Job description

Are you a results-driven marketing professional with a passion for driving MQL growth, optimizing pipelines, and crafting targeted campaigns? As a Senior Marketing Specialist at Keona Health, you’ll be at the forefront of B2B SaaS and CRM marketing, delivering impactful strategies that align with our business goals and contribute to revenue growth. Key Responsibilities: • B2B SaaS and CRM Marketing: • Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences. • Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions. • Leverage insights from the Patient Service Maturity Model to align campaigns with customer pain points and needs. • Marketing Strategy Execution: • Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth. • Develop account-based marketing (ABM) initiatives targeting high-value accounts. • Lead demand generation efforts to grow marketing-qualified leads (MQLs) by 100% in the first year. • Lead Scoring and Persona Targeting: • Create and refine lead scoring models to align sales and marketing priorities. • Use in-depth persona targeting to craft personalized messaging and content. • Collaborate with sales teams to ensure smooth lead handoffs and maximize pipeline contribution. • Data-Driven Optimization: • Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact. • Implement conversion rate optimization strategies to improve lead-to-opportunity ratios. • Use analytics tools like HubSpot, Google Analytics, and CRM platforms to measure and refine campaign performance. • Content Development and Collaboration: • Develop high-quality content tailored to various stages of the B2B buyer’s journey, including blogs, case studies, white papers, and landing pages. • Align content creation with ABM strategies to target specific industries and customer segments. • Partner with sales and product teams to produce effective sales enablement materials. • CRM Expertise and High-Ticket Sales Support: • Utilize platforms such as Salesforce, Zoho CRM, or similar systems to integrate marketing strategies and track sales performance. • Design campaigns to support high-ticket sales processes, ensuring alignment with CRM data insights. • Startup Growth Experience: • Leverage previous experience scaling marketing efforts in a startup environment, demonstrating agility and strategic thinking. • Bachelor’s degree in Marketing, Communications, Business, or a related field. • 5+ years of experience in B2B SaaS, CRM marketing, or related fields. • Proven expertise in demand generation, lead scoring, ABM, and persona targeting. • Proficiency in marketing tools, including HubSpot, Google Analytics, and email marketing platforms. • Experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns. • Strong knowledge of SEO best practices, conversion rate optimization (CRO), and analytics-driven marketing. • Demonstrated success in achieving aggressive MQL growth and pipeline contribution goals. • Excellent communication, collaboration, and project management skills. Compensation $85,000 to $100,000 per year, based on experience. Why Keona Health? • Join a company that’s revolutionizing healthcare through AI-driven CRM solutions. • Fully remote, flexible work environment with a collaborative and innovative culture. • Opportunity to drive measurable impact in a high-growth, mission-driven organization. The Senior Marketing Specialist role is ideal for a growth-focused professional ready to deliver exceptional results in B2B SaaS and CRM marketing. Apply today to be part of Keona Health’s journey to transform patient care!

Requirements

Must-haves

Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences.
Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions.
Leverage insights from the Patient Service Maturity Model to align campaigns with customer pain points and needs.
Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth.
Develop account-based marketing (ABM) initiatives targeting high-value accounts.
Lead demand generation efforts to grow marketing-qualified leads (MQLs) by 100% in the first year.
Create and refine lead scoring models to align sales and marketing priorities.
Use in-depth persona targeting to craft personalized messaging and content.
Collaborate with sales teams to ensure smooth lead handoffs and maximize pipeline contribution.
Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact.
Implement conversion rate optimization strategies to improve lead-to-opportunity ratios.
Use analytics tools like HubSpot, Google Analytics, and CRM platforms to measure and refine campaign performance.
Develop high-quality content tailored to various stages of the B2B buyer’s journey, including blogs, case studies, white papers, and landing pages.
Align content creation with ABM strategies to target specific industries and customer segments.
Partner with sales and product teams to produce effective sales enablement materials.
Utilize platforms such as Salesforce, Zoho CRM, or similar systems to integrate marketing strategies and track sales performance.
Design campaigns to support high-ticket sales processes, ensuring alignment with CRM data insights.
Leverage previous experience scaling marketing efforts in a startup environment, demonstrating agility and strategic thinking.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of experience in B2B SaaS, CRM marketing, or related fields.
Proven expertise in demand generation, lead scoring, ABM, and persona targeting.
Proficiency in marketing tools, including HubSpot, Google Analytics, and email marketing platforms.
Experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns.
Strong knowledge of SEO best practices, conversion rate optimization (CRO), and analytics-driven marketing.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: smartrecruiters
Effort: medium