Job description

COMPANY OVERVIEW KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. POSITION OVERVIEW Global Atlantic is seeking a strategic, highly collaborative, and results-oriented marketing leader to define and execute product marketing for Independent Distribution, including Independent Marketing Organizations (IMOs) and Brokerage General Agencies (BGAs). Reporting to the Principal, Product Marketing, the AVP will lead content creation activities related to the development, stand up and launch of annuity products targeted to the Independent Marketing and Independent Broker/Dealer distribution channels. The successful candidate will combine solid independent distribution background with insight, disciplined execution, analytical rigor, and annuity product knowledge while partnering across Sales, National Accounts, Product, Marketing, Legal, Compliance, Creative, and Analytics. Ideal Experience The ideal candidate has demonstrated experience marketing annuity solutions through independent distribution. They connect sales strategy, audience insight, and execution; simplify complex products; influence senior stakeholders; lead teams; and move cross-functional initiatives from concept through measurable results. RESPONSIBILITIES Define and lead the product marketing strategy for Independent Distribution, aligning priorities, resources, and execution with sales objectives and enterprise brand standards. Develop and manage marketing plans that translate business priorities into integrated campaigns, channel programs, sales enablement, and measurable outcomes. Partner with Independent Sales and National Accounts leadership to identify audience needs, shape creative marketing approaches, and strengthen engagement with IMO and BGA partners. Lead strategy and execution for new product launches, including positioning, messaging, launch plans, sales tools, collateral, and financial professional communications. Direct the development of digital and print marketing materials, websites, and related resources in partnership with Marketing and Creative teams. Manage initiatives end to end, from brief development and stakeholder alignment through review, approval, deployment, measurement, and optimization. Partner closely with Product, Legal, and Compliance to ensure marketing and advertising materials are accurate, on brand, and approved for use in accordance with applicable requirements. Partner with the marketing analytics workstream by defining reporting, success metrics, and scorecards; use performance insights to improve engagement, reach, and contribution to revenue. Build strong relationships across the organization and influence effectively in a matrixed environment. QUALIFICATIONS Bachelor's degree in marketing, communications, business, or a related field. 7-10 years of related experience, including experience in the sales and marketing of annuity products. Experience supporting Independent Distribution, including IMO and BGA relationships. FINRA Series 6 registration, or the ability to obtain it within six months of hire. Demonstrated experience developing marketing campaigns, launching products, and managing portfolios of marketing materials, websites, and related resources. Demonstrated ability to understand complex products, sales concepts, and strategies and translate them into clear, high-impact messaging and visuals. Critical Competencies for Success Strategic and commercial orientation: Connects marketing priorities to sales goals, audience needs, and measurable business outcomes. Collaboration and influence: Builds trusted relationships and works effectively across functions and levels, including with senior stakeholders. Ownership and execution: Takes accountability, follows through, and delivers high-quality work from concept through completion. Project management and prioritization: Manages multiple workstreams, competing priorities, and tight deadlines with strong organization and attention to detail. Competitor and market intelligence: Monitors competitor activity, market trends, distribution dynamics, and audience needs to generate insights that inform positioning, messaging, and go-to-market decisions. Attention to detail: Produces accurate, polished, and compliant work by carefully reviewing content, data, and deliverables and ensuring consistency throughout development, approval, and deployment. Analytical mindset: Uses data, reporting, and sound judgment to evaluate performance and improve decisions. Communication: Demonstrates excellent written, verbal, presentation, and interpersonal communication skills. Strong writing ability for different mediums – collateral, video, social media, etc. Agility and problem solving: Is resourceful, solutions-oriented, professional, and effective in a dynamic, fast-paced environment. People leadership: Motivates and develops others while fostering accountability, teamwork, and continuous improvement. Working Conditions and Travel The role is primarily performed in an office environment using a computer and standard office equipment. Occasional travel may be required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position. This is the expected annual base salary range for this position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance. Base Salary Range $130,000 - $170,000 To be considered for this role, applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorshi p of an employment Visa at this time . KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law. KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email Benefits@kkr.com . Emails sent for unrelated issues, such as following up on an application, will not receive a response. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access kkr.com because of your disability. You can request reasonable accommodations by sending an email to Benefits@kkr.com . Only emails left for this purpose will be returned. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This notice applies only to applicants and employees who work or will work in Massachusetts, in accordance with applicable state law.

Requirements

Must-haves

Ideal Experience
Define and lead the product marketing strategy for Independent Distribution, aligning priorities, resources, and execution with sales objectives and enterprise brand standards.
Develop and manage marketing plans that translate business priorities into integrated campaigns, channel programs, sales enablement, and measurable outcomes.
Partner with Independent Sales and National Accounts leadership to identify audience needs, shape creative marketing approaches, and strengthen engagement with IMO and BGA partners.
Lead strategy and execution for new product launches, including positioning, messaging, launch plans, sales tools, collateral, and financial professional communications.
Direct the development of digital and print marketing materials, websites, and related resources in partnership with Marketing and Creative teams.
Manage initiatives end to end, from brief development and stakeholder alignment through review, approval, deployment, measurement, and optimization.
Partner closely with Product, Legal, and Compliance to ensure marketing and advertising materials are accurate, on brand, and approved for use in accordance with applicable requirements.
Partner with the marketing analytics workstream by defining reporting, success metrics, and scorecards; use performance insights to improve engagement, reach, and contribution to revenue.
Build strong relationships across the organization and influence effectively in a matrixed environment.
Bachelor's degree in marketing, communications, business, or a related field.
7-10 years of related experience, including experience in the sales and marketing of annuity products.
Experience supporting Independent Distribution, including IMO and BGA relationships.
FINRA Series 6 registration, or the ability to obtain it within six months of hire.
Demonstrated experience developing marketing campaigns, launching products, and managing portfolios of marketing materials, websites, and related resources.
Demonstrated ability to understand complex products, sales concepts, and strategies and translate them into clear, high-impact messaging and visuals.
Critical Competencies for Success
Strategic and commercial orientation: Connects marketing priorities to sales goals, audience needs, and measurable business outcomes.
Collaboration and influence: Builds trusted relationships and works effectively across functions and levels, including with senior stakeholders.
Ownership and execution: Takes accountability, follows through, and delivers high-quality work from concept through completion.
Project management and prioritization: Manages multiple workstreams, competing priorities, and tight deadlines with strong organization and attention to detail.
Competitor and market intelligence: Monitors competitor activity, market trends, distribution dynamics, and audience needs to generate insights that inform positioning, messaging, and go-to-market decisions.
Attention to detail: Produces accurate, polished, and compliant work by carefully reviewing content, data, and deliverables and ensuring consistency throughout development, approval, and deployment.
Analytical mindset: Uses data, reporting, and sound judgment to evaluate performance and improve decisions.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick