Title: Senior Manager, Social Media & PR
Salary Range: 115k-130k
What You’ll Be Responsible For:
The Senior Manager, Communications & Events will lead the strategy and execution of Vince's brand storytelling across social media, public relations, influencer marketing and brand experiences. This role interacts cross-functionally with Creative, Marketing, Retail, Wholesale and E-commerce teams to support their respective objectives while ensuring a cohesive and elevated brand presence across every customer touchpoint. The ideal candidate has a deep understanding of luxury fashion, digital culture, media and experiential marketing, and is passionate about building meaningful connections between the Vince brand and its customers.
• Oversee and execute social media strategies, guidelines and best practices while optimizing and monetizing the brand’s presence on Facebook, Instagram, Pinterest, LinkedIn and other relevant social media platforms.
• Establish and execute strategic social campaigns for product launches, store openings and brand partnerships.
• Analyze effective benchmarks for measuring impact of social media efforts.
• Create community engagement guidelines and oversee social listening to strengthen customer engagement.
• Develop and execute Vince's influencer strategy across organic, paid and affiliate partnerships while building meaningful relationships with content creators and influencers.
• Own and grow Vince's ShopMy affiliate creator program, including creator recruitment, onboarding, relationship management, gifting and performance optimization.
• Develop and execute seasonal public relations strategies in partnership with Vince's global PR agencies to drive brand awareness, earned media and cultural relevance.
• Manage day-to-day agency relationships, overseeing seasonal priorities, press previews, media opportunities, gifting initiatives and performance against established KPIs.
• Cultivate relationships with editors, stylists, media and industry partners to maximize editorial coverage and support key brand moments.
• Identify and execute celebrity dressing opportunities that align with Vince's brand positioning and drive visibility across editorial, entertainment and cultural moments.
• Lead the planning and execution of seasonal brand events, influencer activations and press previews that elevate the Vince brand.
• Manage event budgets, timelines and vendor relationships to ensure seamless execution.
• Identify and cultivate strategic partnerships that enhance brand events, extend brand reach and create meaningful customer experiences.
• Identify opportunities to leverage AI-powered tools to improve content creation, reporting and team efficiency.
• Collaborate with the e-commerce team to support LLM visibility and generative search (GEO)/agentic search (AEO) strategies by creating content and communications that reinforce accurate and compelling brand storytelling across AI search platforms.
• Partner cross-functionally on editorial content to drive SEO optimization.
• Manage social media, PR and event budgets.
Qualifications/Experience We’re Looking For:
• Bachelor's degree in Marketing, Communications or equivalent preferred.
• 7–9 years in social media, public relations, influencer marketing and brand events, preferably within fashion, luxury or lifestyle brands.
• Proven ability to develop and execute integrated marketing and communications strategies across social, PR, influencer and experiential channels.
• Knowledge of managing PR agencies, PR samples, influencer talent and affiliate creator platforms.
• Strong creative and editorial sensibility with the ability to develop compelling brand narratives across imagery, content and copy.
• Demonstrated success executing elevated brand events and experiences.
• Strong analytical skills with the ability to interpret social, influencer and earned media metrics.
• Familiarity with social content management platforms, sample management software and emerging AI tools.
• Strategic thinker with a creative mindset and a passion for bringing fresh, innovative ideas to life.
• Excellent written, verbal and interpersonal communication skills.
• Resourceful self-starter who thrives in a fast-paced, cross-functional environment with a strong sense of accountability.
Benefits at Vince:
• Robust healthcare options for medical, dental, vision, flexible spending, and health savings account with employer funding
• 401(k) with employer match
• Generous paid time off plans for vacation, sick, and personal, volunteer time, as well as company holidays
• Hybrid and flexible work options available for roles that can be done remotely
• Clothing allowance & merchandise discounts
• $400 annual gym reimbursement
• Monthly data/phone stipend for eligible roles
• Mental health support tools and telehealth psychology and psychiatry
• Family and caregiving benefits including a competitive paid parental leave program as well as supplemental infertility coverage
• Life, accidental death & dismemberment, short-term disability, and long-term disability insurance
• Supplemental hospital indemnity, specified disease, and accident coverage
• Pre-tax commuter benefits including transit and parking
• Discounted pet, home & auto, and legal insurance
V Opco, LLC is an equal opportunity employer and does not discriminate against any applicant or employee because of race, color, religion, sex, sexual orientation, national origin, disability, genetic information, age, or military or veteran status or any other status protected by applicable federal, state or local law. V Opco, LLC also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws.