Job description

It s fun to work in a company where people truly BELIEVE in what they re doing! We re committed to bringing passion and customer focus to the business. Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories. We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry. The G/FORE VP, Marketing will be responsible for shaping and executing the G/FORE’s global marketing strategy, driving consumer engagement, and strengthening brand awareness across all channels. This role requires a dynamic leader who combines creativity, data-driven insights, and deep understanding of the golf and lifestyle consumer. This role will oversee all aspects of marketing for this global Footwear & Apparel brand—including brand strategy, creative, PR, partnerships, events, and retail marketing—while leading and developing a high-performing team. ESSENTIAL FUNCTIONS : Develop and lead the brand’s integrated marketing strategy to drive growth and brand awareness. Oversee brand positioning and ensure consistent messaging across all channels, including retail, wholesale, e-commerce, social media, and events. Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers. Build and manage marketing and creative budgets, ensuring ROI through performance metrics and analytics. Develop innovative digital and organic social strategies to grow brand engagement and e-commerce sales. Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners. Oversee event strategy, including golf tournaments, lifestyle activations, and experiential marketing. Partner cross-functionally with Design, Sales, Digital, E-Commerce, and Retail to ensure alignment of marketing strategies with overall business objectives. Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results. COMPETENCIES: Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth. Strong digital and e-commerce marketing expertise, including paid media, social, and CRM. Excellent brand storytelling, creative judgment, and ability to connect with diverse audiences. Track record of building and leading high-performing teams. Strong analytical mindset with the ability to translate data into actionable insights. Passion for golf, sports, and lifestyle industries preferred. DESIRED EDUCATION AND EXPERIENCE: 10 years of progressive marketing leadership experience, ideally within the golf, sports, lifestyle, or premium consumer brand space. Visionary leader with strategic thinking and hands-on execution skills. Collaborative, authentic, and able to build strong relationships across the organization. Entrepreneurial spirit with creativity, curiosity, and adaptability. Strong communicator with executive presence and ability to inspire teams If you like wild growth and working with happy, enthusiastic over-achievers, you ll enjoy your career with us! Peter Millar & G/FORE are equal opportunity employers. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non-discrimination in employment.

Requirements

Must-haves

It s fun to work in a company where people truly BELIEVE in what they re doing!
We re committed to bringing passion and customer focus to the business.
Develop and lead the brand’s integrated marketing strategy to drive growth and brand awareness.
Oversee brand positioning and ensure consistent messaging across all channels, including retail, wholesale, e-commerce, social media, and events.
Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers.
Build and manage marketing and creative budgets, ensuring ROI through performance metrics and analytics.
Develop innovative digital and organic social strategies to grow brand engagement and e-commerce sales.
Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners.
Oversee event strategy, including golf tournaments, lifestyle activations, and experiential marketing.
Partner cross-functionally with Design, Sales, Digital, E-Commerce, and Retail to ensure alignment of marketing strategies with overall business objectives.
Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results.
Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth.
Strong digital and e-commerce marketing expertise, including paid media, social, and CRM.
Excellent brand storytelling, creative judgment, and ability to connect with diverse audiences.
Track record of building and leading high-performing teams.
Strong analytical mindset with the ability to translate data into actionable insights.
10 years of progressive marketing leadership experience, ideally within the golf, sports, lifestyle, or premium consumer brand space.
Visionary leader with strategic thinking and hands-on execution skills.
Collaborative, authentic, and able to build strong relationships across the organization.
Entrepreneurial spirit with creativity, curiosity, and adaptability.
Strong communicator with executive presence and ability to inspire teams
If you like wild growth and working with happy, enthusiastic over-achievers, you ll enjoy your career with us!

Nice-to-haves

Passion for golf, sports, and lifestyle industries preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: workday
Effort: long

Benefits

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Vision