Job description

Description We are hiring a Partner Marketing Manager to own and execute joint go-to-market plans and initiatives for a portfolio of strategic technology partners. This role will turn joint priorities and objectives into co-marketing programs and campaigns designed to engage target audiences, generate qualified leads and drive pipeline. The ideal candidate is a hands-on marketer who can manage multiple partners and priorities, gets energized by pipeline goals, navigates ambiguity, maximizes co-marketing investments and leverages data to inform and influence decision-making. Requirements • 7+ years of experience in partner marketing, preferably within B2B technology, consulting or professional services • Experience working directly with strategic technology partners and managing joint marketing initiatives • Strong project management skills with the ability to manage multiple programs, priorities, stakeholders and deadlines simultaneously • Strong analytical skills and experience measuring marketing performance, funnel progression, pipeline and ROI • Ability to balance strategic thinking with hands-on execution • Comfortable working in a fast-paced, changing environment and navigating ambiguity • Experience managing marketing budgets and partner funding/MDF/BDF programs • Proficiency with marketing and CRM tools (e.g., Marketo, HubSpot, Salesforce, partner portals) • Proven ability to work cross-functionally and influence stakeholders across multiple organizations and levels • Excellent written and verbal communication skills • Willingness to travel up to 20% for partner meetings, events and industry engagements GlobalLogic estimates the starting pay range for this role to be performed in United States is $90,000-120,000 and reflects base salary only. This pay range is provided as a good faith estimate and the amount offered may be higher or lower. GlobalLogic takes many factors into consideration in making an offer, including candidate qualifications, work experience, operational needs, travel and onsite requirements, internal peer equity, prevailing wage, responsibilities, and other market and business considerations. #LI-AG6 Job responsibilities • Develop marketing plans and programs for a portfolio of strategic technology partners, aligned to joint priorities and objectives • Own end-to-end execution of integrated programs and campaigns, including timelines, deliverables, dependencies, approvals and communications • Define target audiences, joint value propositions, messaging and KPIs for programs and campaigns • Track performance against KPIs, including funnel progression, pipeline and ROI, and capture insights that inform partner strategy, optimization and future investment • Build and grow strong relationships with partners and serve as the day-to-day marketing point of contact • Drive cross-functional collaboration across alliances, marketing, industry, practice and regional teams to ensure alignment and program success • Manage deliverables and requirements for programs and campaigns, such as case studies, solution briefs, eBooks and enablement materials • Collaborate with the events team on event strategy and support • Manage external agencies and vendors supporting programs and campaigns • Manage co-marketing funding, including MDF/BDF and additional partner investments, to ensure strategic allocation and maximize ROI What we offer Exciting Projects: Come take your place at the forefront of digital transformation! With clients across all industries and sectors, we offer an opportunity to work on market-defining products using the latest technologies. Collaborative Environment: You can expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment — or even abroad in one of our global centers or client facilities! Work-Life Balance: GlobalLogic prioritizes work-life balance, which is why we offer flexible work schedules and opportunities to work from home. Professional Development: We provide continuing education classes, professional certification and training (technical, soft skills, language, and communication skills) to help you realize your professional goals. Being part of a global organization, there are additional learning opportunities through international knowledge exchanges. Excellent Benefits: We provide our employees with competitive salaries, health and life insurance, short-term and long-term disability insurance, a matched contribution 401K plan, flexible spending accounts, and PTO and holidays About GlobalLogic GlobalLogic, a Hitachi Group Company, is a trusted digital engineering partner to the world’s largest and most forward-thinking companies. Since 2000, we’ve been at the forefront of the digital revolution – helping create some of the most innovative and widely used digital products and experiences. Today we continue to collaborate with clients in transforming businesses and redefining industries through intelligent products, platforms, and services.

Requirements

Must-haves

7+ years of experience in partner marketing, preferably within B2B technology, consulting or professional services
Experience working directly with strategic technology partners and managing joint marketing initiatives
Strong project management skills with the ability to manage multiple programs, priorities, stakeholders and deadlines simultaneously
Strong analytical skills and experience measuring marketing performance, funnel progression, pipeline and ROI
Ability to balance strategic thinking with hands-on execution
Comfortable working in a fast-paced, changing environment and navigating ambiguity
Experience managing marketing budgets and partner funding/MDF/BDF programs
Proficiency with marketing and CRM tools (e.g., Marketo, HubSpot, Salesforce, partner portals)
Proven ability to work cross-functionally and influence stakeholders across multiple organizations and levels
Excellent written and verbal communication skills
Willingness to travel up to 20% for partner meetings, events and industry engagements
Develop marketing plans and programs for a portfolio of strategic technology partners, aligned to joint priorities and objectives
Own end-to-end execution of integrated programs and campaigns, including timelines, deliverables, dependencies, approvals and communications
Define target audiences, joint value propositions, messaging and KPIs for programs and campaigns
Track performance against KPIs, including funnel progression, pipeline and ROI, and capture insights that inform partner strategy, optimization and future investment
Build and grow strong relationships with partners and serve as the day-to-day marketing point of contact
Drive cross-functional collaboration across alliances, marketing, industry, practice and regional teams to ensure alignment and program success
Manage deliverables and requirements for programs and campaigns, such as case studies, solution briefs, eBooks and enablement materials
Collaborate with the events team on event strategy and support
Manage external agencies and vendors supporting programs and campaigns
Manage co-marketing funding, including MDF/BDF and additional partner investments, to ensure strategic allocation and maximize ROI

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: globallogic
Effort: medium

Benefits

Benefits detected in the listing.

401k

Pto

Professional Development