B2B Performance Marketing Manager at My Amazon Guy

Job description

This is a remote position. We are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies. The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth. About My Amazon Guy My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind. Key Responsibilities • Performance & Demand Generation • Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution • Own full-funnel strategy: awareness, consideration, conversion, and retargeting • Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency • Leverage attribution models and performance data to guide decisions and forecasting • Analytics & Optimization • Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards • Continuously test and optimize creatives, audiences, offers, and landing pages • Partner with CRO to improve conversion rates across forms, landing pages, and lead flows • Develop and validate hypotheses through structured A/B testing • Creative & Messaging Strategy • Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy • Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals • Guide creative testing frameworks and scaling strategies • Team Leadership & Operations • Manage and mentor media buyers and performance marketers • Support recruitment, onboarding, training, and skill development • Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen • Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders • Innovation & Growth • Stay ahead of B2B performance marketing trends, platform updates, and best practices • Maintain active certifications on Google Ads and Meta platforms • Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable Requirements • 3+ years in performance marketing with a strong B2B lead generation focus • Deep expertise in Google Ads and Meta Ads (TikTok is a plus) • Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue • Strong understanding of CRO, landing page optimization, and A/B testing • Experience working with CRM systems and marketing attribution • Proven leadership experience managing and developing teams • Data-driven mindset with strong analytical and optimization skills • Excellent communication, organization, and stakeholder management skills Technical Requirements • A computer with dual monitor setup is required • Computer with at least 8GB of RAM • Must have at least 25 MBPS internet speed • Camera with at least 1080p resolution Benefits • 40 hours a week, 8 hours a day • Competitive salary base • Permanent work-from-home setup • Unlimited FREE access to MAG School courses and SOP Library • Work schedule is in Eastern Standard Time (EST), Monday-Friday only • Opportunities for professional development and career advancement

Requirements

Must-haves

This is a remote position.
Performance & Demand Generation
Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
Own full-funnel strategy: awareness, consideration, conversion, and retargeting
Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
Leverage attribution models and performance data to guide decisions and forecasting
Analytics & Optimization
Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
Continuously test and optimize creatives, audiences, offers, and landing pages
Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
Develop and validate hypotheses through structured A/B testing
Creative & Messaging Strategy
Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
Guide creative testing frameworks and scaling strategies
Team Leadership & Operations
Manage and mentor media buyers and performance marketers
Support recruitment, onboarding, training, and skill development
Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
Innovation & Growth
Stay ahead of B2B performance marketing trends, platform updates, and best practices
Maintain active certifications on Google Ads and Meta platforms

Nice-to-haves

Deep expertise in Google Ads and Meta Ads (TikTok is a plus)

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: zoho-recruit
Effort: medium

Benefits

Benefits detected in the listing.

Professional Development