Job description

Responsibilities: • 4+ years analytics experience in Paid Search. • Strong analytical skills and database experience, including ability to perform detailed analysis and modelling in excel. • Familiarity with core performance marketing platforms and other Marketing Analytics tools - including AdWords, DoubleClick, Omniture,. • Strong ability to derive insights and recommendations from data and turn them into actionable marketing insights. Job Description: • Work directly with the paid search team, providing support in their efforts through analytical reporting and insights • Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth • Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs • Work with the team on quarterly paid search test plans; monitor tests in coordination with the paid search managers; analyze, be accountable for results and apply learning recommendations • Innovate to build new processes and automated reports • Understand complex ideas and demonstrate strong problem solving skills to solve practical problems in business, marketing and industry analysis • Work with engineering team to ensure all internal/external tools are working as expected. Troubleshoot when suspicious activity identified and provide solution • Assist in defining the strategies for the paid search channel and play an instrumental role in the execution of those strategies • Be accountable for meeting the team’s aggressive revenue and efficiency target goals • Develop testing scenarios and determine the optimal metric measurement that factors in the various influencing elements (seasonality, geography, market landscape, economy, etc.). This would include recommendations on testing methodology (A/B, pre and post, etc.), duration of testing and identifying key results to analyze. All your information will be kept confidential according to EEO guidelines.

Requirements

Must-haves

4+ years analytics experience in Paid Search.
Strong analytical skills and database experience, including ability to perform detailed analysis and modelling in excel.
Familiarity with core performance marketing platforms and other Marketing Analytics tools - including AdWords, DoubleClick, Omniture,.
Strong ability to derive insights and recommendations from data and turn them into actionable marketing insights.
Work directly with the paid search team, providing support in their efforts through analytical reporting and insights
Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth
Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs
Work with the team on quarterly paid search test plans; monitor tests in coordination with the paid search managers; analyze, be accountable for results and apply learning recommendations
Innovate to build new processes and automated reports
Understand complex ideas and demonstrate strong problem solving skills to solve practical problems in business, marketing and industry analysis
Work with engineering team to ensure all internal/external tools are working as expected. Troubleshoot when suspicious activity identified and provide solution
Assist in defining the strategies for the paid search channel and play an instrumental role in the execution of those strategies
Be accountable for meeting the team’s aggressive revenue and efficiency target goals
All your information will be kept confidential according to EEO guidelines.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: smartrecruiters
Effort: medium