Job description

Be Part of What's Next Town & Country is looking for a creative, culturally curious Social Media & Video Producer to shape how one of America’s most iconic luxury lifestyle brands shows up across social. You’ll turn the brand’s distinctive perspective on culture, society, travel, fashion, and design into compelling, platform-native storytelling that grows audiences and deepens engagement. About Hearst Magazines (Why Us?) Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics—inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social, and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century. Key Responsibilities (What You Are Doing) • Own Town & Country’s day-to-day social content strategy and calendar across Instagram, TikTok, Facebook, X, Pinterest, YouTube Shorts, and emerging platforms. • Develop innovative strategies that drive audience growth, engagement, traffic, and brand affinity. • Concept, shoot, edit, and publish original social-first content, with an emphasis on compelling short-form video. • Capture and produce photo and video content at editorial shoots, events, premieres, fashion shows, and other brand moments. • Partner with editors, photographers, talent, and cross-functional teams to create elevated, platform-native social storytelling. • Monitor social performance, audience feedback, and cultural trends to inform editorial decisions and uncover new opportunities. • Collaborate with editorial and branded content teams to develop social-first initiatives and produce, edit, and execute paid partnership programs. • Contribute articles to the site and create timely social coverage around relevant news, cultural moments, and live events. Qualifications (What We’re Looking For) • 6+ years of post-graduate experience in social media, preferably within a consumer editorial, media, lifestyle, or luxury brand. • Strong copywriting skills and the ability to craft distinctive, engaging social content that reflects a brand’s voice. • Demonstrated experience concepting, shooting, editing, and publishing short-form social video. • Strong editorial judgment and a keen understanding of Town & Country’s elevated voice and audience. • A highly visual, innovative storyteller who brings creative ideas, curiosity, and energy to every project. • Familiarity with social video and digital content analytics tools, such as Dash Hudson, TikTok Analytics, SocialFlow, and Google Analytics. • Excellent communication, organization, and collaboration skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment. • Willingness and ability to work nights and weekends as needed for events, shoots, and timely social coverage. • Based in New York, NY and able to meet the role’s in-office requirements. Benefits (What We Offer) • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries. • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events. • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities. • Foster Connection & Belonging: J oin our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered. • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1. • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match. The salary for this role is $71,400. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location. Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement. Town & Country is looking for a creative, culturally curious Social Media & Video Producer to shape how one of America’s most iconic luxury lifestyle brands shows up across social. You’ll turn the brand’s distinctive perspective on culture, society, travel, fashion, and design into compelling, platform-native storytelling that grows audiences and deepens engagement.

Requirements

Must-haves

Be Part of What's Next
About Hearst Magazines (Why Us?)
Key Responsibilities (What You Are Doing)
Own Town & Country’s day-to-day social content strategy and calendar across Instagram, TikTok, Facebook, X, Pinterest, YouTube Shorts, and emerging platforms.
Develop innovative strategies that drive audience growth, engagement, traffic, and brand affinity.
Concept, shoot, edit, and publish original social-first content, with an emphasis on compelling short-form video.
Capture and produce photo and video content at editorial shoots, events, premieres, fashion shows, and other brand moments.
Partner with editors, photographers, talent, and cross-functional teams to create elevated, platform-native social storytelling.
Monitor social performance, audience feedback, and cultural trends to inform editorial decisions and uncover new opportunities.
Collaborate with editorial and branded content teams to develop social-first initiatives and produce, edit, and execute paid partnership programs.
Contribute articles to the site and create timely social coverage around relevant news, cultural moments, and live events.
Qualifications (What We’re Looking For)
6+ years of post-graduate experience in social media, preferably within a consumer editorial, media, lifestyle, or luxury brand.
Strong copywriting skills and the ability to craft distinctive, engaging social content that reflects a brand’s voice.
Demonstrated experience concepting, shooting, editing, and publishing short-form social video.
Strong editorial judgment and a keen understanding of Town & Country’s elevated voice and audience.
A highly visual, innovative storyteller who brings creative ideas, curiosity, and energy to every project.
Familiarity with social video and digital content analytics tools, such as Dash Hudson, TikTok Analytics, SocialFlow, and Google Analytics.
Excellent communication, organization, and collaboration skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Willingness and ability to work nights and weekends as needed for events, shoots, and timely social coverage.
Based in New York, NY and able to meet the role’s in-office requirements.
Benefits (What We Offer)
Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.

Nice-to-haves

The salary for this role is $71,400. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

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Benefits

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Dental

Vision

401(K)

Wellness