Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving market-led growth for North America across a multi-product, multi-industry portfolio. Positioned between Global Product Management, Operations, Sales, and Marketing, this leader converts complex solutions into compelling value propositions.
Leading a high-performing team, you will turn strategy, demand forecasts, and pricing into local momentum while tracking regional standards and competitor moves. Key duties include executing a regional marketing plan, aligning strategic sales, leading commercial launches, providing channel training, refining the buyer journey, and driving revenue, profitability, and market share through data-led initiatives and customer advocacy.
• Regional Plan & KPIs: Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.
• Competitive Analysis: Monitor local competitors to build counter-strategies.
• Standards Monitoring: Track regional industry standards and regulations for compliance and market fit.
• Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.
• Pricing: Optimize global pricing for the region.
• Launch Execution: Lead commercial product launches across all internal and external teams.
• Demand Forecasting: Provide field-based demand forecasts with operations and sales.
• Sales Alignment: Align global product plans with local revenue team priorities.
• Channel Enablement: Deliver training and tools to sales teams and channel partners.
• Buyer Experience: Optimize the end-to-end buying journey to reduce friction.
• Customer Advocacy: Develop customer case studies, references, and testimonials.