Job description

About Owner Owner is the AI-native system local business owners use to succeed, starting with restaurants. We’re building the system that replaces the many tools owners use to run their business. It powers everything from the restaurant’s website, online ordering, CRM, POS, and more. Product philosophy Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically. Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it. Using Owner should feel like having a team of great operators, engineers, and marketers working for you. Our vision We’re starting by helping independent restaurants succeed online. But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive. Once we nail the solution for restaurants – we’ll scale it into every other local business type. In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age. Our traction Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an Owner.com owner.com website. More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees. Our team Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe. We’ll be scaling even faster in 2026 to keep pace with our customer growth. Where we work Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location! WHY WE'RE LOOKING FOR YOU We’re looking for an experienced Growth Marketing Manager to take our Meta and TikTok user acquisition campaigns to the next level. This high-impact media buying role is for someone who combines hands-on paid social expertise, a data-driven mindset, AI fluency, and strong creative judgment to scale and optimize these channels. You’ll drive efficient user acquisition, upsells, and rapid testing. You’ll also build strong processes and work cross-functionally to grow marketing-attributed revenue. The ideal candidate is customer-obsessed, experienced in using AI to work more efficiently, skilled in paid social, and comfortable managing large media budgets. You’ll partner with Analytics, Creative, Engineering, and other Marketing teams to drive rapid growth for Owner.com owner.com. This is a fully remote role open to candidates anywhere in the U.S. or Canada. WHAT YOU’LL DO - Own and scale paid social acquisition: Set the strategy and lead execution and optimization of our Meta and TikTok campaigns to drive efficient, scalable customer acquisition. - Own full-funnel performance: Look beyond top-of-funnel metrics. Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions. - Manage paid social budget allocation: Build a process for monitoring performance and allocating budget across channels, campaigns, and products. - Build a rigorous experimentation roadmap: Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages to unlock incremental growth. - Lead creative strategy and testing: Partner with Creative to develop high-potential ad concepts, iterate on winning ads, and share creative insights that improve performance. - Identify new growth opportunities: Stay current on platform trends, emerging ad formats, and targeting capabilities to find new ways to reach and convert our audience. - Collaborate cross-functionally: Work with external agencies and our Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion. - Build AI-powered workflows: Identify and implement ways to use AI and automation to speed up creative testing, improve campaign management, and increase efficiency. - Build scalable performance reporting: Create automated, easy-to-understand reporting that shares useful insights and learnings across the business. THE IMPACT YOU’LL HAVE - Build a repeatable process for faster creative testing. - Automate budget allocation decisions across paid social campaigns. - Test landing page designs to improve conversion rates. - Share creative learnings across teams to unlock cross-functional opportunities. - In your first 30 days: - Drive an approximately 10% improvement in ROI across Meta and TikTok. - Develop five or more new concepts based on creative testing. WHO YOU’LL WORK WITH - Senior Growth Marketing Managers - Creative Strategists - Creative agencies and creators WHAT WE’RE LOOKING FOR - 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization. - A track record of maintaining efficiency while scaling paid social spend and acquisition. - Comfort working in a fast-moving, high-ownership, and ambiguous environment. - Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative. - A systems mindset and experience building scalable processes. - Excellent communication skills, including the ability to turn data into actionable insights, engage a range of stakeholders, and influence business decisions. - Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization. PAY AND BENEFITS The estimated base salary range for this role is $140,000-$170,000, plus a generous pre-IPO equity package. Benefits include comprehensive health coverage, a remote-first workplace, unlimited PTO, and additional perks. Notice - Employment Scams Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address. We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by a scammer, please mark the communication as "phishing" or “spam” and do not respond. #LI-AB1

Requirements

Must-haves

You’ll drive efficient user acquisition, upsells, and rapid testing. You’ll also build strong processes and work cross-functionally to grow marketing-attributed revenue.
This is a fully remote role open to candidates anywhere in the U.S. or Canada.
Own and scale paid social acquisition: Set the strategy and lead execution and optimization of our Meta and TikTok campaigns to drive efficient, scalable customer acquisition.
Own full-funnel performance: Look beyond top-of-funnel metrics. Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions.
Manage paid social budget allocation: Build a process for monitoring performance and allocating budget across channels, campaigns, and products.
Build a rigorous experimentation roadmap: Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages to unlock incremental growth.
Lead creative strategy and testing: Partner with Creative to develop high-potential ad concepts, iterate on winning ads, and share creative insights that improve performance.
Identify new growth opportunities: Stay current on platform trends, emerging ad formats, and targeting capabilities to find new ways to reach and convert our audience.
Collaborate cross-functionally: Work with external agencies and our Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion.
Build AI-powered workflows: Identify and implement ways to use AI and automation to speed up creative testing, improve campaign management, and increase efficiency.
Build scalable performance reporting: Create automated, easy-to-understand reporting that shares useful insights and learnings across the business.
Build a repeatable process for faster creative testing.
Automate budget allocation decisions across paid social campaigns.
Test landing page designs to improve conversion rates.
Share creative learnings across teams to unlock cross-functional opportunities.
Drive an approximately 10% improvement in ROI across Meta and TikTok.
Develop five or more new concepts based on creative testing.
Senior Growth Marketing Managers
Creative Strategists
Creative agencies and creators
5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization.
A track record of maintaining efficiency while scaling paid social spend and acquisition.
Comfort working in a fast-moving, high-ownership, and ambiguous environment.
Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative.

Nice-to-haves

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Application prep

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Keywords to mirror

Platform: ashby
Effort: quick

Benefits

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Vision

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