Job description

Join Our Team as a Strategic Marketing Analyst in Atlanta, GA! Are you ready to drive impactful marketing strategies with a focus on human insights and consumer engagement? We're seeking a dynamic professional to lead our connected commerce and media initiatives, ensuring our brands resonate with consumers at every transaction point. This hybrid role offers the opportunity to work from our Atlanta office three days a week and enjoy remote work for two days. What You'll Do • Lead the development of customer connected commerce and retail media strategies across various ecosystems, translating brand objectives into actionable plans. • Utilize data-driven insights to refine audience strategies and optimize the path to purchase. • Provide expertise in retail media networks, ensuring effective governance and investment strategies. • Assess program results to drive future planning actions and enhance media effectiveness. • Foster innovative partnerships and activate programs with media agencies and commerce platforms. • Build connected commerce capabilities across various teams through training and best practices. Requirements • Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field. • 8 years of experience in marketing, media planning, or related fields. • Advanced knowledge of retail media networks and commerce platforms. • Strong analytical skills with an understanding of attribution, incrementality, and performance optimization. • Exceptional communication and stakeholder management skills. Preferences • Advanced degree in a relevant field. • Experience with analytics, visualization, or media planning platforms. • Proficiency in using first-party data and privacy-compliant activation approaches. Ready to make a difference in the world of marketing? Apply now and be part of a team that connects brands with meaningful consumer experiences. Join us in Atlanta, GA, and help shape the future of connected commerce! Job Title for Subject Line: Strategic Marketing Analyst Opportunity in Atlanta By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at Privacy Policy - Abacus .

Requirements

Must-haves

Join Our Team as a Strategic Marketing Analyst in Atlanta, GA!
Lead the development of customer connected commerce and retail media strategies across various ecosystems, translating brand objectives into actionable plans.
Utilize data-driven insights to refine audience strategies and optimize the path to purchase.
Provide expertise in retail media networks, ensuring effective governance and investment strategies.
Assess program results to drive future planning actions and enhance media effectiveness.
Foster innovative partnerships and activate programs with media agencies and commerce platforms.
Build connected commerce capabilities across various teams through training and best practices.
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
8 years of experience in marketing, media planning, or related fields.
Advanced knowledge of retail media networks and commerce platforms.
Strong analytical skills with an understanding of attribution, incrementality, and performance optimization.
Exceptional communication and stakeholder management skills.
Advanced degree in a relevant field.
Experience with analytics, visualization, or media planning platforms.
Proficiency in using first-party data and privacy-compliant activation approaches.
Ready to make a difference in the world of marketing? Apply now and be part of a team that connects brands with meaningful consumer experiences. Join us in Atlanta, GA, and help shape the future of connected commerce!
Job Title for Subject Line: Strategic Marketing Analyst Opportunity in Atlanta

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