, patient advocacy organizations, and other trusted healthcare partners
• Build a repeatable editorial process for sourcing ideas, validating data, securing approvals, maintaining quality, and publishing at a consistent cadence
• Partner with growth, commercial, partnerships, communications, design, and external production teams to adapt and distribute content across web, events, sales materials, social, and video
• 4–10 years of experience in content strategy, journalism, editorial, customer marketing, product marketing, communications, or a related role
• Exceptional writing and editorial judgment, with the ability to turn complex healthcare, operational, and technical topics into clear and compelling stories
• Familiarity interviewing customers, executives, clinicians, patients, or other subject-matter experts and building the trust required to tell their stories well
• A portfolio of high-quality case studies, articles, reports, videos, or other substantive content you personally helped create
• Strong analytical instincts and comfort working with data to identify, validate, and communicate meaningful outcomes and trends
• Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
• Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.
• We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:
• Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up. Stay open to changing your mind.
• Resourceful optimism. Assume problems are solvable. Be audacious. Resist false constraints and push beyond the obvious before deciding.
• Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones. All killer, no filler.
• Raise the bar. Hold a high standard for your pace and execution, and elevate the performance of the team around you. Mamba mentality.
• Fight for users. Start with users’ realities, not ours. Resist optimizing for internal convenience over user outcomes.
• We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins will be a major contributor to our success, and we reflect this through ownership and pay.
• We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):
• Memberships for One Medical, Talkspace, Teladoc, and Kindbody.

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