Job description

POSITION OVERVIEW : Hussey Seating Company is seeking a visionary and results-driven Vice President of Marketing to shape and lead our marketing strategy across both direct commercial sales and an established dealer network during our next phase of continued growth. This role will elevate marketing from a functional capability to a strategic growth engine through scalable, data-driven initiatives, while ensuring current marketing programs are implemented and goals are successfully met. The Vice President of Marketing will shape and lead a high impact Marketing team that will work cross-functionally to define market positioning, strengthen HSC’s competitive advantage and brand equity, design and execute go-to-market product launches and accelerate revenue. This role will serve as a key member of the Senior Team, partnering closely with Sales, Product Development, Finance, Operations, and Executive Leadership to translate business priorities into measurable growth outcomes. DUTIES & RESPONSIBILITIES : • Develop and execute a multi-year strategic marketing roadmap aligned with revenue, share, and profitability goals • Own end-to-end marketing strategy, from vision and roadmap to operational delivery • Define differentiated market positioning and value propositions that strengthen brand and market leadership • Measurably increase pipeline, revenue growth, and customer value across both direct and dealer channels • Use data to inform investment decisions, segmentation, and growth strategy in alignment with business goals, performance and ROI • Understand end-user needs and dealer landscape to build a best-in-class market insights capability • Establish KPIs tied to pipeline, revenue, and marketing ROI • Translate data, trends, and competitive intelligence into strategic action • Ensure consistent messaging, campaigns, and customer experience across direct sales and dealer channels • Create new product roadmap, including launches, pricing, and GTM strategy • Orchestrate cross-functional execution with Product Development, Sales, Finance, and Operations • Increase dealer productivity and channel effectiveness • Develop sales tools, case studies, and competitive positioning • Map the full buying and specification journey • Anticipate shifts in market dynamics and serve as a strategic advisor to the Senior Team on growth, positioning, and market intelligence EDUCATION/EXPERIENCE/QUALIFICATIONS : Required: • Bachelor’s degree in Marketing, Business Administration, or related field • 15+ years of progressive marketing leadership experience • 7-10+ years leading, mentoring, and scaling a high-performing strategic marketing organization • Demonstrated ability to lead strategic marketing transformation and deliver measurable business outcomes • Expertise in operating in multi-route-to-market environments • Experience in creating alignment between Sales, Marketing, and Dealer Networks around shared revenue objectives • Ability to work on-site in an office setting at least 80% of the work week and, at times, 100%. A willingness to relocate within reasonable commuting distance of North Berwick within 6 months of employment is required for consideration Preferred: • Experience in complex B2B markets, ideally in venue management, AEC, sports-related or engineered to order sectors • MBA or advanced business degree COMPETENCIES : (Knowledge, Skills, and Abilities) • Strategic, commercially oriented mindset • Data-driven decision making backed by strong financial acumen • Collaborative, influential, and results-focused attitude • Strong executive presence and cross-functional influence • Demonstrated ability to lead and inspire a team in alignment with HSC Critical Leadership Behaviors • Outstanding communication, interpersonal and collaboration skills, including Board level presentation abilities CULTURE & VALUES: Hussey Seating Company’s culture remains rooted in our core values every day, in everything we do: • We are a family business in it for the long run • We operate with honesty and integrity • We care about and empower the people we work with JOIN A TEAM THAT BUILDS MORE THAN GREAT PRODUCTS At Hussey Seating Company, we’re more than a manufacturer – we’re a family-owned company that has been building places where people come together since 1835. Our success has always been driven by our people, and we’re committed to creating a workplace where employees are respected, supported, and given opportunities to grow. Our culture is grounded in our core value that “We are a family business in it for the long run.” That commitment is reflected in how we invest in our employees through competitive pay and benefits, profit sharing, learning and development opportunities, and a workplace built on teamwork, integrity, and mutual respect. Hussey Seating Company uses a market-based approach to compensation. The anticipated starting range for this position is $190,500 to $285,800 annual. Individual compensation is determined based on several factors, including experience, skills, education, certifications, internal equity, and the responsibilities of the position. If your experience doesn’t match every qualification in this posting, we still encourage you to apply. We recognize that great candidates bring different experiences and perspectives, and we’re always looking for people who share our commitment to quality, innovation, teamwork, and continuous learning. If you’re looking for more than just a job – if you’re looking for the opportunity to build a career with a company that’s been investing in its people for nearly two centuries – we’d love to hear from you! Hussey Seating Company is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, religion, age, sexual orientation, gender identity, national or ethnic origin, marital status, veteran status, or any other category protected by law.

Requirements

Must-haves

This role will serve as a key member of the Senior Team, partnering closely with Sales, Product Development, Finance, Operations, and Executive Leadership to translate business priorities into measurable growth outcomes.
Develop and execute a multi-year strategic marketing roadmap aligned with revenue, share, and profitability goals
Own end-to-end marketing strategy, from vision and roadmap to operational delivery
Define differentiated market positioning and value propositions that strengthen brand and market leadership
Measurably increase pipeline, revenue growth, and customer value across both direct and dealer channels
Use data to inform investment decisions, segmentation, and growth strategy in alignment with business goals, performance and ROI
Understand end-user needs and dealer landscape to build a best-in-class market insights capability
Establish KPIs tied to pipeline, revenue, and marketing ROI
Translate data, trends, and competitive intelligence into strategic action
Ensure consistent messaging, campaigns, and customer experience across direct sales and dealer channels
Create new product roadmap, including launches, pricing, and GTM strategy
Orchestrate cross-functional execution with Product Development, Sales, Finance, and Operations
Increase dealer productivity and channel effectiveness
Develop sales tools, case studies, and competitive positioning
Map the full buying and specification journey

Nice-to-haves

Experience in complex B2B markets, ideally in venue management, AEC, sports-related or engineered to order sectors
MBA or advanced business degree
COMPETENCIES : (Knowledge, Skills, and Abilities)
Strategic, commercially oriented mindset
Data-driven decision making backed by strong financial acumen
Collaborative, influential, and results-focused attitude
Strong executive presence and cross-functional influence
Demonstrated ability to lead and inspire a team in alignment with HSC Critical Leadership Behaviors
Outstanding communication, interpersonal and collaboration skills, including Board level presentation abilities

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Effort: medium

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