Job description

The Social Media Content Strategist – Research supports strategic research communication storytelling, research leadership visibility, and executive communications of the Physician-in-Chief (PIC), Chief Scientific Officer (CSO), and prioritized research leadership across Nemours. This role is responsible for developing and executing a coordinated approach to leadership visibility, digital engagement, research storytelling, and social media presence that advances enterprise research priorities, including specialty services, research excellence, U.S. News & World Report (USNWR) reputation-building, conference engagement, and research growth. Working closely with research leadership and Marketing & Communications (MarCom), this position identifies and elevates strategic stories, develops leadership-focused content and social media assets, creates content briefs and visibility plans, and helps ensure research priorities are consistently represented across relevant audiences and platforms. The role serves as a key contributor within the research narrative strategy & integration functional area capability, which focuses across the research enterprise, translating research priorities into visible and engaging content Essential Functions: • Develop and implement a coordinated leadership visibility and social media strategy for the Physician-in-Chief (PIC), Chief Scientific Officer (CSO), and prioritized research leaders that aligns with Nemours enterprise goals and elevates visibility across specialty services, research initiatives, and national platforms. • Create and manage a dynamic visibility and content calendar highlighting leadership perspectives, national conference participation, research highlights, scientific achievements, clinical innovation, and strategic institutional priorities. • Develop content for leadership-owned platforms, including LinkedIn and other professional channels, by drafting posts, thought leadership content, and visibility assets that support executive communications and research positioning. Create simple visual storytelling assets and graphics using approved templates, tools, and brand standards to accompany digital content and leadership visibility initiatives. • Coordinate visibility and storytelling activities related to conferences, scientific meetings, strategic events, and leadership engagements, ensuring timely and professional representation of Nemours research priorities. • Cultivate relationships with research leaders, faculty, investigators, and institutional partners to identify emerging stories, leadership visibility opportunities, and high-impact content concepts. • Identify, evaluate, and elevate strategic research stories that support institutional priorities, including research excellence, specialty growth, scientific impact, and U.S. News & World Report (USNWR) reputation-building initiatives. • Develop content briefs, messaging concepts, and storytelling recommendations that support collaboration with Marketing & Communications (MarCom) in the development and deployment of research-related communications and visibility initiatives • Partner with Marketing & Communications (MarCom) and other stakeholders to ensure alignment with enterprise privacy policies, messaging, brand standards, content review processes, and appropriate communications workflows. • Monitor visibility, engagement, and content performance metrics and provide data-informed recommendations to improve reach, effectiveness, and audience engagement. • Stay informed on emerging trends, tools, and best practices in leadership visibility, digital engagement, social media, research communications, and AI-enabled content development to support continuous improvement and innovation. Requirements: Bachelor’s degree is required Minimum of 5 years of social media and content development required. Experience working for Senior Management/Executives required.

Requirements

Must-haves

Coordinate visibility and storytelling activities related to conferences, scientific meetings, strategic events, and leadership engagements, ensuring timely and professional representation of Nemours research priorities.
Cultivate relationships with research leaders, faculty, investigators, and institutional partners to identify emerging stories, leadership visibility opportunities, and high-impact content concepts.
Monitor visibility, engagement, and content performance metrics and provide data-informed recommendations to improve reach, effectiveness, and audience engagement.
Bachelor’s degree is required
Minimum of 5 years of social media and content development required.
Experience working for Senior Management/Executives required.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: oracle-cloud
Effort: medium