Job description

Why we exist: More than 80% of Americans own a car and see it as a fundamental necessity, yet the experience of owning one is stuck in the 90s. Every part of the user journey (shopping for a car, insurance, repairs, etc.) is complicated, fragmented, and time-consuming, and the costs are staggering. At Jerry, we are building the first app to manage it all and make car ownership simple, transparent, and affordable. Why we need you: Car owners don't turn to press releases or corporate ads when their engine light comes on or their insurance rate hikes—they turn to Reddit. Subreddits like r/personalfinance, r/idiotsincars, r/mechanicadvice, and r/whatcarshouldibuy are ground zero for real, unfiltered advice about car ownership. We aren't looking to spam threads with marketing pitch decks. We need a dedicated Reddit Social Media Manager who understands sub-culture, respects community guidelines, and knows how to build genuine authority. You will lead Jerry’s presence across Reddit, turning complex auto financial topics into high-value, upvote-worthy engagement. What you'll own: - Reddit Operations & Strategy: Own Jerry’s official presence across Reddit, including brand-owned subreddits and organic engagement in broader automotive, financial, and consumer communities. - Community Playbook: Establish Jerry’s Reddit voice—knowing precisely when to offer technical advice, when to drop a well-timed meme, and when to lurk without interrupting the discussion. - Content Creation: Craft high-effort, informative text posts, deep-dive guides, and visual breakdowns on car ownership, insurance savings, and maintenance tactics tailored to specific subreddit cultures. - Reputation & Crisis Management: Act as the first line of defense in threads discussing Jerry, turning frustrated posts into trust-building service moments through transparent, helpful responses. - Analytics & Insight: Track key metrics including Karma growth, thread sentiment, share of voice, referral traffic, and how Reddit community discussions influence search indexability and LLM citations. - Cross-Functional Feedback: Feed organic Reddit insights, emerging car-owner pain points, and trending topics back to our Product and Content teams. Who you are: - A Reddit Native: You have a deep understanding of karma, subreddit dynamics, automods, shadowbans, and the unspoken rules of the platform. You possess a visceral dislike of corporate-speak and know how to write naturally for Redditors. - Experienced Community Marketer: 2+ years managing organic social or community strategy, with a heavy emphasis on Reddit, ideally within consumer tech, fintech, or insurtech, or a demonstrated track record of growing other types of social accounts - Value-First Strategist: You understand that long-term trust and high-upvote educational posts build far more brand equity than quick conversion pushes. - Technical & Search-Aware: You understand how Reddit content feeds into Google SGE, LLMs, and organic SEO, structuring posts so they rank as permanent resources for car owners. - Thick-Skinned & Empathetic: You can handle pushback, skepticism, and tough questions in public threads with grace, humor, and complete honesty. While we appreciate your interest and application, due to the volume of applications we receive, only applicants under consideration will be contacted. Please note: Jerry.ai jerry.ai is only able to hire full-time salaried employees who currently reside in AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada, and full-time hourly employees who currently reside in AZ, FL, GA, NV, NY, NC, TN, TX, UT, or VA. Unfortunately, we cannot accept applications from candidates residing elsewhere at this time. Jerry.ai is proud to be an Equal Employment Opportunity employer. We prohibit discrimination based on race, religion, color, national origin, sex, pregnancy, reproductive health decisions or related medical conditions, sexual orientation, gender identity, gender expression, age, veteran status, disability, genetic information, or other characteristics protected by applicable local, state or federal laws. Jerry.ai is committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at recruiting@jerry.ai recruiting@getjerry.com The successful candidate’s starting pay will fall within the pay range listed on this job posting, determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation may include opportunities for equity grants. We offer a comprehensive benefits package to regular employees, including health, dental, and vision coverage, paid time off, paid parental leave, 401(K) plan with employer matching, and wellness benefits, among others. Equity opportunities may also be part of your total rewards package. Part-time, contract, or freelance roles may not be eligible for certain benefits. About Jerry.ai Jerry is building the first AI-powered advisor to manage all your physical assets. Your car, home, and motorcycle aren't just purchases, they're the physical embodiment of the life you've worked hard to build. Yet the experience of owning them is stuck in the 90s. Every step of the journey — buying, insuring, maintaining, repairing, selling — is fragmented, complicated, and expensive. Imagine having a trusted friend in your pocket who takes care of everything: they find you the right car or home at the right price, lock in the best insurance rate without you lifting a finger, remind you before that service appointment turns into an expensive repair, and help you sell at the best price when the time is right. That friend is Jerry. We started with car insurance in 2019, became one of the top 3 brokers in the U.S., then added driving insights, diagnostics, and a repair marketplace. We've reached 5M+ customers, raised $240M+, and achieved profitability in 2024. We're now expanding into home, motorcycle, RV, and beyond. Led by serial entrepreneurs and backed by Y Combinator, our team comprises talented and big-hearted leaders from places like Nvidia, Meta, Amazon, BCG, McKinsey, Bain, and GEICO. Our culture is the #1 reason people join Jerry and stay — we are a small and mighty team of competitive but kind people who think and act like owners, care deeply about the quality and impact of our work, and are relentless in our pursuit of learning and mastery over our craft. We are proud to consistently rank as one of Y Combinator's Top Companies, Forbes and Statista's Best Startup Employers, and to have received other accolades in fintech and insurtech innovation, workplace culture, and leadership. We support remote work for most roles, but if you prefer in-person or hybrid, we also have offices in Palo Alto, New York City, Chicago, and Toronto.

Requirements

Must-haves

Reddit Operations & Strategy: Own Jerry’s official presence across Reddit, including brand-owned subreddits and organic engagement in broader automotive, financial, and consumer communities.
Community Playbook: Establish Jerry’s Reddit voice—knowing precisely when to offer technical advice, when to drop a well-timed meme, and when to lurk without interrupting the discussion.
Content Creation: Craft high-effort, informative text posts, deep-dive guides, and visual breakdowns on car ownership, insurance savings, and maintenance tactics tailored to specific subreddit cultures.
Reputation & Crisis Management: Act as the first line of defense in threads discussing Jerry, turning frustrated posts into trust-building service moments through transparent, helpful responses.
Analytics & Insight: Track key metrics including Karma growth, thread sentiment, share of voice, referral traffic, and how Reddit community discussions influence search indexability and LLM citations.
Cross-Functional Feedback: Feed organic Reddit insights, emerging car-owner pain points, and trending topics back to our Product and Content teams.
Value-First Strategist: You understand that long-term trust and high-upvote educational posts build far more brand equity than quick conversion pushes.
Technical & Search-Aware: You understand how Reddit content feeds into Google SGE, LLMs, and organic SEO, structuring posts so they rank as permanent resources for car owners.
Thick-Skinned & Empathetic: You can handle pushback, skepticism, and tough questions in public threads with grace, humor, and complete honesty.
While we appreciate your interest and application, due to the volume of applications we receive, only applicants under consideration will be contacted.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

llmai

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off

Parental Leave

Wellness