Job description

Lifetime Brands is looking for a Lifecycle Marketing Manager to own lifecycle marketing strategy across our portfolio of direct-to-consumer brands, including PlanetBox, S'well, Year & Day, Mikasa, Pfaltzgraff, Fitz & Floyd, Fred & Friends, and others. This role sets the roadmap for email, SMS, loyalty, referral, and reviews across our DTC brand portfolio, owns the underlying platform architecture in Klaviyo and Yotpo, and builds the reporting that tells leadership the story of how lifecycle is performing. This role will be the strategic and technical anchor our brand teams work through, setting priorities, building the systems and playbooks, and driving alignment across seven brands. The ideal candidate is a strong strategist and hands-on platform owner who is equally comfortable configuring a Klaviyo flow themselves and getting a brand marketer who doesn't report to them to execute against a shared roadmap on deadline. What you'll do: Lifecycle Strategy & Cross-Brand Coordination (35%) Own end-to-end lifecycle marketing strategy across all DTC brands, tailoring journeys to each brand's customer base, tone, and product cadence Build and maintain a shared lifecycle playbook and testing framework that scales across the portfolio without flattening brand distinctiveness Set priorities and drive execution through each brand's digital marketing team, who owns day-to-day campaign execution; align teams with competing launch calendars and business priorities. Serve as the go-to resource on lifecycle strategy and platform capability for brand teams Klaviyo Platform Ownership (25%) Own platform architecture, segmentation strategy, and automation design in Klaviyo across all brands Build and refine automated programs including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP, and sunset flows, in partnership with brand marketers on execution Set and govern A/B testing standards and deliverability practices across seven brand sending domains Troubleshoot and resolve platform-level issues brand marketers can't solve on their own Yotpo: Loyalty, Referral & Reviews (20%) Own configuration, feature rollouts, and ongoing optimization of Yotpo Loyalty, Referral, and Reviews across the brand portfolio Design and iterate on loyalty program mechanics and referral incentive structures per brand Manage the review generation strategy and integrate review content into lifecycle and onsite experiences Stay current on Yotpo's feature roadmap and evaluate new capabilities for adoption Reporting & Executive Communication (20%) Build recurring reporting that clearly tells the story of lifecycle performance across the portfolio: retention, repeat purchase rate, CLTV, and program-level revenue contribution, by brand and in aggregate Translate performance data into a clear narrative and prioritized recommendations for the SVP of Digital Track and report on Yotpo program health: loyalty enrollment, referral conversion, and review volume and sentiment What you'll need: 6 to 9 years of hands-on lifecycle, CRM, or retention marketing experience, ideally with multi-brand or multi-portfolio ownership Deep, hands-on Klaviyo expertise: flows, segmentation, A/B testing, deliverability management at the platform-architecture level, not just campaign execution Hands-on experience with Yotpo (or a comparable loyalty/referral/reviews platform), including configuration and feature adoption Proven ability to drive execution cross functionally, across multiple distributed brand teams with competing priorities Strong project management instincts: you keep seven brands' worth of moving pieces organized without anything slipping Proven ability to build reporting that a senior leader can act on without follow-up questions Experience in DTC, ecommerce, or consumer products preferred

Requirements

Must-haves

Lifecycle Strategy & Cross-Brand Coordination (35%)
Own end-to-end lifecycle marketing strategy across all DTC brands, tailoring journeys to each brand's customer base, tone, and product cadence
Build and maintain a shared lifecycle playbook and testing framework that scales across the portfolio without flattening brand distinctiveness
Set priorities and drive execution through each brand's digital marketing team, who owns day-to-day campaign execution; align teams with competing launch calendars and business priorities.
Serve as the go-to resource on lifecycle strategy and platform capability for brand teams
Klaviyo Platform Ownership (25%)
Own platform architecture, segmentation strategy, and automation design in Klaviyo across all brands
Build and refine automated programs including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP, and sunset flows, in partnership with brand marketers on execution
Set and govern A/B testing standards and deliverability practices across seven brand sending domains
Troubleshoot and resolve platform-level issues brand marketers can't solve on their own
Yotpo: Loyalty, Referral & Reviews (20%)
Own configuration, feature rollouts, and ongoing optimization of Yotpo Loyalty, Referral, and Reviews across the brand portfolio
Design and iterate on loyalty program mechanics and referral incentive structures per brand
Manage the review generation strategy and integrate review content into lifecycle and onsite experiences
Stay current on Yotpo's feature roadmap and evaluate new capabilities for adoption
Reporting & Executive Communication (20%)
Build recurring reporting that clearly tells the story of lifecycle performance across the portfolio: retention, repeat purchase rate, CLTV, and program-level revenue contribution, by brand and in aggregate
Translate performance data into a clear narrative and prioritized recommendations for the SVP of Digital
Track and report on Yotpo program health: loyalty enrollment, referral conversion, and review volume and sentiment
6 to 9 years of hands-on lifecycle, CRM, or retention marketing experience, ideally with multi-brand or multi-portfolio ownership
Deep, hands-on Klaviyo expertise: flows, segmentation, A/B testing, deliverability management at the platform-architecture level, not just campaign execution
Hands-on experience with Yotpo (or a comparable loyalty/referral/reviews platform), including configuration and feature adoption
Proven ability to drive execution cross functionally, across multiple distributed brand teams with competing priorities

Nice-to-haves

Experience in DTC, ecommerce, or consumer products preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: dayforce
Effort: medium